3. • Your content can help to
ease fears by clearly spelling
out what you are doing to
protect your patients during
this time.
• Explain new processes:
telemedicine and available
treatment options
Content Marketing
Patient Safety Concerns
5. Email Marketing
• Create opportunities to collect
patients’ email addresses
• Website signup forms
• Social media
• Intake process
• Focus on how to make
content useful
Keep Patients Updated
6. • Discuss your available treatment
options, but focus on conditions
rather than procedures. Patients
are more likely to be familiar
with the condition.
• Provide at-home tips that
patients can use, like exercises
and diet suggestions
• Alert patients of changes as they
develop
Email Marketing
Content Tips
8. Online Ads
• Online ads can also help you get in front of potential new
patients at a time when search volumes have been lower
than usual.
• Google heavily restricts advertising for regenerative
medicine, but Facebook ads can work quite well.
• Because Facebook ads are not dependent on search
activity, they can also help your practice get in front of a
larger audience and build awareness.