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Short and Tweet Experiments on Recommending Content from Information Streams Jilin Chen,  University of Minnesota   Rowan Nairn,  Palo Alto Research Center Les Nelson,  Palo Alto Research Center   Ed H.  Chi,  Palo Alto Research Center   Michael Bernstein,  MIT CSAIL 28 April 2010
Social Information Streams
 
Follower and Followee follows Follower Followees
Two Problems ,[object Object],[object Object],[object Object],[object Object]
Existing Solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Solution: A Recommender ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],URL Sources Topic Relevance Scores Social  Network Scores User Topic Profiles Local Social Network
URL Sources ,[object Object],[object Object],[object Object],Component Possib le Design Choices URL Sources FoF  (followee-of-followees) Popular
[object Object],[object Object],[object Object],[object Object],URL Sources Topic Relevance Scores Social  Network Scores User Topic Profiles Local Social Network
Topic Relevance Scores ,[object Object],[object Object],[object Object],[object Object]
Topic Profile of Users ,[object Object],[object Object],[object Object],Component Possib le Design Choices Topic Relevance Scores Self-Topic Followee-Topic None
[object Object],[object Object],[object Object],[object Object],URL Sources Topic Relevance Scores Social  Network Scores User Topic Profiles Local Social Network
Social Network Scores ,[object Object],[object Object],[object Object],[object Object],[object Object],Component Possib le Design Choices Social Network Scores Social Voting None
Possible Recommender Designs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Component Possib le Design Choices URL Sources FoF  (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None
Field Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Field Study ,[object Object],[object Object],[object Object],[object Object]
Analysis  Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary of Results Component Possib le Design Choices URL Sources FoF  (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None FoF  ?  Popular 125%  100%  (beta=0.22, Z=1.78, p=.08)
Summary of Results (beta=0.58, Z=4.95, p<.001) (beta=0.27, Z=2.48, p=.01) Self-Topic > Followee-Topic > None 179%  131%  100% Component Possib le Design Choices URL Sources FoF  (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None
Summary of Results (beta=1.02, Z=6.53, p<.001) Voting > None 277%  100% Component Possib le Design Choices URL Sources FoF  (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None
Summary of Results ,[object Object],[object Object],[object Object],[object Object],Component Possib le Design Choices URL Sources FoF  (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None
Summary of Results Best Performing Social Vot e  Only Popular URLs FoF  URLs
Generalizability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Take-Aways ,[object Object],[object Object],[object Object],[object Object]
Algorithms Differ  Not Only in Accuracy! ,[object Object],[object Object],[object Object],[object Object]
For more information, please contact: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Recommending content from social information streams

  • 1. Short and Tweet Experiments on Recommending Content from Information Streams Jilin Chen, University of Minnesota Rowan Nairn, Palo Alto Research Center Les Nelson, Palo Alto Research Center Ed H. Chi, Palo Alto Research Center Michael Bernstein, MIT CSAIL 28 April 2010
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  • 19. Summary of Results Component Possib le Design Choices URL Sources FoF (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None FoF ? Popular 125% 100% (beta=0.22, Z=1.78, p=.08)
  • 20. Summary of Results (beta=0.58, Z=4.95, p<.001) (beta=0.27, Z=2.48, p=.01) Self-Topic > Followee-Topic > None 179% 131% 100% Component Possib le Design Choices URL Sources FoF (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None
  • 21. Summary of Results (beta=1.02, Z=6.53, p<.001) Voting > None 277% 100% Component Possib le Design Choices URL Sources FoF (followee-of-followees) Popular Topic Relevance Scores Self-Topic Followee-Topic None Social Network Scores Social Voting None
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  • 23. Summary of Results Best Performing Social Vot e Only Popular URLs FoF URLs
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