Technology Entrepreneurship, Stanford University

1. Marketing page, tests / Higher fidelity
Prototype due
Team Start-Up @venture-lab
Stanford University

2. Freebirds :
Solo Tourism Together!
Index:
1. Startup Idea
2. Marketing page, tests
3. Higher fidelity Prototype due

3. 1.Startup Idea
Have you ever traveled alone before?
In case we can find someone with same interest and same day-off
with you, would you consider yourself to go traveling with them?
"Freebirds" is about a community,
who "accidentally" traveling to the
same destination and same time, so
why don't we arrange a traveling
together with our new friend from all
around the world with different
culture ?

4. How it is work:
- Anyone can register and make a profile
in order to start a group.
-A member can open a group, pickup
a location and time.
-Then, other members can register
in the group and start planning.

5. How it is work:
-The web provide a feature of making
a schedule, change it, add reservations, and so on.
- People can evaluate their trip and share
their photos and recommendations.
- The web provide a list of activities
and interest in each city.
- The web provide a search engine for hotels,
cars, activities tickets…etc
Revenue Streams
Revenue should come from advertisement,
and % per each reservation through the web

6. 2. Marketing page, tests
Customer Segments
- Single 20s professionals
- Old people who want to see the world
- College students groups
- Couples .

7. Potential market
Potential market:
1. Asia
2. Europe
3. North America
Couchsurfers by country Couchsurfers by city
According to Internet Users and more information on other sites in service like us. Interesting
example is Couchsurfing Couchsurfing.org – The world's largest travel community. Asia, Europe
and America are also Potential market.

8. 2. Marketing page, tests
2.1 Marketing strategy
-Differentiation strategies
- National, Regional and Local Marketing
Strategies
-Seasonality strategies
-Target market strategies
- Advertising strategies
According to our research, We Decide to use
5 strategies, the detail will be on our
Marketing plan soon.

9. 2. Marketing page, tests
2.2 marketing experiments
-Our campaign on facebook page
-Our lauchrock page to get
customers to try out sign up with
an email address.
And then we share the links on
social networking websites.

10. 2. Marketing page, tests
2.2 marketing experiments (facebook page)

11. 2. Marketing page, tests
2.2 marketing experiments (facebook page)

12. 2. Marketing page, tests
2.2 marketing experiments (lauchrock page )

13. 2. Marketing page, tests
The Results
marketing experiments
28/11/2012 – 3/12/2012
72 Page viewers on lauchrock
20 Signups/ email address on lauchrock
2.2 marketing experiments

14. 3. Higher fidelity Prototype due
Home page :Before login

15. 3. Higher fidelity Prototype due
Home page :Before login

16. 3. Higher fidelity Prototype due
Join Now :
Sign in with facebook
or Sign Up

17. 3. Higher fidelity Prototype due
signed in :
dashboard

18. 3. Higher fidelity Prototype due
signed in :
Main Page

19. 3. Higher fidelity Prototype due
signed in :

20. 3. Higher fidelity Prototype due
signed in :

21. 3. Higher fidelity Prototype due
signed in :

22. Thank you.
Team Start-Up @venture-lab
Stanford University