This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.

1. Tips forTips for
Social MediaSocial Media
StrategyStrategy
Sue BlanternSue Blantern
Circuit RiderCircuit Rider
Communities 2.0Communities 2.0

3. Introductions
1. Name
2. Organisation
3. Job Role
4. Key thing your Social MediaM
MUST do

4. What we’ll cover
1. Overview of Social Media
2. Things your Strategy Needs
3. Examples
4. Branding
5. Monitoring

5. Social Media is….
Social media is social software
which mediate human
communication. Social media is
ubiquitously accessible, and
enabled by scalable
communication techniques.
In 2012, social media became one
of the most powerful sources for
news updates.
http://en.wikipedia.org/wiki/Social_media

6. Or…
It’s YOU talking to PEOPLE
about YOU - Marketing
It’s PEOPLE talking to YOU
about YOU –
Members/Volunteers/Funders
It’s PEOPLE talking to
PEOPLE about YOU –
Raising profile

7. Does Social Media matter?

8. Your Organisation – Reality check
• What’s your attitude to technology?
• What is your technology role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?

9. Improve Your Online Presence
1. Your website is 1 in 630m
2. Communicate more efficiently
3. Reach more people by ‘going to
where they are’
4. Drive relevant traffic to your
website
5. Increase numbers of
enquiries/members/volunteers

10. Considerations
1. Branding
2. Content
3. Time
4. Capacity
5. Interactions
6. Commitment

12. Plan Your Strategy
5 Things Your Strategy Needs
1. Aligned to your business plan
2. Knowledge of your audience
3. Clear goals and measurements
4. Great stories & lightweight media
5. Integration

13. Coffee

14. 5 Things Your Strategy Needs
Align to Your Business Plan
• What is your mission
• What is your core business aim
• What are your core business objectives
• Communications plan?

15. 5 Things Your Strategy Needs
Know Your Audience
• Where are they online
• What motivates them
• What do they like
• Learn from them/crowd source new ideas

16. 5 Things Your Strategy Needs
Set Goals and Measurements
• What KPI’s are important to you
• SMART objectives
• Realistic and manageable targets
• Monitor progress
Measure, Measure, Measure

17. 5 Things Your Strategy Needs
Source Stories and Lightweight Media
• Who are your best story tellers
• What engaging photos can you use
• What great videos can you create
• What multimedia do you have
• What can your clients/customers bring to the
table?

18. 5 Things Your Strategy Needs
Integrate Your Efforts
• Cut across all departments
• Interlinking between all online presence
• Link back to your website
• Consistent look & feel

19. Also think about…
• What should your online presence achieve?
• What information is most important?
• Who is your audience and where are they?
• What are competitors / similar organisations doing?
Over to you
Go through YOUR Strategy Basics

20. Aim
Talk to people
Make connections
Improve your business

21. Let’s get planning...
Pages 6 - 9

22. Lunch

23. The World of Social Media

24. Examples

25. Brand It All Up
• Integrate your efforts
• It’s your organisation, not
YouTube’s!
• Align look & feel across all tools
• Simple changes = large impact

26. Brand It All Up St David’s Penknife Club - Local Fundraisers

28. Measure, Measure, Measure
Meaningful Metrics
• Set realistic goals
• Create a Metrics
spreadsheet
• Gather, analyse,
act – perpetual loop
Metric Measurement
Grow Supporters
List
# Newsletter subs
Increase FB
comments
Average #
comments/posts
Better attendance at
events
Attendee numbers
year on year
Increased action # petition signatures

29. Measure, Measure, Measure
Meaningful Metrics
• Use Google Analytics keep track of traffic referrers
• Discover the big influencers who drive traffic to you
• Track them and bring them closer in
• Facebook Insights for FB activity and measuring
audience
• TweetReach shows the, erm, reach of your tweets (!)

30. Google Analytics

31. Google Analytics

32. Facebook Insights

33. Facebook Insights

34. TweetReach

35. TweetReach

36. More planning...
Pages 11 & 13

37. So, Top 10 Tips
1. Align SocMed strategy to
Business Plan
2. Know your audience
3. Set Goals and
Measurement Metrics
4. Source stories &
lightweight media
5. Integrate your efforts
6. Unify your look & feel
7. Track and target referrers
8. Measure your impact
9. Gather, analyse, act
10. Adapt and be flexible

38. Any Questions?
?

39. communities2point0.org
0845 474 8282
@Communities2_0
slideshare.net/PAVSCRC