1. PUBLIC RELATION
PUBLIC RELATION
FUNCTIONS
By:-
Miss. Bhagyashree Dhotre

2. GROUP MEMBERS
Ω DHAVAL J. BHATT…………………………………………..61008
Ω DEEPAK JAISWAL ……………………………………………61018
Ω VIVEK PANICKER ……………………………………………61037
Ω KRUNAL SAVAJIYANI .……………………………………61044
Ω HRUSHIK SHAH ………………………………………………61045
Ω ANAND MOHAN ……………………………………………..61056

3. PUBLIC RELATION OFFICER

4. IMPORTANCE OF PRO:-
Ω Complex Structure of Industry
Ω Communication Revolution
Ω Keen Competition
Ω Emphasis on Employee Relation
Ω Development of Literacy & Education
Ω To Communicate Clearly &Truthfully

5. QUALITIES OF PRO :-
Ω Maintain Positive Relation With Publics
Ω Well- Informed, Leadership, Communication Skills
Ω Creative Innovative & Judgmental
Ω In Charge of Media Relation & Press Release
Ω Assurance
Ω Government Communication Specialist

6. Functions of PRO
Organizational Societal
Employees Consumers
Communication Government
Investors Traders
products Suppliers

7. ORGANIZATIONAL FUNCTIONS:-
EMPLOYEES RELATION
Ω

8. COMMUNICATION MANAGEMENT :-

9. INVESTORS RELATION:-

10. PRODUCT:-

11. SOCIETAL FUNCTIONS:-
CONSUMERS :-

12. GOVERNMENT :-

13. TRADERS :-

14. SUPPLIERS:-

15. MEDIA:-

16. CASE STUDY
ARCELOR MITTAL ASSIGNED PUBLIC RELATION
MANDATE IN INDIA TO OGILVY PR (2009)

17. PRESSMAN & GLAXOSMITHKLINE (2004)

18. THANK YOU