AMAZON

1. SYED - 840
SHIVA - 307
HIMAVANTH - 635
SUBBARAJU - 197
SNEHITH - 549
SAI CHANDU - 496

2. Introduction

3. History
• Bezos Intrigued with Internet
• 1994 Entered Market As Bookseller
• Instant Market Response
• Low Prices
• Fast Delivery
• Expanded into Other Categories
• Industry Disruptor
• Earth’s Biggest Selection

4. The
Industry
●Amazon is a part of the “e-commerce”
Industry
●The industry has grown about 10% or more
each year for the past 15 years.
●In the recent years, online shopping has
become so easy with so many devices
such as Mobile phones, Tablets, Laptops.
●Amazon is seen as being one of the world’s
largest online retailer

5. Timeline
1995:
Started off as a online
Bookstore
1997:
Started selling shares
1999:
Introduced Toys
& Electronics
2000:
New Logo to showcase
competitive advantage
2001:
First Profit of 5
Million dollars
2007:
Launched Amazon
Web services
2005:
Introduced
Amazon
Prime
2006:
Launched Amazon
Fresh in Seattle
2007:
Released
the Kindle
2011:
Released
Kindle Fire
2013: Announced
Prime Air drone
delivery service
2014: Introduced
Amazon Echo

6. Target
Market

7. Three
Pillars

8. Website
Experience
• Clean Lines
• Center Search
Bar
• Navigation Menu
• Tiles for Browsing

9. Customers
• Always Day One
• Innovation & Customer Obsession
• Ideal Target
• Early Adopters
• New Parents
• Amazon Prime
• Free 2-Day Shipping
• Exclusive Access to Benefits

10. CompetitiOn

11. Competition
Google
• Adwords
• Cloud Computing Services
• Amazon Echo vs. Google Home
Apple
• Kindle Fire vs. Apple iPad
• Release of iBooks
• Siri Smart Home Device
Wal-Mart
• Competitive Online Pricing
• Amazon aspires to be bigger than Wal-Mart
• Free Two-Day Shipping with Orders over $35

12. SWOT
Analysis

13. Strengths
• Innovation
• Customer Focus
• Shipping
• Low Cost Structure
• Product/Service Offering

14. Weaknesses
• Wide Array of Competitors
• Lack of Focus/Overexpansion
• Internal Team Structure

15. Opportunities
• Own Product Line
• Drone Delivery Services
• Online Payment System
• Emerging Markets

16. Threats
• Local & International Competition
• Government Regulations
• Security & Identity Theft

17. Business
Strategies

18. Build |
Resolve
Build Strengths
● Amazon Go
● Disruption of Brick & Mortar
● Ultra Convenient Shopping
● No Lines, No Checkout
● Amazon Fresh
● Grocery Delivery
● Prime Members Exclusive
● Amazon Prime Now
● Expanding Service Areas
Resolve Weaknesses
● Loyal Customers Will Be Tested
● Wal-Mart, eBay, Aliexpress
● Offer Prime benefits to students and non
students
● Offer Exclusive Access for Prime
Customers to new services and
programs
● Use Pricing Strategies to Compete with
tech companies like Apple and Samsung

19. Exploit |
Avoid
Exploit Opportunities
● Be First to Market with New Content
● Unlimited Streaming with Prime
● Amazon Firestick allows users to
watch content from Netflix, Hulu,
HBO NOW, movie rentals, live
on-
demand sports, etc.
● Developing the Amazon brand with
Echo and Alexa
Avoid Threats
● Loyal Customers Will Be Tested
○ Wal-Mart, eBay, Aliexpress
● Offer Prime benefits to students and non
students
● Offer Exclusive Access for Prime
Customers to new services and programs
● Use Pricing Strategies to Compete with
tech companies like Apple and Samsung

20. Conclusion

21. Final Thoughts
Conclusion
● One of the world’s favorite online retailers through its customer-centric driven attitude
● Modernize customer online shopping experience
● The mission statement for Amazon is very concise and to the point, it outlines exactly
what it wants to do.
Recommendations
1. Expand Prime Now Service Areas
2. Create New Incentives for Prime Members
3. Innovate with the Goal of Customer Retention