In case you've lived under a rock for the last 25 years, Shark Week is a week-long event hosted by Discovery Channel that features all things shark. From riveting research to shark attack survivor stories, the program has a cult following that gets just about everyone pumped about the aquatic species.
If you've ever watched any part of the week-long event, then you've probably picked up on some of the characteristics and behaviors of sharks. Some of these characteristics, oddly enough, can teach us a lot about social selling! Don't believe us? Well, put down the remote and put away the popcorn, because it's time to check out the four things you can learn about social selling from Shark Week.
2. BECURIOUS
Sharks are naturally curious creatures, always researching
their next opportunity. Use social media platforms to research
your targets and discover what your competition is doing.
3. USEACUTE SENSES
Sharks have extremely acute senses. Use your social senses
to pay attention to what your market is looking for. Try
searching trending topics on Twitter or posts from
industry leaders on LinkedIn.
4. GOFOR IT
A shark attacks when the moment is right; usually after tracking prey
for extended amounts of time. Make sure you've used social media to
make a more personal connection before you jump into your sales pitch.
But when you're ready, go for it!
5. ADAPT
WHEN NEEDED
Sharks are very good at adapting to new environments. If you're not
finding the right opportunities on certain social media platforms, adapt
to stay successful. Try different social media networks and find which
"environment" is most successful for you.
6. LEARN
MORE
Ready to take a bite out of social selling?
Learn more with our free eBook:
bit.ly/social-sales-revolution