Speakers:  Ines Pearce, Chief Executive, Pearce Global Partners Inc.  Jennifer Keene, Associate Planner- Economic Development, Cowlitz-Lewis Economic Development District  George Haddow, Bullock & Haddow LLC This presentation reviews efforts by Cowlitz-Wahkiakum (WA) Council of Governments to develop a Disaster Resiliency Program for the Cowlitz-Lewis Economic Development District. The program goals were to first understand the concerns of area business people and the hazard risks they faced and then develop a series of five (5) training and information modules. The first module includes very basic information about disasters in the area with no actionable items. Each successive module includes additional information and recommended actions that could be taken by those area businesses with the time and resources to be better prepared that would be low or no cost and require little time and effort. The final module includes information on how an area business could conduct a full Business Continuity Plan and a list of resources that could help the business build their BCP.

1. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Building a Business Disaster Resiliency Program
Pearce Global Partners Inc.
Inc
Inés Pearce
George Haddow
CLEDD
Jennifer Keene

2. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Disaster Events
• History of severe and annual flooding in
Cowlitz and Lewis Counties
– Over 7 disaster proclamations in each county
since 1997
– Presidential declarations in 2007 and 2009

3. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Project Background
• Project funding
• Long term goals of the
project
• J
January 2010 CLEDD
2010:
and PGP begin work on
business risk management
b i ik t
and disaster preparedness
strategy / training
t t t i i

4. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Project Methodology
1. Scope business risk (identify the problem)
2. Review existing p
g procedures and strategies
g
3. Meet with local businesses and stakeholders /
conduct business survey y
4. Identify business sector training needs / capacity
5. Identify existing local training resources
6. Perform a gap analysis
7. Identify and develop community-tailored
business sector training resource
b i i i

5. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Community Business Risk Assessment
• Document and Plan Review
– Emergency / COG plans
g y p
– Mitigation / Hazard & Vulnerability
Assessment (HIVA) plans
– Disaster recovery strategies
– Economic development strats
p
• Historical disaster / declaration
information
• Hazard risk maps

6. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Local (Community) Consultations
• Presentations to:
– Business associations
– Chambers of Commerce
• Meetings (on-site and by telephone) with:
(on site
– Offices of Emergency Management (state/local)
– Local elected officials
– Area businesses
– Representatives from granges / civic groups

7. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Online and Paper-Based Business Risk Survey
• Capture perceptions and actions related to:
– Hazards
– Preparedness
– Miti ti
Mitigation
• Distributed at all meetings and links
provided on numerous websites
• 54 useable surveys collected

8. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Survey Outcome
• Mixed business types
• Most businesses (58.5%) over 25 years old
( ) y
• Most businesses (55.6%) small (1-5)
• Only 23.9% exceeded $1M annual revenue
y
• 58.3% had been directly impacted by a disaster
– Top 3 were flood, snowstorm, earthquake
• Greatest concern was physical damage, followed by loss
of customers, loss of inventory, loss of data, and
obstruction of access (for customers and/or employees)
b t ti f (f t d/ l )

9. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Survey Outcome (Continued)
• Over half (59.2%) had performed mitigation
• Only 21 (38 9%) had created a plan
(38.9%)
• Over half of respondents felt they could
survive closures of 6 days or longer
i l f d l
• Preferred information included:
– Employee preparedness planning
– How to develop a business preparedness plan
– How to coordinate preparedness/response efforts

10. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Determination of Highest-Risk Hazards
Focus hazards with highest likelihood and/or
consequence,
consequence including:
• Flood
• Severe Winter Storm
• High Winds
g
• Earthquake
• Dam Break

11. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Matrix of Training Needs Developed
• Training needs categorized by:
– Preparedness and Planning
p g
– Mitigation
– Insurance
– Recognition and Notification
– Recovery
• For each ‘Topic’, we identified an existing solution or
source
• Gaps identified and filled with new solutions

12. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Business Training Framework Proposed
• Presents a wide range of training options
• Addresses the varied needs of different
stakeholders
• All
Allows for a progressively-increasing level
f i l i i l l
of dedication on the part of participants
• Presented according to an Emergency
Information Sheet and four subsequent
‘Modules’

13. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Training Facilitation Package
• Training provided locally, by local facilitators
• Facilitators meet one-on-one, present at
one on one
meetings, or as preferred by businesses
• C t i bl materials, including fact sheets,
Customizable t i l i l di f t h t
videos, power-point presentations, handouts,
checklists, and other ‘h
h kli t d th ‘how-to’ materials
t ’ t i l
• Provided to facilitators on USB drive, CD-
ROM, and in hard-copy

14. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Emergency Information Sheet
• Can be provided in print or email form
• Explains the overall training program
• Can be quickly distributed in disasters
• Provides basic information on:
– Warnings and Alerts
– Local, state, and Federal emergency contacts
– Federal disaster recovery p g
y programs for business

15. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Module 1
Hazards 101 – Setting the Foundation for Preparedness
•List of local hazards and historical data including maps
g p
•Simple preparedness actions for local hazards
•Employee preparedness (Basic training and supplies)
•Basics of a Business Continuity Plan (BCP)
•How to protect business data
•Documentation required by State assistance programs
•Documentation required by Federal assistance programs
(FEMA, SBA, USDA, others)

16. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Module 2
Business Readiness 101 – Basic Preparedness /
Planning
•Preparedness checklists for employees
•Checklist for BCP
Checklist
•Checklist for mitigation actions
•Checklist for dealing with vendors and suppliers
•Checklist if evacuation planning

17. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Module 3
How to Begin Reducing Business Exposure to Risk
• No cost / low cost mitigation actions for high p
g g priority
y
hazards
• Information on data back-up, and how to do each step
• How to work with utility companies
• How to work with the public sector and resources to
assist you
• Equipment and technology for mitigation, preparedness
and recovery (e.g., how to use and maintain a generator)
(e g

18. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Module 4
Completing a Business Continuity Plan
•Actions and activities to develop a comprehensive
BCP Plan
•Actions necessary to meet FEMA s PS Preparedness
Actions FEMA’s
Standards
•Engaging your community and exercising your BCP
Engaging
•Maintaining and updating your BCP
•Potential hazard specific mitigation actions
Potential hazard-specific

19. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Program Development Wrap-Up and Hand-Off
• Informational meeting with stakeholders
• Materials, Training Resources provided
• Training customization approach for next
steps

20. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Phase 2
• Directly helping businesses
– Hiring communicators/trainers
– Sending them out into the affected communities
– Customizing modules
• Next steps
– Sharing information with neighboring
h i i f i i h i hb i
jurisdictions
– N di t
New disasters

21. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Questions?

22. Cowlitz-Lewis Economic Development District
207 4th Avenue North, Adm. Annex,
Kelso, WA 98626-4195
Ph: 360-577-3041; FAX: 360-425-7760
www.cwcog.org/cledd
Jennifer Keene
jkeene@cwcog.org
Inés Pearce
ines@pearceglobalpartners.com
George Haddow
george_haddow@hotmail.com