Personal Information
Entreprise/Lieu de travail
Copenhagen Area, Capital Region, Denmark Denmark
Profession
Director, Efficiens.nu & External lecturer, CBS
Site Web
www.effciens.nu
À propos
Big Data - CRM - Customer orientation - Loyalty - Marketing & Performance Management - Strategy - Segmentation.
I am known as energetic, innovative and action oriented person who is willing to share experience and results.
Lecturing:
Performance Management in Marketing – Cand. merc.
Marketing Creativity and Innovation - Cand. merc.
Profitable kunderelationer, HD, 2 del
Strategic us of Big Data - CBS EMBA
Books:
Distrupt your mindset to transform your business with Big Data.
Pernille Rýden, Torsten Ringberg og Per Østergaard Jacobsen, 2017
Temperaturen på Danske loyalitetsklubber - 2015
CRM 2.0 Håndbogen - Strategi, implementering og systemvalg -From share of wallet to share of...
Mots-clés
marketing
crm
loyalitet
effektivitet
management
performance
effektivisering
performance management
strategi
kundeorientering
vækst
kunder
kystbanen
segmentering
analyse
kundetilfredshed
pendler
komverteringsrater
reklamelede
nej
reklamer
markeds
processer
tak
roi
optimering
proces
forretningsudvikling
finanskrise
webtop
Tout plus
- Présentations
- Documents
- Infographies