This document discusses using social media in prevention work. It begins by outlining questions about whether and how social media should be used for communication and promotion. It then discusses defining the intended audience and crafting appropriate messages. The document emphasizes listening to the audience and responding to their input. It addresses concerns about the time commitment of social media use and stresses joining existing conversations. General and Prevention Network-specific social media resources are provided.
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4 23-13 lakeshore web tools part 2
1. Part 2
Using Social Media in Prevention
Lakeshore Coordinating Council
April 24, 2013
Above & Beyond Banquet Center, Holland
Ken Dail
Prevention Network Michigan
kend@preventionnetwork.org
twitter.com/kendail
5. Today we will try to answer these questions…
1. What is (and what isn’t) social media?
2. Should we be using social media?
3. How can we use social media to better
communicate with our audience?
4. What if someone says mean things about us?
5. Isn’t this just a waste of staff time and a
distraction from our core mission?
6. How much time does social media take to
use?
7. Who are the experts at this?
11. Pe Social media is…
r ti n
en
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
12. Pe Social media is…
r ti n
en
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
FUN!
13. Pe Social media is…
r ti n
en
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
W AY
GA
TGOIN FUN!
N O
14. Pe Social media is…
r ti n
en GROWING
t RE
L AT
IO
te nt NS
HI
Con Multi-Media PS
W AY
GA
TGOIN FUN!
N O
15. Pe Social media is…
r ti n
en GROWING
t RE
SOCIAL
L AT
IO
te nt NS
HI
Con Multi-Media PS
W AY
GA
TGOIN FUN!
N O
16. so-cial [soh-shuhl]
Living or disposed to live in
companionship with others or
in a community, rather than in
isolation.
17. Audience Participation
• Does your agency currently have a social media
strategy? (do you know what it is)
• Does your agency have a social media use policy on
work time? (what is it)
• Are you currently personally using any social
media? (which outlets)
• Is your agency currently using any social media?
(which outlets)
18. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
19. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
20. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
21. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
22. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
23. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
24. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
College Students
25. Who is your intended audience?
Who do you want to have a
conversation with?
Parents
Teens
Student Athletes
Colleagues
Policy Makers
General Public
College Students
Donors
26. What does that audience have to
say to you?
What do you have to say to them?
27. Are you where the conversation is
happening?
• Are they Tweeting?
• Are they blogging?
• Are they on Facebook?
• Are they watching videos?
• Are they looking at pictures?
• Are they creating THEIR own media?
28. Do you have a message crafted?
• Don’t text and drive
• Drink 1% milk
• Exercise 30 minutes per day
• Have family dinners
• Save the whales
• Donate to our fund
• Vote for Pedro
29. Do you need their input or action?
• Get out the vote
• Attend school board meeting
• Come to town hall meeting
• Take our survey
• Call us if you need help with your recovery
• Are you outraged?
• Send us a check
30. Can you and are you willing to respond
to their input?
• I need help
• I hate you guys
• You never returned my call
• You guys are idiots
• You guys are great
• Visit my web site to learn how to make money
from home
• Go here for male enhancement pills
33. How does this fit our mission?
• KPBS Radio, San Diego: Texting Service Aims
At Keeping New Moms And Babies Healthy
• CNN “the Chart” blog: Texting program to
help teens quit smoking
• Social Work magazine, April, 2010: Social
Networking in Addiction Recovery — Raising
Hopes, Concerns
34. How does this fit our mission?
• Addiction Recovery mobile apps
• Links to parenting articles and other resources
• PSA distribution via tumbler, youtube, etc
35. How does this fit our mission?
http://mashable.com/2012/02/25/when-parents-text-15-best/#4992913-21st-Century-Parenting
45. DO:
Let your passion be known
DON’T:
Go too far with letting your passion
be known
46. DO:
Starve your agency for the sake of
your social media efforts
DON’T:
Starve your social media efforts
47. DO:
Join the conversation
DON’T:
Join the conversation just
because I said so
48. General social media resources
www.mashable.com
http://www.youtube.com/nonprofits
http://www.pewinternet.org/
http://www.kff.org/entmedia/internet.cfm
(Kaiser Family Foundation internet& health study)
http://www.ladonnacoy.com/
49. Prevention Network social media links
• www.twitter.com/kendail
• https://www.facebook.com/pages/Prevention-
Network-Michigan/340383004922?ref=ts
%3F7%2C15
• www.facebook.com/mcrud96
• https://www.facebook.com/pages/Parenting-
Awareness-Michigan/344643609571
50. Or, the old fashioned way
Prevention Network
800-968-4968
kend@preventionnetwork.org
Notes de l'éditeur
So what does social media look like? Forrester has identified 7 actions on a ladder of engagement and measured them for three years now. First the actions. Creators … (Conversationalists are new this year)
