Popin Group is an advertising and events agency that specializes in advertising, direct marketing, digital marketing, creative design, multimedia, events, and other services. They helped a global telecommunications operator launch a campaign to promote high-speed internet and fixed network solutions across 26 major European cities. Popin Group developed a roadshow with a truck that demonstrated products and hosted meetings. They created digital communications including a microsite and online application to promote the events. The roadshow events were held in 15 countries and resulted in increased attendance and the collection of over 1,200 customer leads within budget.
16. AND WE ARE DIFFERENT,
AS MUCH AS YOUR BUSINESS NEEDS US TO BE.
17. NOKIA SIEMENS NETWORKS: ROADSHOW
STARTING POINT
OBJECTIVES
A global telecom operator wants to launch a campaign in Europe to boost their
solutions to high speed Internet and fixed networks.
Send the projects to opinion leaders and operators all over Europe in 26 of
the most important cities in the continent.
To receive high impact levels with a limited budget.
18. NOKIA SIEMENS NETWORKS: ROADSHOW OUR WORK
OUR WORK
To create a roadshow with a truck that showed
the product and hosted meetings.
To create and coordinate all communications
for all countries involved.
19. NOKIA SIEMENS NETWORKS: ROADSHOW
DIGITAL COMMUNICATION
E-mailing and creation of microsite.
Development of an online application to
give information about campaign, dates,
blogs, online games… A tool for internal
administration was integrated for the
management of guests, the download of
programmed documentation, etc.
COMMUNICATION
20. NOKIA SIEMENS NETWORKS: ROADSHOW COMMUNICATION
DIGITAL COMMUNICATION
E-mailing and creation of microsite.
Development of an online application to
give information about campaign, dates,
blogs, online games… A tool for internal
administration was integrated for the
management of guests, the download of
programmed documentation, etc.
21. NOKIA SIEMENS NETWORKS: ROADSHOW
DIGITAL COMMUNICATION
E-mailing and creation of microsite.
Development of an online application to
give information about campaign, dates,
blogs, online games… A tool for internal
administration was integrated for the
management of guests, the download of
programmed documentation, etc.
COMMUNICATION
22. NOKIA SIEMENS NETWORKS: ROADSHOW
DIRECT MARKETING
Mailings in different languages in teaser mode.
Creation of a technological board game to
give to each attendee.
Creation of a development standard for field
actions (street marketing and event) for the
use of the countries involved, and in the case
of Spain and Portugal, for the direct application
on our part.
COMMUNICATION
23. NOKIA SIEMENS NETWORKS: ROADSHOW
THE EVENT
Double locations for 15 different countries:
NSN truck and meeting rooms in the same
cities.
Meeting organization and product demos.
Hostesses, merchandising, catering and
international logistics.
COMMUNICATION
24. NOKIA SIEMENS NETWORKS: ROADSHOW COMMUNICATION
THE EVENT
Double locations for 15 different countries:
NSN truck and meeting rooms in the same
cities.
Meeting organization and product demos.
Hostesses, merchandising, catering and
international logistics.
25. NOKIA SIEMENS NETWORKS: ROADSHOW RESULTS
THIS UNIFIED INTERNATIONAL
CAMPAIGN THAT REACHED 15
DIFFERENT COUNTRIES OBTAINED
THE FOLLOWING RESULTS:
37% attendance increase vs 2007. Creation of a database with over
1.200 real and potential clients.
Cut of costs in the project of over 35% due to production unification,
one only agency, etc.
Very positive feedback from users about the communication tools.
