Online Remarketing through Google AdWords is a tactic around driving visitors who previously visited your site back through an ad for a return visit. Have a segment of visitors who added an item to their shopping cart but didn't complete the checkout process? Hit them with a remarketing ad and bring them back to your site to complete the sale! Follow along with this easy to follow step by step guide on setting up a Remarketing Campaign in Google AdWords.

1. Remarketing
A Step by Step Guide to Set Up
Remarketing in Google AdWords

2. STEP #1 - BUILDING AN AUDIENCE
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Once logged into your AdWords
account, select Audiences on the
left hand navigation under Shared
Library
From here you can access your
remarketing tag and lists.
If you have not utilized remarketing
before, you will need to create an All
Visitors tag and implement it on all
pages of your domain.

3. (CONT.)
Select Set up remarketing and AdWords will email you a Google
AdWords remarketing tag.
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4. STEP #2 - CREATE A CAMPAIGN
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Create a new Remarketing campaign to store your custom ads specifically
tailored to drive return visitors of your site.

5. STEP #3 - SELECT A REMARKETING LIST
Create your first ad group, set a default bid, and select the
remarketing list you wish to target.
In Shared Library > Audiences, you can create separate rule-based
lists that will segment visitors depending on the specific pages they
viewed.
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6. STEP #4 - CREATE OR UPLOAD ADS
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Create text or image ads that are
specifically designed to entice
previous visitors who may already
know about your brand.
You can also build new image ads
in AdWords using the Display ad
builder tool.

7. (CONT.)
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If you have your own image ads to upload, be sure they
meet the AdWords image size specifications:
250x250
336x280
200x200
120x600
468x60
160x600
728x90
300x600
300x250
970x90
Acceptable file formats are: .GIF, .JPG, .JPEG, .PNG,
.SWF
Files must be less than 150KB in size.

8. ACTIVATION
Once your remarketing list is populated, campaign
setup, and ads activated, your remarketing campaign is
ready to go.
Set your daily budget and watch your remarketing efforts
drive sales from returning visitors!
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9. NEED HELP FROM THE EXPERTS?
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Contact us today to learn how we can help you!
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