It is an established fact that website performance is an integral component of an effective online business. Remember, if you are not taking care of it, your competitor would must be doing it. You should Investigate and fix the slowness issues of your website on priority to increase ROI and to stay ahead of your competitors.

1. How to
investigate website
performance Issues
It is an established fact that website performance
is an integral component of an effective online
business.
www.ppcexpo.com

2. www.ppcexpo.com
How to Investigate Website Performance Issues
Amazon's calculated that a page load slowdown of just one second could cost it $1.6 billion in sales
each year.
It is an established fact that website performance is an integral component of an effective online
business.
Remember, if you are not taking care of it, your competitor would must be doing it.
You should Investigate and fix the slowness issues of your website on priority to increase ROI and to stay
ahead of your competitors.

3. www.ppcexpo.com
Reasons of Slow down a Website
Website could slow down due to multiple reasons.
• Avg.Page load time
• Avg.Domain lookup time
• Avg.Server response time
• Avg. Document content loaded time
• Avg. Page downloaded

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Reasons of Slow down a Website
👉 Avg.Page load time: The average time it takes to fully load the page. Average mobile landing page
is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer
than 3 seconds
👉 Avg.Domain lookup time: DNS time is the amount of time it takes a domain lookup to occur
while a browser retrieves a resource. Confirm if your domain lookup time is causing the slowness.
👉 Avg.Server response time: The time that server takes to send the response back to client. You
should aim for a server response time of less than 200ms.

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Reasons of Slow down a Website
👉 Avg. Document content loaded time: The average time (in seconds) that the browser takes to
parse the document and execute deferred and parser-inserted scripts (DOMContentLoaded), including
the network time from the user's location to your server.
👉Avg. Page downloaded time: It is the amount of time for the browser to download the page
from the server, just prior to rendering.
Last week we released very comprehensive built-in Google Analytics report that will help you to
investigate the performance issues of your website.
It’s freely available for you.

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How to run the report?
1. Click the link available in the first comment. It will open the report page
2. Click the “Run report” button. It will open up a wizard
3. It will ask you for your Google Analytics account. It is required to fetch your website data to create
the report for you.
4. Follow the wizard steps and hit finish at the last step
5. You will get your website performance report in your Inbox within 15 minutes. Our email may land
in your spam folder. Make sure you check that too.
https://ppcexpo.com/Home/reportdetail/44#

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