It’s the beginning of the year, which provides a great opportunity for PR Newswire to applaud the brands that have used eye-catching visuals to help readers visualize their news stories in 2015. In this slideshow, we shared an unranked selection of the 15 best attention-grabbing photos out of the 21,000+ news releases (Asia alone) we distributed last year. Enjoy!

1. Best
Storytelling
of 2015
Visuals

2. Panasonic Presents "Lantern'zoo" to Indonesian Village in Collaboration with NGO Kopernik
At the end of Feb 2015, a lantern donation and lighting ceremony was held in the village of Sone, in Indonesia's
West Timor. The “Cut Out the Darkness” project delivers solar lanterns with lantern shades designed by people
from around the world, in the hope of learning about the challenges of living in areas that have no electricity.

3. Sydney Opera House Turns China Red to Welcome Year of the Goat
The sails of the world famous Sydney Opera House bathed in “China Red” to mark the start of the Lunar
New Year of the Goat in 2015. The Premier of the Australian State of New South Wales Mike Baird joined
Sydney's Chinese community on the Sydney Harbour foreshore for a special 'lights on' moment to light up
the iconic sails.

4. Wedding Above the Clouds on Turkish Airlines Flight
On 6th May 2015, a delightfully different wedding took place. Two people who’d fallen in love after meeting on a
Turkish Airlines flight returned, exactly one year later, to take their romance to another level. Surrounded by
their friends and family, the couple tied the knot in a beautiful ceremony overseen by Turkish Airlines, who
supplied food, candlelight, rose petals, and a delicious wedding cake.

5. Unveiling of LUI Che Woo Prize – Prize for World Civilisation marks a new chapter in the
progress of world civilization
The LUI Che Woo Prize – Prize for World Civilisation celebrated its official launch by calling for nominations to be
submitted for the Prize from around the world. The annual prize is the first of its kind to make a global call for a
combination of a sustainable future, improvements in human welfare and promotion of positive energy.

6. World's Largest Most Complete Dinosaur Skull for Sale In Hong Kong, Valued at USD1.8m
The world's largest most complete dinosaur skull was for sale in Asia for the first time on 21 April, 2015. Extracted
from a matrix of extraordinarily hard sandstone, Lung Wong is a masterpiece of natural history and art.

7. Visa Survey: Hongkongers Choosing Mobile to Browse and Purchase Online
Visa presented its 2015 eCommerce Consumer Monitor Survey results with a comprehensive infographic. The
Survey found that respondents from Hong Kong reported a large growth in mobile commerce (mCommerce) in
2015, 23 percent increase from 2014 in online shopping via their mobile devices.

8. DHL Delivers Record-holding 1930s Racecar to Its Asian Debut
DHL Global Forwarding, a leading provider of air, sea and road freight services in Europe and Asia, delivered the
Napier Railton, one of the world's most renowned antique race cars, from its home in the United Kingdom to
center stage at the Hong Kong Classic motor show.

9. UN Messenger of Peace Lang Lang Wants Every Child to Get the Best Start in Life
United Nations Messenger of Peace and world renowned pianist, Lang Lang, added his voice to ensure every
child has the best start in life and make early childhood development a global priority, as he joined UNICEF's
early childhood development campaign.

10. Nearly 90% of Elementary Students Say Taiwan Air Pollution a Problem
The Chinese Association for Eco-information and Environmental Education released results from Taiwan's first
Survey of Elementary Students’ Awareness and Behavior with Regard to Air Poluution -- nearly 90% of respondents
believe Taiwan is facing serious air pollution problems. Photo caption: Children protect themselves by wearing gas
masks from recycled materials, using their artistic skills to call on adults to show concern for air quality.

11. Harbour City Presents: Celebrate the Holidays with Disney Friends at "Happily Ever After"
Christmas Avenue
Harbour City and Hong Kong Disneyland brought 10thAnniversary Celebration theme "Happily Ever After" to life
for the Christmas decorations and transform the Ocean Terminal Forecourt into a "Happily Ever After" Christmas
Avenue on 5 Nov 2015 to 3 Jan 2016.
Huge Where's Wally? Art Exhibition Opens in Harbour City, Hong Kong
Harbour City collaborated with the Hong Kong Tourism Board and car maker MINI for the month-long event,
celebrating Wally's first steps on Asian soil since the elusive adventurer was created by British artist and
illustratorMartin Handford in 1987. During a search for his missing shoe, Wally, together with 47 other Wallies
from the Land of Wallies, somehow stumbled into reality.

12. Continental Tires Launches Football Campaigns Across APAC During the AFC Asian Cup 2015 Australia
As the exclusive tire partner and official sponsor for the AFC Asian Cup Australia 2015, Continental Tires launched a
series of campaigns to facilitate and raise football passion all over the APAC region, including flying 5 big orange hot
air balloons in 5 major match cities in Australia: Sydney, Melbourne, Canberra, Gold Coast and Brisbane.

13. Lionel Messi Signs With Funtastic
Funtastic Ltd and Leo Messi Management S.L.U. signed a landmark deal to develop an exclusive toy from his
own Messi branded range of products, including Leo Messi FootBubbles, an innovative product line that
turns the regular bubble into a bubble that can be juggled with your feet.

14. Marina Bay Sands Unveils "Never Settle" Campaign Starring David Beckham
Featuring David Beckham at the iconic architecture marvel, the “Never Settle” campaign highlights the
luxury retail, fine dining, leisure and entertainment experiences that have become synonymous with Marina
Bay Sands.

15. Acorn Studio's Magical Light that Brings you the Moon - Launches on Indiegogo
With glow as soft as the moonlight, an appearance as mysterious and romantic as the moon, Luna is a moon
lantern created by the Taiwanese team, Acorn Studio. To bring the design to life, Luna's crowdfunding
project was launched on Indiegogo on September 1st, 2015.

16. Hong Kong Airlines Hosts the 10th "Triumph Sky High" Junior Programme
Hong Kong Airlines collaborated with Pok Oi Hospital to host the 10th "Triumph Sky High" Junior Programme,
inviting nearly 400 teachers and students to visit airport facilities and board a real aircraft. Students were
able to enhance their understanding and experience of the local aviation industry through some fun role-
playing activities and interaction with the cabin crew.

17. PR Newswire (www.prnasia.com) is the premier global provider of news release
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