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2012 WCR Membership Plan

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Ryan Shaughnessy
Ryan Shaughnessy

Draft 2012 membership recruitment and retention plan for the Metropolitan St. Louis Chapter of the Women's Council of REALTORS.

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2012 MEMBERSHIP RECRUITMENT & RETENTION PLAN ,[object Object],[object Object]
COMMITMENT – OUR SHARED PHILOSOPHY SUSTAINABLE MEMBERSHIP GROWTH THE 10 STEP PROGRAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITEM 1 – MEMBERSHIP GOALS 2011 2012 2013 2014 REALTORS® 60 70 85 100 Participating Brokerages 24 30 35 40 National Affiliates 17 20 20 25 Local Affiliates TBD 50 75 100
ITEM 2 – MEMBERSHIP PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITEM 3 – MEMBERSHIP CALENDAR ,[object Object],PERIOD CAMPAIGNS December Committee Recruitment January/February Membership Recruitment/Retention March Affiliate Recruitment April Community Service Participation May “ Task is to Ask” Campaign June Leadership/Board Recruitment July PMN Participation September Board/Committee Recruitment October/November Membership Renewal Campaign
ITEM 4 – FOCUS ON LOCAL ISSUES
ITEM 5 – ACTION ORIENTED
JANUARY – FOCUS ON RETENTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEBRUARY – FOCUS ON RECRUITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARCH – FOCUS ON AFFILIATE RECRUITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APRIL – FOCUS ON COMMUNITY SERVICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAY – FOCUS ON PARTICIPATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
JUNE – FOCUS ON LEADERSHIP RECRUITMENT ,[object Object],[object Object],[object Object]
JULY – FOCUS ON PMN PARTICIPATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
AUGUST – FOCUS ON VALUE ADDED SERVICES ,[object Object],[object Object]
SEPTEMBER – FOCUS ON MEMBER VALUE ,[object Object]
OCTOBER – FOCUS ON TRANSITION PLANNING ,[object Object]
NOVEMBER – FOCUS ON RENEWALS ,[object Object],[object Object]
DECEMBER – FOCUS ON RENEWALS ,[object Object],[object Object]
ITEM 6 – PROFESSIONAL OUTREACH ,[object Object],[object Object],[object Object],[object Object],[object Object]
ITEM 7 – FLEXIBLE RECRUITMENT OPPORTUNITIES
MEMBERSHIP COMMITTEE UNDERSTANDING THE COMMITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITEM 8 – “TASK IS TO ASK” CAMPAIGN THE RECRUITMENT PROCESS THE RETENTION PROCESS
ACTIVE RECRUITING – THOUGHTFUL RETENTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITEM 9 – MAKE GOOD USE OF RECRUITING OPPORTUNITIES UNDERSTAND THE BRAND
ARTICULATE THE BRAND
IF – THEN COMMITMENT
ITEM 10 – COMMITMENT TO MEMBERSHIP GROWTH
LONG TERM GOAL – GEOGRAPHIC EXPANSION
GEOGRAPHIC EXPANSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GEOGRAPHIC EXPANSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2011 MEMBERSHIP CLASSES MEMBERSHIP STATISTICS
2011 MISSOURI / ILLINOIS BREAKDOWN
2011 MEMBERSHIP BY BROKERAGE
2011 NATIONAL AFFILIATE MEMBERSHIP BY INDUSTRY

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