Times of India History

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BY
PRINCE KUMAR
SUMMER INTERN AT THE TIMES OF INDIA
BENNETT COLEMAN AND COMPANY LIMITED.
PURSUING PGDM AT PRAXIS BUSINESS SCHOOL, KOLKATA (2018-20)
PROJECT UNDERTAKEN AT
The Times of India, Kolkata
REPORT SUBMITTED TO
SAURAV JANA (AGM, THE TIMES GROUP)
A SUMMER
TRAINING PROJECT
Report on
The Times of India

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ACKNOWLEDGEMENT
I take this opportunity in expressing the fact that this project report is the result of incredible amount of
encouragement, co-operation and moral support that I have received from others.
Words alone cannot express my deep sense of gratitude to Riya Niag Ma’am (Regional HR), who
provided me an opportunity to be a part of The Times Group for my summer training.
I would also like to express my gratitude to the employees and the staff of The Times Group. Their
valuable guidance and support made this project an enlightening educational experience.
I would like to thank Debapriya Sir and Pranay Sir who helped me in gaining knowledge about the
marketing strategy and distribution channels of The Times Group.
I would also like to express my gratitude from the core of my heart to my mentor who helped me in
coordinating my entire project. His consistent support and cooperation showed the way towards the
successful completion of my project.
I would also like to express my deep sense of gratitude to all the members of The Times Group who
directly or indirectly helped me during my project work.
I find myself very grateful to be a part of the various training events conducted during my summer training
with The Times Group like the Barisha depot visit, press visit in Salt Lake Sector 5, Radio Mirchi visit,
Jadavpur University visit, IIM Calcutta visit, etc.
PRINCE KUMAR
SUMMER INTERN AT BENETTE COLEMAN
CO. LTD. (KOLKATA)
PURSUING PGDM AT PRAXIS BUSINESS
SCHOOL, KOLKATA

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EXECUTIVE SUMMARY
This project is based on ‘A study on sales and promotion of Times of India in OOH & analysis with
competition media house’. Out-of-home (OOH) sales and promotion or outdoor advertising, also known
as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside
their homes.
Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public
places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a
retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways,
transit, and alternative.
The OOH advertising industry in the United States includes more than 2,100 operators in 50 states
representing the major out of home format categories. These OOH media companies range from public,
multinational media corporations to small, independent, family-owned businesses
I have focused on the marketing strategies, the marketing mix and how to maximize the reach to the
potential readers under this project. The marketing mix refers to the set of actions, or tactics, that a
company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix -
Price, Product, Promotion and Place. A primary research was also conducted to analyse the readers
newspaper reading habit and their perception towards the Times of India. The study was conducted at The
Times of India office, Kolkata. The project was of 8 weeks duration.
During the project I had taken the guidance of many employees & staff to collect the data, & also made use
of Company’s various reports. The data collected with their help and from the primary research conducted
by me were then compiled, tabulated and analysed.
I successfully completed my training report within the specified time. It was really a thrilling experience
for me with senior officials of Industry and to interact with different members, employees of the
organization as well as with the various clients and leads provided to me by my mentor. It was an
experience of enjoyment through hard work and dedication.

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TABLE OF CONTENT
Acknowledgement
Executive summary
1.THE TIMES OF INDIA – COMPANY OVERVIEW
2. HISTORY
3.EDITIONS AND PUBLICATIONS OF THE TIMES OF INDIA
4.INTRODUCTION TO CONSUMER READERSHIP AND SALES &
PROMOTION STRATEGIES
5.MARKETING MIX
6.THE PROMOTIONAL MIX OF TIMES OF INDIA
7.SALES AND PROMOTION STRATEGY OF THE TIMES OF INDIA
8.DISTRIBUTION CHANNEL OF TOI
9.THE SURVEY
10.SWOT ANALYSIS
11.MAJOR LEARNINGS
12.CONCLUSION

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1.THE TIMES OF INDIA – COMPANY OVERVIEW
Parent Company The Times Group (also referred as Bennett, Coleman and Co. Ltd.)
Category Newspapers
Sector Media & Entertainment
Tagline/ Slogan Let the Truth Prevail
USP World’s Largest Selling English Language Daily
The Times of India STP
Segment General News Segment
Target Group English speaking/reading audience in India
Positioning Most widely circulated newspaper
Editor-in-chief Jaideep Bose
Founded 3 November 1838; 180 years ago
Language English
Headquarters Mumbai
Circulation 3,198,449 daily[1]
(as of Jul–Dec 2017)
Sister newspapers The Economic Times
Navbharat Times
Maharashtra Times
Ei Samay
Mumbai Mirror
OCLC number 23379369
Website timesofindia.com
The Times of India
Competition
Competitors Below are the top 3 The Times of India competitors:
1.HindustanTimes
2. The Hindu
3. The Indian Express

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The Times of India (TOI) is an Indian English-language daily newspaper owned by The Times Group. It
is the fourth-largest newspaper in India by circulation and largest selling English- language daily in the
world according to Audit Bureau of Circulations (India). It is the oldest English-language newspaper in
India still in circulation, with its first edition published in 1838. It is the second oldest Indian newspaper
still in circulation after the Bombay Samachar. During the turn of the 19th century, Lord Curzon, the
Viceroy of India, called The Times of India "the leading paper in Asia". In 1991, the BBC ranked The
Times of India among the world's six best newspapers.
It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In
the Brand Trust Report 2012, The Times of India was ranked 88th among India's most trusted brands. In
2017, however, the newspaper was ranked 355th.

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2. HISTORY
The Times of India issued its first edition on 3 November 1838 as The Bombay Times and Journal of
Commerce. The paper published Wednesdays and Saturdays under the direction of Raobahadur Narayan
Dinanath Velkar, a Maharashtrian Reformist, and contained news from Britain and the world, as well as
the Indian Subcontinent. J.E. Brennan was its first editor. In 1850, it began to publish daily editions.In
1860, editor Robert Knight (1825–1892) bought the Indian shareholders' interests, merged with rival
Bombay Standard, and started India's first news agency. It wired Times dispatches to papers across the
country and became the Indian agent for Reuter’s news service. In 1861, he changed the name from the
Bombay Times and Standard to The Times of India. Knight fought for a press free of prior restraint or
intimidation, frequently resisting the attempts by governments, business interests, and cultural spokesmen
and led the paper to national prominence. In the 19th century, this newspaper company employed more
than 800 people and had a sizeable circulation in India and Europe.
Bennett and Coleman ownership : Subsequently, The Times of India saw its
ownership change several times untill 1892 when, Thomas Bennett and Frank
Morris Coleman, who later drowned in the 1915 sinking of
the SS Persia, acquired the newspaper through their
new company, Bennett, Coleman & Co. Ltd.
Dalmiya ownership : Sir Stanley Reed edited The
Times of India from 1907 until 1924 and received
correspondence from the major figures of India such as Mahatma Gandhi. In all he lived in India for
fifty years. He was respected in the United Kingdom as an expert on Indian current affairs. He christened
Jaipur as "the Pink City of India".Bennett Coleman & Co. Ltd was sold to sugar magnate Ramkrishna
Dalmia of the then-famous industrial family, the Dalmiyas, for Rs 20 million in
1946, as India was becoming independent and the British owners were
leaving. In 1955 the Vivian Bose Commission of Inquiry found that Ramkrishna
Dalmia, in 1947, had engineered the acquisition of the media giant Bennett
Coleman & Co. by transferring money from a bank and an insurance company
of which he was the Chairman. In the court case that followed, Ramkrishna
Dalmia was sentenced to two years in Tihar Jail after having been convicted
of embezzlement and fraud.
Jain family (Shanti Prasad Jain) : In the early 1960s, Shanti Prasad Jain was
imprisoned on charges of selling newsprint on the black market. And based on the Vivian Bose
Commission's earlier report which found wrongdoings of the Dalmia - Jain group, that included specific
charges against Shanti Prasad Jain, the Government of India filed a petition to restrain and remove the

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management of Bennett, Coleman and Company. Based on the pleading, Justice directed the Government
to assume control of the newspaper which resulted in replacing half of the directors and appointing a
Bombay (now Mumbai) High Court judge as the Chairman.
Under the Government of India
Following the Vivian Bose Commission report indicating serious wrongdoings of the Dalmia–Jain group,
on 28 August 1969, the Bombay High Court, under Justice J.L. Nain, passed an interim order to disband
the existing board of Bennett Coleman and to constitute a new board under the Government. The bench
ruled that "Under these circumstances, the best thing would be to pass such orders on the assumption that
the allegations made by the petitioners that the affairs of the company were being conducted in a manner
prejudicial to public interest and to the interests of the Company are correct". Following that order Shanti
Prasad Jain ceased to be a director and the company ran with new directors on board, appointed by the
Government of India, with the exception of a lone stenographer of the Jains. Curiously, the court appointed
D K Kunte as Chairman of the Board. While a freedom fighter and a man of impeccable integrity, Kunte
had no prior business experience and was also an Opposition member of the Lok Sabha.
Back to the Jain family
In 1976, during the Emergency in India, the Government transferred ownership of the newspaper back to
Ashok Kumar Jain (Sahu Shanti Prasad Jain's son, Ramkrishna Dalmia's grandson and the father of Samir
Jain and Vineet Jain). The Jains too often landed themselves in various money laundering scams and
Ashok Kumar Jain had to flee the country when the Enforcement Directorate pursued his case strongly in
1998 for alleged violations of illegal transfer of funds (to the tune of US$1.25 million) to an overseas
account in Switzerland.
The Times in the 21st century
In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL previously published two
Kannada newspapers, Vijay Karnataka and Usha Kiran, and an English daily, Vijay Times. Vijay
Karnataka was the leader in the Kannada newspaper segment then.
The paper launched a Chennai edition, 12 April 2008.It launched a Kolhapur edition, February 2013.
TOIFA Awards
Introduced in 2013 and awarded for the second time in
2016, "The Times of India Film Awards " or the "TOIFA"
is an award for the work in Film Industry decided by a global
public vote on the nomination categories.

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The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of
Commerce".later to be known as “The Times of India “.
The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of Commerce".
The issue is published twice a week. Dr. J.E. Brennan the first editor also Secretary of the Chamber of
Commerce. Rs 30/- is the annual subscription.
1846
The newspaper experiences proprietary changes and Dr. George Brit appointed editor.
1850
Shareholders decide to increase the share capital and the paper converted into a daily
1855
Telegraph Services opens up in India shortly afterwards, the paper signs an
agreement with Reuters for raising news coverage and lowering
subscritption rates. That old tie was renewed in 2006 with the pact between
TIMESNOW & Reuters
1861
Editor Robert Knight amalgamates The Bombay Times, Bombay Standard and Bombay Telegraph &
Courier to form 'The Times of India' and gives it a national character.
1880
The Times of India Weekly edition launched. The Times of India weekly edition launched, to meet the
need for a weekend paper. This later came to be known as the Illustrated Weekly of India in 1923.The
Times of India Weekly edition launched.
1890
Editor Henry Curwen buys TOI in partnership with Charles Kane.
1892
Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with
F.M. Coleman to form a joint stock company - Bennett, Colemen & Co. Ltd. (BCCL).
1902

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The paper moves in to its current office opposite CST. It started out at the Parsi Bazar and then moved on
to Churchgate where things got so bad that editor Bennett had to complete his editorial elsewhere after the
ceiling fan collapsed in his room.
1907
Editor Stanley Reed revolutionises news production by extending the deadline to midnight. Until then any
news that came in after 5pm was held over for the next day. TOI's first price war under editor Stanley
Reed: price cut from 4 annas to 1 anna; circulation rises 5 times.
1923
Evening News of India launched
1929
The Times Of India Illustrated Weekly renamed The Illustrated Weekly Of India
1930
The Column "Bombay 100 Years ago" published
1930
The Column "Bombay 100 Years ago" published First movie review published
1940
First time news items appeared on the front page
1946
For the first time the paper transfers to Indian ownership. Seth Ramakrishna Dalmia buys out Bennett,
Coleman & Co.Ltd. for Rs. 2 crores.
1948
Sahu Jain Group become the owners of the company. Shanti Prasad Jain is the first Chairman of the group.
1950
 Navbharat Times launched
 The TOI Crest changes from the lions to elephants
 Dharmayug, Hindi weekly pictorial magazine launched

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 Frank Moraes succeeded Ivor Jehu to become the first Indian editor (1950-57)R K Laxman’s
common man cartoon starts.
1952
 Filmfare- first film magazine in English launched
1959
 Femina- first women‟s magazine in English launched
1961
 The Economic Times launched
1962
 Maharashtra Times launched
1965
 Femina Miss India contest started.
1991
 BBC features Times of India among world's six great newspapers
1987
 Printing of The Times of India from Kandivili Press in Mumbai.
1988
 Times of India completes 150 years.
 BBC features Times of India among world's six great newspapers
1994
 Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a
globalising city is launched.
1996
 Times of India carry its first colour photograph. Times of India crosses 1 million mark in
circulation.
1999
 BCCL enters into music market with Times Music.
 Indiatimes.com launched
 BCCL enters music retailing business with Planet M and
radio broadcasting business with Radio Mirchi

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2000
 TOI crosses the 2 million mark in circulation.
2001
 TOI goes all color and storms Delhi by being "Number One"
2003
 President APJ Abdul Kalam visits TOI toinaugurate Times Foundation
2004
 Television business launched with the launch of a lifestyle and entertainment channel called
ZOOME Paper launchedTimescape- the Times Group Intranet launched. Launch of the jobs portal
Times Jobs http://www.timesjobs.com.
 TimesJobs.com pioneered the concept of job fairs in India, branded as
“Big Leap”.
2005
 MT – Largest read Marathi Newspaper in Mumbai – IRS survey
 TOI – Goes daily full colour
 Mumbai Mirror launched
 TimesMatri.com - Launched in August - re-launched as
 SimplyMarry.com in December 2006.
2006
 TIMES NOW – TV News Channel launched ET – first newspaper available on cell phone Mumbai
Mirror – Afternoon edition launched
 Offers Mumbai Mirror or Maharashtra Times as complimentary copy with TOI at a price of Rs.4/-
TOI – The only English language daily to feature among the top 10 with a readership of 131.4
lakhs- IRS Survey by Hansa ResearchTimes Group MD, Mr Vineet
 Jain awarded the scroll of honour for being the new age media guru - Hero Honda Indian TV
Academy AwardsTimescape the Times Group
 Intranet portal re-launched - now powered by SAP Netweaver
 BCCL goes live on SAP system
 MagicBricks.com – launched in October 2006 targets the Online Real Estate Space
 Smart Hire – launched April 2006, is witnessing stupendous growth with its focus on providing
organisations with end-to-end recruitment solutions.
 Ads2Book.com – The World‟s Only Global Ad Booking Engine - Relaunched in August 2006
 With intensive R&D, the Net-2-Print classifieds booking system Ads2Book.com was created and
imbued with AI (artificial intelligence) that assisted users through the entire process of Creating,
Booking & Paying for their Print Classified Ads, all from the comfort of their desktop.

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2007
 TOI – the Indian Corporate Elite‟s No. 1 newspaper - A CNielsen Report
 What‟s Hot- a new weekly magazine delivered free with TOI on every Friday
 Times Group bags 5 gold and 1 silver at the ABBY Awards
 TOI prints 2 city editions., one at 11pm and second 12.30 am
 BCCL wins SAP ACE 2007 Awards for Customer Excellence in the best media
sector implementation The Economic Times- Gujarati Edition launched
 Good Life World - launched April 2007is the future of Internet in India, the
concept of „Click & Brick‟ is just the right impetus the Online Industry needs,
as users are either to busy to log on to the net for their personal needs or are not
savvy enough and need help. The Good Life World Centre allows users to
access the services offered by Times Business Solutions‟ portals from the
Centre and make offline payments for online services, thus ensuring ease of
access and complete financial security.

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3.EDITIONS AND PUBLICATIONS
OF THE TIMES OF INDIA
The Times of India is published by the media group Bennett, Coleman & Co. Ltd. The company, along
with its other group of companies, known as The Times Group, also publishes Ahmedabad Mirror;
Bangalore Mirror; Bangalore Times, Delhi Times; The Economic Times; ET Panache (Mumbai, Delhi,
Bengaluru on Monday to Friday and as Times of India ET Panache in Pune and Chennai, Every Saturday)
Ei Samay, (a Bengali daily); the Maharashtra Times, (a Marathi- language daily broadsheet); Mumbai
Mirror; the Navbharat Times, (a Hindi-language daily broadsheet); and Pune Mirror.
The Times of India has its markets in major cities such as Mumbai, Ahmedabad, Allahabad, Aurangabad,
Bangalore, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati,
Hubli, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore,
Nagpur, Nashik, Panaji, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Trichy, Trivandrum, Varanasi,
Vijayawada and Visakhapatnam.

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4.INTRODUCTION TO CONSUMER
READERSHIP AND SALES &
PROMOTION STRATEGIES
Morning chai at 7’o clock along with a crisp copy of the day’s akhbaar is how a typical day in India
starts. The akhbaar, as a newspaper is locally called in Hindi, contains an item for everyone in the family,
be it the front page issues for grandpa, the business sectionfor dad, employment/education/entertainment
section for the son/daughter and of course the additional women’s section for the ladies of the family, a
newspaper has something for them all.
The rapid penetration of electronic media into everyone’s lives has left the printing industry in tatters all
over the world, but in India. While in the West, newspaper industry has seen an overall decline in sale
volume in the past few years, India’s on the other had has grown in size. In the latest survey, India is the
world’s largest consumer of newspapers, followed by China and Japan. And in the past four years, its
readership has further grown by 60%. Among the top sellers are the regional language newspapers which
have its readers among all genres of people in the country. The only English newspaper that comes in
the top 10 list is The Times of India. And TOI is the largest selling English news paper in the whole
world.
There can be a few reasons to this increasing trend opposed to the worlds. The very first reason is the
limited access to internet (or the electronic media) that the general public in India have as compared to
the developed nations. For people in rural and small cities, newspaper is the only way they get in touch
with what is happening all over the world. And because the literacy rates have gone up steadily and
people are looking for other business options too apart from agriculture, newspapers have become an
integral part of their lives.
One another reason is the cheap and easy availability of newspapers in India compared to the other
countries. One can buy a newspaper in less than 5 Rs and it is even delivered at your doorstep every
morning free of cost by the publishers. The concept of recycling newspapers has also helped the
publishers reduce their printing cost. In most of the households in India, daily newspapers gets stacked
day after day and is later sold by the month-end to the “raddiwalas” at a lesser cost (around Rs 5/Kg).
These recycle paper vendors then sell these old newspapers back to the publishing house. Sometimes the

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old backdated magazines are also sold in flea markets which have got their own satisfied readership who
could not have afforded the new ones.
And in the end the feel factor matters too. That smell of the newly printed ink and the way you can save
the newspaper cuttings just cannot be replaced with the e-news experience. And of course the paper boats
that you get to sail in the small puddles in the monsoon makes it even more priceless.
What's driving circulation of Indian Newspapers?
Newspaper circulation in India continues to grow despite its global counterparts in America and Europe
struggling for survival. The growth of the industry can be appraised by circulation and readership, with
readership being the more apposite basis as generally in India a copy of the newspaper is shared by an
entire family.
In 2016, the average cover prices for English newspaper saw a minimal increase in the range of 2 to 5%,
for Hindi newspapers the increase was in the range of 10 to 12% and for other regional language
newspapers was 14% to 18% depending on the market. The growth in circulation is
driven by the following factors :
Hyper-localization
Trends in traditional newspaper readership in India show greater inclination towards regional language
newspapers. In addition to growing literacy, there are other factors that have contributed to this growth.
First, the Indian economy is a rural economy with more than 65% of India’s population residing in the
rural areas. A paradigm shift is visible in the rural population over the past five decades as they become
one of the most influential consumer groups with increased income levels and changing tastes and
preferences.
Second, the coverage of local news by regional language newspapers has given circulation the much
need momentum as it provided the people in the rural areas a medium to express their grievances and
aspirations.
Third, localization led to multi-edition newspapers with publishers syndicating national content with
regional news and expanding their content diversity with supplements. The success of hyper-
localization is also attributed to readers’ predilection to read content in their first language.
Low pricing
The increase in cover price of an average Indian newspaper today has not kept pace with the multi-fold
inflation in the past two decades. At under Rs 1,000 for an average annual subscription, newspapers in
India are cheaper than in any other large newspaper market in the world. The difference between India
and other countries is the population density and labor cost in newspaper distribution. In India,

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newspapers are delivered door-to-door and at very low cost. As many as 500 newspapers are delivered
in an hour, while in the US given the suburban spread it would be just a fraction of that.
In India, newspapers are priced low or coupled with discounts or complimentary supplement/edition
thereby making price a non-issue for the reader and building a loyal readership base which advertisers
can target. This pricing model continues to pay rich dividends to the Indian newspaper industry.
Demographic Changes
Over the past few decades, India has experienced many demographical changes. Literacy level across
states has seen an upswing including literacy among women. This has primarily contributed to growth in
readership as more people are being initiated into the world of reading and writing. The fastest growth
in newspaper circulation was in states with strongest growth in literacy. India’s literacy rate stands at
74.0% with rural literacy rate at 68.9% and urban literacy rate at 84.9%.
Efficient distribution system
Another differentiator of Indian newspaper circulation is the effective and efficient distribution network.
India’s newspaper distribution chain is unique and multi-tiered; newspapers are sold through an extensive
network of agents and vendors.
Value to vendors
Vendors form the lowest part of distribution chain and are paid commission as a percentage of the cover
price by the newspaper companies. Newspaper companies regularly float promotional offers for vendors
and in some rare cases also pay cash incentives. Vendors also have additional sources of income example
pamphlets, which are manually inserted in the newspaper, are used by local advertisers as a mode of
advertising; however, rates vary based on language of the newspaper, locality and consumer
demographic. Similar to pamphlets, sometimes, stickers and small replica of a product are pasted on top
of the newspaper for advertisement.
Distribution chain operates with limited resources, the entire distribution in managed manually with no
use of technology and delivered on bicycles to readers at their door. The delivery charges are nominal.
Also, entire circulation is usually completed within three hours and with two holidays in an entire year.
Despite the huge scale of operations, the error rate is very low. Thus with minimum costs, use of
technology and investment, they achieve highest levels of customer satisfaction.

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5.MARKETING MIX
The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has
been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the
target". Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price,
promotion, and place. Marketing practice has been occurring for millennia, but marketing theory
emerged in the early twentieth century. The contemporary marketing mix, or the 4 Ps, which has become
the dominant framework for marketing management decisions, was first published in 1960.
4 Ps OF MARKETING MIX
Product refers to what the business offers for sale and may include products or services. Product decisions
include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees,
life cycles, investments and returns".
Price refers to decisions surrounding "list pricing, discount pricing, special offer pricing, credit payment or
credit terms". Price refers to the total cost to customer to acquire the product, and may involve both
monetary and psychological costs such as the time and effort expended in acquisition.
Place is defined as the "direct or indirect channels to market, geographical distribution, territorial
coverage, retail outlet, market location, catalogues, inventory, logistics and order fulfilment". Place refers
either to the physical location where a business carries out business or the distribution channels used to
reach markets. Place may refer to a retail outlet, but increasingly refers to virtual stores such as "a mail
order catalogue, a telephone call centre or a website".
Promotion refers to "the marketing communication used to make the offer known to potential customers
and persuade them to investigate it further." Promotion elements include "advertising, public relations,
direct selling and sales promotions.
A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix.
Here are some questions that will help you understand and define each of the four elements:
PRODUCT:
• What does the customer want from the product/service? What needs does it satisfy?
• What features does it have to meet these needs?
• How and where will the customer use it?
• How and where will the customer use it?

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• How is it differentiated versus your competitors?
PLACE:
• How is it differentiated versus your competitors?
• How can you access the right distribution channels?
PRICE:
• What is the value of the product or service to the buyer?
• Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a
small increase be indiscernible, and so gain you extra profit margin?
• How will your price compare with your competitors?
PROMOTION:
• Where and when can you get your marketing messages across to your target market?
• Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards?
By using direct marketing mailshots? Through PR? On the Internet?
• When is the best time to promote? Is there seasonality in the market? Are there any wider environmental
issues that suggest or dictate the timing of your market launch or subsequent promotions?
The Times of India has focused on its 4Ps very well specially the promotional mix.

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6.The promotional mix of
Times of India
Advertisement
• TOI previous advertisement emphasized functionality of newspaper .
• While now emotional platform where the newspaper is being projected as something that of chronicle
aspirations of Indians(ATL) – Eg.100 rupee advertisement, hockey advertisement, Go India ad etc .
Internet marketing
• Own their own web portals to advertise their products through banner ads.
Sales promotion
• TOI has come up at present with a subscription rate of 250 per year(price cut).
Personnel selling
• Door-to-door marketing making people join as 'founder members' of the chennai editon at subscribtion
rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers
who read Hindu .
Public Relation
• They have their own website and videos featured in television medias through which image in marketing
being maintained.
Viral marketing
•Through word of mouth the information about price cuts for 1 year subscription has spread out well.
Out of home promotion
•They have covered most of consumer touch points in the city starting from convenience shop, tea stalls,
cycle spare repairing shops – Billboards in buses, road dividers/medians.

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IMPORTANCE OF MARKETING MIX FOR THE TIMES OF INDIA
1. It helps in a clean mix creation.
Your marketing mix should have all the P’s compatible with each other. The price should be
compatible with the placement of the product. The product should be compatible with the
promotions. In general, all the P’s are intrinsically linked to each other.
2. It helps in new product development.
While designing an existing product, there are any number of ideas which can come up
for a related product that can be designed by the company. The pricing, place and promotions
might be different for such a product. Nonetheless, it can be classified as a new product and
hence while designing the marketing mix, the company can come up with good ideas for NPD as
well.
3. It helps to increase the product portfolio.
Whenever you want to increase the product depth or product line and length, you have to make
minor changes to the product. In essence, you are making minor changes in the marketing mix
itself. You are making changes to the product features, to its pricing and possible to its
promotions.
4. It is a guide to improve a business.
Physical evidence was an important P in the service marketing mix. If a restaurant or an interior
design business realises its importance, then naturally they can act on it and improve the physical
evidence of their business thereby bringing in more business.
5. It helps in differentiation.
When you analyses the marketing mix of Competitors, there are many different ways that you
can differentiate yourself from the competitor. The competitor might have poor promotions and
by analysing them, you can create better promotions of your own product.

23
7.SALES AND PROMOTION
STRATEGY OF THE TIMES OF
INDIA
Sales are the lifeblood of a business, without sales there would be no business in The first place; therefore
it is very important that if a business wants to succeed, it should Have a sales promotion strategy in mind.
The primary objective of a sales promotion is to Improve a company’s sales by predicting and modifying
your target customers Purchasing behavior and patterns. Sales promotion is very important as it not only
helps to boost sales but it also helps a Business to draw new customers while at the same time retaining
older ones. There are a Variety of sales promotional strategies that a business can use to increase their
sales, However it is important that we first understand what a sales promotion strategy actually is and
why it is so important.
A sales promotion strategy is an activity that is designed to help boost the sales of a Product or service.
This can be done through an advertising campaign, public relation Activities, a free sampling
campaign, a free gift campaign, a trading stamps campaign, Through demonstrations and exhibitions,
through prize giving competitions, through Temporary price cuts, and through door-to-door sales,
telemarketing, personal sales Letters, and emails.
TRADE SCHEMES
• Offered to channel members.
• Incentive to increase sales.
• Challenge for channel member: Balance reader interest while trying to increase sales to avail benefits of
the scheme.
• Discounts for purchase of larger volumes by vendor.
• Bonus of 50 paisa for each new account generation by vendor.
DISCOUNTS
• Mainly for institutional sales.
• Eg. Bulk sale at schools at discount rates.

24
READER SCHEMES
• Directed at final consumer/reader. Mainly to draw in new customers.
• Varies depending on location & demography.
• Could include trials, discounts, freebies, combo offers etc.
SUBSCRIPTION SALES
• Offer choice of publication for a certain amount of time at a lump sum discount price.
• Purpose- gaining new customers and making customer switch.
HOW DO TOI REACH THE POTENTIAL READERS?
TRADE
 Door delivered copies.
 News stand copies.
 Wholesalers.
 Agents & dealers.
 Signal sales.
BULK
 Corporate sponsorships.
SUBSCRIPTION
 Acquisition through attractive offers/gifts.
 Effective courier deliveries.
WHAT DO TOI DO TO SERVICE AND RETAIN THE READERS?
TRADE
 Incentives to our distribution partners.

25
 Visibility drive at selected outlets.
 A mechanism of feeder routes.
BULK
 Customized innovation.
 Handling the logistics and backend works for clients.
SUBSCRIPTION
 Lucrative discounts.
 Attractive gifts.
 Special incentives on combo offers.
 Assured delivery at doorsteps.

26
8.DISTRIBUTION CHANNEL OF TOI
The Times of India
Printing Press
Depots Agents
Vendors Vendors
Beat Boys Newspaper Stands Beat Boys Newspaper Stands
Readers
CHANNEL MEMBERS
Printing Press
It takes the content from the editorial team and prints using high capacity advanced press machines that
deliver the product in packaged condition
 After Printing, stacking is done before dispatching newspapers to depots.
 Labeling done to match stacks with destination.
 Usually stocks for depots situated the farthest are dispatched
earliest.
Depots
 The distribution centre receives the copies from the

27
transporter and stocks it for a short duration.
 Keep publications (newspaper + magazines) for various companies.
 Serviced by salespersons who are company employees.
 Unorganized – keep newspapers / magazines scattered on pavements or on steps of some malls etc.
Agents
 Employed where distribution is not organized
 Exclusive agents of TOI
 Work on commission, themselves act as salesmen
Vendors
 Like retailers. Link between depot and end consumer.
 Go to nearest depot everyday. Pick out publications they want.
 They sell via : door-to-door beat boys/single point newspaper stands.
Beat Boys
The delivery boys have demarcated regions/housing societies, which
they serve Hawkers are individuals who do not have established
customers and sell at road sides, bus stands etc. They make small
quantity purchases.
 Deliver required publications to proper destinations.
 Have route-wise list of addresses and their required newspaper/publications.
 3-4 beat boys cover an area via their routes.

28
Information Flow
New consumer/Existing consumer taking or terminating subscription
Inform their vendor(increase/decrease his order by one)
Vendor informs the distributor
Distributor informs the company
Some Issues Identified
Timely Delivery
 Important to deliver on time at each level.
 Dispatch first to depots that are farthest.
 Company might go against norms- For example, deliver first in areas of early risers.
 Unnatural events could effect on-time delivery.
 Most common reasons are traffic jams, monsoons, breakdowns etc.
 Ownership is transferred once paper leaves press.
 In case of delay, agitated vendors and stall owners might switch to substitutes to satisfy their
customers
Payment & Claim Delays
 Informal Credit terms between distributor & vendor.
 Chances of default are higher.
 Probability is higher towards month end when vendors are cash-strapped.
 Could translate into distributor defaulting on payment to TOI.
 Challenge for distributor to balance sales & credit based promotion
Return Policy
 TOI allows up to 2% returns with full refund of costs.
 In case it exceeds the limit, channel members bear the loss.
 Distributor also allows the same 2% returns for vendors.

29
 Issues arise when inventory increases above a certain level due to poor forecasting or unforeseen
reasons
Manual Loading system
 Automatic & manual packaging, both are used in industry.
 Delays – could cascade on to delays in loading, delivery.
 Human Errors – could lead to incorrect quantities or editions being packed.
 Onus to make up is on distributor, as error is detected usually after leaving printing premises.
 Distributor has to bear costs of transporting replenishments to aggrieved vendors.

30
9.THE SURVEY
RESEARCH METHODOLOGY
Research methodology is the systematic and theoretical analysis of the methods applied to a field of
study. It involves qualitative and quantitative techniques. It is a process used to collect information and
data for the purpose of making business decisions. I did a primary research with the help of a questionnaire
and circulated it to get certain information so as to analyse the reading behavior of the newspaper readers
and their perception towards The Times Of India and other competing newspaper brands.
RESEARCH OBJECTIVES
 To predict and explore the customer demands in terms of Price, Quality and Services for newspapers.
 To figure what are the most important factors in a newspaper that are most critical from the view
point of customers.
 To know whether the digital form of news has affected the traditional medium of news which is the
newspapers
RESEARCH DESIGN
DATA COLLECTION SURVEY THROUGH QUESTIONNAIRE,
TELECALLING AND DOOR TO DOOR
INTERVIEW.
TYPE OF DATA PRIMARY DATA
STATISTICAL CHARTS USED PIE CHARTS, COLUMN AND BAR
GRAHPS
RESEARCH INSTRUMENTS QUESTIONNAIRE
LIMITATIONS
 Sample size may not be completely representative of theuniverse.
 Completely relying on the data provided by the individuals through the questionnaire.
 A failure to use a random sampling technique significantly limits the ability to make broader
generalizations from the results.
 Lack of time to study the broader concept.
 Limited geographical reach.

31
Questionnaire: section 1
 The maximum number of respondents were from 18-25 years age group.
 The maximum number of respondents were male.

32
 Around 75% of the total respondents prefer digital news to newspaper.
 Within the responses for digital news viewers
- 41.57% are females and 58.43% are males
- 41.57 % are from 18-25 age group, 20.22% are from 26-35 age group,
25.84% are from 36-45 age group, 4.49% are from 46-55 age group,
2.24% are from above 55 age group and 5.61% are from below 18 age
group.
The age group 18-25 has the highest digital news preferences and as obvious the above 55 age
group has the lowest penetration in digital news.
 Within the respondents for the newspaper readership
- 26.66% are females and 73.33% are males
- 16.66% are from 18-25 age group, 13.33% are from 26-35 age
group,16.66% are from 36-45 age group, 20% are from 46-55 age
group, 30% are from above 55 age group and below 18 it is 3.33%
The age group of above 55 has the highest newspaper readership and below 18 age group has the
lowest penetration in newspaper readership. And in other age groups the newspaper readership is
uniform.

33
Questionnaire: section 2(from newspaper readers)
 Almost 83 % of the total newspaper readers prefer newspaper daily. So newspaper is almost a morning habit
for them.
 The weekly newspapers have low demand and the penetration of ‘Twice a week’ and ‘Once a fortnight’
must be very low and hence it is nil in my survey.
 The highest awareness is with The Times of India newspaper WHICH REFLECTS THE
EFFECTIVENESS OF SALES AND PROMOTIONAL STRATEGY OF THE TIMES OF
INDIA NEWSPAPER.
 And following The Times of India, The Hindu has the next highest awareness, which is also
considered as The Times of India’s one the closest competitors.
 The Statesman has the lowest awareness.

34
 Most of the respondents have repeated the purchase of Hindustan Times, more than The Times of
India.
 The repeat for The Times of India is also considerably high as compared to the other newspapers.
 The possible reasons for these actions of the readers will be explored in the upcoming part of the
questionnaire which will clarify what influences the purchase of the several newspapers.
 The readers have made The Times of India their most preferred newspaper brand.
 Next to The Times of India, The Hindu is the second highest preferred brand.

35
 The readers prefer the purchase of The Hindu because they believe that both the its Availability and
the its price are very convenient to them. But they also believe that The Hindu doesn’t publish
genuine news. Also that neither it has a good layout nor it is understandable.
 For The Times of India, all the qualities are almost in equilibrium. The readers believe that Times of
India is easily available, has a convenient price and also understandable. However there is no
response on account of the layout of The Times of India.
 Hindustan times has got the highest vote for it convenient pricing. But all the rest attributes are
considerably very low, especially the attributes ‘Understandable’ and ‘Good Layout’ have got very
low responses.
 Considering The Telegraph, it has got the least responses for having a ‘Good Layout’ but it
‘Availability’ and ‘Convenient Price’ have satisfied its readers.

36
 From the responses The Hindu is considered to have a very ‘Boring Layout’.
 The Times of India has also not impressed its readers much on account its layout and also the
readers believe that there is considerably higher number of advertisements in its newspaper.
 Like The Hindu, The Telegraph has also not impressed its readers with a desirable layout.
 The readers prefer buying newspaper mostly ‘Through vendor subscription’.

37
 These figures reflect that the readers are very particular about their choice of newspaper.
 They are very loyal to their respective preferred newspaper brands.
 The newspaper readers from my respondent list believe that digital news (television channels,
internet, online portals of various newspapers) has taken over the traditional means of news, i.e. ,
The Newspapers.

38
10.SWOT ANALYSIS
STRENGTHS
1. Widely available daily present across many regions with a
circulation average of over 3.5 million per day
2. Can leverage Parent Company’s presence in Television, Radio
etc. to reach out to a wider audience especially for a Sustained
Campaign on a particular issue for eg. Campaign against
corruption etc.
3. Easy Brand Recall useful in a competitive markets with
numerous dailies; high brand loyalty
4. Bombay Times, Delhi Times etc has a glamorous daily that is
useful for news about movies, glamour, fashion etc.
5. Weekly paper called Ascent is widely regarded as excellent
platform and also a must read for potential recruiters and job
seekers.
6. Has got a city-wise edition publication for major Indian cities
7. Campaigns like Teach India and other events/initiatives are
beneficial for the brand
WEAKNESSES
1. Some people have the perception that TOI publishing more
celebrity/entertainment news
2. Tough competition means limited scope for increasing market
share
OPPORTUNITIES
1. Has a limited presence in Southern India as compared to the
rest of India
2. Huge opportunity in Regional Languages space
3. Better usage and interaction with online and mobile mediums
THREATS
1.Increased competition from other dailies
2. On line news medium means reduced circulation

39
11.MAJOR LEARNINGS
 INDUCTION DAY
We received the knowledge of the company overview, about its prominent launches
and its star products like Radio Mirchi, Femina Magazine and The Times of India
newspaper. We got to know about the sales strategy of The Times of India and that
The Telegraph is the major competition for The Times of India in Kolkata region.
 DEPOT VISIT
I had a chance to have a conversation with one
of the vendors named Kausik Das who delivers
The Times of India, The Telegraph and E Samay
newspapers. I realized that The Times of India is
cheaper than The Telegraph. The various rates
for the subscription of The Times of India and
The Telegraph daily newspapers are:
The Times of India The Telegraph
6 months Rs.399 Rs.416
1 year Rs.720 Rs.812
I learned about the transportation and distribution system of The Times of India and
about the sales force management.
The distributers maintains a record consisting of the vendor names,
supply, return, cash, amount due, amount collection, etc.. Each
bundle consists of 90 newspapers. In big depots the vehicle comes
from the company whereas in small depots they have tie up with
general transportation unions where they rent on daily basis.
I learned about the following tools to increase the sales :
 Trade sales – make relations and give scheme
PRESS DISTRIBUTER
VENDORSSUB-VENDORS
TROLLY (TATA ACE, TATA 407, ETC)

40
 DSP sale/Subscription sale
 Trade push- Incentives, discounts, gifts, etc
 Sponsorships (bulk copies)
 Out of home sales- colleges, schools
There are some B2B tie ups of Times of India with
railway, airports, etc.. There is normally 30-35% but
there is a motto to earn profit. The payment takes
place on credit.
I learned about CRM, an application used by The Times of India. A lot of money is
spent on this application. It basically records the complaints like salesforce
complaints, address updating, etc.
In Kolkata region, the major competition of The Times of India is The Telegraph
which was explained to us basically in the following way :
The Telegraph The Times of India
 Appearance is more clear
 Not possible to allow their
customers to see magazines
 The Telegraph being a regional
newspaper contains editions of
primarily of the north-east region
 Simple version, it contains the
news, archives and links to
Facebook & Twitter
 Can be downloaded as pdf
 Appearance is not more clear
 The Times of India looks to have
more cluttered format (mess)
 Allows to see the magazine
 Edition of all cities can be viewed
on the website of TOI since it is a
national brand
 Gives away gifts, valuable
feedbacks to know the readers
requirements
 Cannot be downloaded as pdf, only
zoom is available
 RADIO MIRCHI VISIT
We learned about the various mechanism of a
radio station, their show managements, had
interaction with the RJs and learned a lot more.
 JADAVPUR UNIVERSITY VISIT
We assisted in sales and promotion of The Times
of India newspaper and had valuable interaction
with the students and realised their needs and
demands.

41
12.CONCLUSION
The newspaper is ultra-competitive today and the margins are incredibly low for many
communities. The ability to succeed depends on two things:
 the amount of circulation that you have
 the amount of advertisers that are willing to work with you.
These proven marketing ideas will help any newspaper create a stronger presence in
their community, build up revenues, and create a foundation for a sustainable future.
It all begins with the ability to provide useful content. Information comes from dozens
of sources today and people are flooded to a point of being overwhelmed. One can set
apart by digging deeper into critical stories, pulling out the fine details that matter
most to your readership, while focusing on local interests that keep people connected.
If the newspaper is a network for the community, these additional ideas can be
implemented.
Some recommendations:
1. Take Advantage of the Space
There is a lot of extra space for content and advertising that is undoubtedly
underutilized. If the delivery personnel are using bags, then there is a chance to offer a
guerrilla marketing campaign to others. Rack space, front page pull-offs, specific
inserts, and even sample add-ons can all be part of the sales pitch to maximize the
space.
2. Make the Website Interactive
Having a quality website that lets the community network and interact will help to
bring in additional advertising revenues. It also gives a place where the advertisers can
look at community trends to plan future content and marketing efforts. Some websites
are utilizing a subscription model, which may bring in some revenues, but most
newspapers will benefit more from the marketing value.
3. Review Local Artists
Make an effort to get to know local artists and writers and review their work.
Everyone loves to be in print and all of their family and friends will purchase papers
that their loved one appears within. You may also find that some of your review
quotes could be used for their own marketing efforts and that just adds to the level of
local influence that you’ll have.
4. Offer Commissioned Articles
Instead of selling blocks of advertising space, try selling full articles that are
commissioned so that you get content and the purchaser gets advertising. It’s like
having a guest column, but you get paid for the space instead of paying a columnist.
This can be extended to any field, including wedding stories, extended end of life
celebratory stories, or just a piece about a local artist who wants some additional
exposure.

42
5. Have a Daily Deal
Could Groupon for newspapers really work? You can’t offer deep discounts on
extended newspaper subscriptions, but there are other deals you could offer to your
community at a good discount. Fringe advertising space is a good place to start, or you
could offer someone the chance to be a columnist/reporter for a day, or maybe become
a staff photographer.
6. Run a Contest
The only thing better than seeing your own work in print is being able to win
something for free because of that work. Contests that involve writing and
photography are a natural fit for a newspaper. You can run monthly contests for cute
kids, great Christmas lighting, or the best essay about local politics. You might even
be able to have paid entries for better prizes or you could work with your advertisers
for products.
7. Go Digital First
Newspapers are struggling in this digital age because people want information now
instead of later. Being a digital first medium with your website and publish breaking
news as it happens. Get people to sign up for your RSS feeds to get local updates and
provide them for free. Use your actual print media to follow-up on breaking stories
with in-depth reporting. So often newspapers do this in reverse and that’s often why
newspapers fail.
8. Offer Direct Transactions For Merchandise
Are you struggling with revenues for your products? Thanks to digital credit card
processors like Square or even PayPal, you can offer direct transactions for
merchandise that people will want. With declining revenues, you’ve got to do
something different. Trade up by partnering with or even starting a secondary business
that coordinates with your current business, such as a thrift store that offers
consignments that are advertised in your classifieds.
9. Provide Local Search Options
Newspaper websites are often one of the first glimpses that someone outside of the
community has. It’s also a great place for local businesses to be found in an easier
way than using geo-targeted Google search SEO to be found. Coupons can be offered,
archived news stories can be found, and your local listings might just get ranked
highly in search engines too!
10. Develop a Calendar
Print calenders have been a staple of newspapers for years, but what about digital
calendars that are specifically tailored to individual needs? You have access to
community events, upcoming concerts, exclusive movie premieres, and a lot of other
cool stuff. Not only will this digital calendar presence help people plan, but with direct
transactions you’ll be able to offer fast access to events and get a commission on the
sale.
11. Use Social Media Differently
Instead of promoting yourself on social media, try promoting local businesses so you
can become a networking hub. This will also give you the chance to offer better ads to
local businesses because your posts can become individually targeted, show up in
local news feeds, and be noticed at a time when people are more sensitized to the
value your advertisers can provide.

43
12. Have a Good Mobile App
Let your customers make their own spec ads by having a useful mobile app that will
let them design their own ad based on your specifications. The app is another place
where advertising can be sold and it can be structured for news alerts or even your
local blogging network. You’ll save a lot of time, business owners will feel creative,
and you’ll have a new marketing source.
ACHIEVEMENTS
NAME ADDRESS MOB NO SUBSCRIPTION MODE OF
PAYMENT
MAHIMA
SWARNKAR
4/5 SINGHI
BAGHAN,M.G ROAD
KOL-07
7004652347 ET WEALTH DD
SUBHANGI
PODDAR
4/5 SINGHI
BAGHAN,M.G ROAD
KOL-07
ANISHA
KHANDELWAL
S37,BLOSSOMS
APRT.
NORTPURBANCHAL
ROAD
SARIKA MEHTA S37,BLOSSOMS
APRT.
NORTPURBANCHAL
ROAD
BAIBHAV
RAJPURIA
BD-53,RABINDRA
PALLY KOL-101
SAPTARSHI JHA BD-53,RABINDRA
PALLY KOL-101
PRABAL
SARAYAN
BD-53,RABINDRA
PALLY KOL-101
JAHNVI GUPTA 5C CARLE STREET
,OPP-MADDOX
KOL-26
SUCHETA DAS 5C CARLE STREET
,OPP-MADDOX
KOL-26
DISHA SARKAR 5C CARLE STREET
,OPP-MADDOX
KOL-26
SOUMADEEP
SAHA
26/1 NABIN
MUKHERJEE LANE
ABHA RUNGTA SC CARLE STREET
OPP-NADDOY

44
RIYA MURARKA SC CARLE STREET
OPP-NADDOY
SHRUTI
SINGHANIA
5C CARLE STREET
,OPP-MADDOX
KOL-26
AKWEY
SATNALIKA
5C CARLE STREET
,OPP-MADDOX
KOL-26
NISHTHA
GANDHI
5C CARLE STREET
,OPP-MADDOX
KOL-26
RICHA PANDEY 63 PARVAT GHOSH
LANE KOL-07
ASHISH GUHA BLOCK B1
PANCHAVATI
COMPLEX
SOURAV BASU 48/18A PUTIARY
PANCHANAN TOLA
ALISHA SINGH 63 PARVAT GHOSH
LANE KOL-07
MD SHADAB
ANSARI
1 SRI NATH BABU
LANE KOL-73
MD KHALID
KHAN
1A GRANT LANE
BOW BAJAR KOL-12
SANGITA SINGH 22 SIKDAR PARA
STREET KOL-007
RISHA KAUR 91/1 NAIREETA
APART. KOL-34
MD SHADAB
ANSARI
1 SRI NATH BABU
LANE KOL-73
RADHASHREE
AHIR
CB-64 SALT LAKE
KOL-64
ET WEALTH DD
ABHISHEK
KUMAR
17/34
ULTANDANGA
KOL-48
SOUMYA
CHAUHAN
2/68 UDYOGHI
CLUB
TOLLYGUNGE KOL-
40
ABHISHEK
KUMAR RAM
17/34
ULTANDANGA
KOL-48

45
VAISHNAVI RAJ 17/34
ULTANDANGA
KOL-48
EKTA PANDEY 54/A GRIDHARI
APRT. KOL-06
DHANAL PATEL 8 B.T ROAD
RATHTALA KOL-
056
HASMITA VERMA 202 CHITRANJAN
AVENUE KOL-07
PRAGATI SINHA 415 SINGHI BAGAN
SHYAM KUNJ
BUILDING KOL-07
DHEERAJ
PATWARI
215 ASHOK NAGAR
KOL-40
PUJA SONI 4/5 SINGHI
BAGHAN,M.G ROAD
KOL-07
ABHILASH KR
JHA
FE1 DREAMLAND
APRT. KOL-59
MADHUPARNA
SARKAR
2D GARGI PG
RAKHA
MUKHERJEE ROAD
KOL-25
PRINCE KUMAR PRAXIS BUSINESS
SCHOOL HOSTEL
7654349001 ET WEALTH CHEQUE
ANKITA
PRIYADARSHINI
PRAXIS BUSINESS
SCHOOL HOSTEL
ARNAB GHOSH HOWRAH 8017059596 ET WEALTH CHEQUE
AMRITA GHOSH DIAMOND
HARBOUR ROAD
ANKITA PAUL PRAXIS BUSINESS
SCHOOL HOSTEL
UPALPARNA DEY TOLLYGUNGE 8583841092 ET WEALTH CHEQUE
UPALPARNA DEY TOLLYGUNGE 8583841092 ET WEALTH CHEQUE
DEBASIS TOLLYGUNGE ETS CHEQUE
S.K
GHOSHDASTIDAR
BARISHA 9903922250 TOI CHEQUE
PRINCE KUMAR PRAXIS BUSINESS
SCHOOL HOSTEL
7654349001 ETS CHEQUE
ANKITA
PRIYADARSHINI
PRAXIS BUSINESS
SCHOOL HOSTEL
7978884520 ETS CHEQUE

46
PRINCE KUMAR
SUMMER INTERN AT BENETTE
COLEMAN CO. LTD. (KOLKATA)
PURSUING PGDM AT PRAXIS
BUSINESS SCHOOL, KOLKATA

Times of India History

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