This is one question we check with our prospects - do they ask them self these questions and decide on what they can look forward from hiring a professional PR firm!

1. Why must we engage a Public Relations agency now?
The PR Workshop
How is your reputation working (or) not working for you?
Where do you want to be seen or written about?
Have you thought of your public relation needs?
What is your perceived image now?
Where can PR take you over a period of time?
How is your company/organisation seen in your target
market/audience?
What is your current PR strategy? Do you have one in
place?
Do you think the right stories about your
company/brand/people is being told to your target
audience?
Are all your brand stories being told in the (unpaid)
media?
What is your ad spend? Have you thought of a way to get
better value for money through public relations?
If you engage a PR agency, what will be your expectations
from them?
What are the results you would want to see from a PR
initiative?