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Breaking the Mold - Aaron Blank
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Aaron Blank's session at MarketMix 2014
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Breaking the Mold - Aaron Blank
1.
The Fearey Group
| March 26, 2014 Breaking the Mold The New Rules of PR and Earned Media © The Fearey Group, 2014. All Rights Reserved.
2.
Family… © The
Fearey Group, 2014. All Rights Reserved.
3.
Team… © The Fearey
Group, 2014. All Rights Reserved.
4.
Owned | Earned
| Paid © The Fearey Group, 2014. All Rights Reserved. owned digital properties such as website, videos, mobile, apps, social presence, brand assets, etc. earned social media e.g. publisher, editorial, influencer outreach, word of mouth, social networks paid display, mobile display, paid search, pre roll, digital sponsorships, partnerships, affiliate, etc.
5.
The Press Release
in a New PR World © The Fearey Group, 2014. All Rights Reserved. Part of a Larger Earned Strategy New Elements: Video and Social SKll Provides Value: Important for RelaKonships Building SKll Expected by Media: Social SKll Changing The Press Release is Here to Stay
6.
© The Fearey
Group, 2014. All Rights Reserved. The Press Release of the Past
7.
© The Fearey
Group, 2014. All Rights Reserved. The Press Release Today: da Vinci Robot
8.
© The Fearey
Group, 2014. All Rights Reserved. 8 Goal: Build a new level of awareness for the Historic Flight FoundaKon and drive new traffic Encouraged local aviaKon enthusiasts to share their emoKonal & historical connecKon to the DC-‐3 12 winners and a handful of journalists took flights 35 publicaKons with nearly 9 million individual impressions
9.
© The Fearey
Group, 2014. All Rights Reserved. 9 Sports Star of the Year Awards Sea^le’s UlKmate Sports Fan Contest Grew Twi^er Following by 145% Increased Facebook “Likes” by 440% Hands-‐on Storytelling
10.
© The Fearey
Group, 2014. All Rights Reserved. 10 Social Media Experience: Brain Surgeon for a Day Blend of Earned and Owned Hands-‐on Storytelling
11.
© The Fearey
Group, 2014. All Rights Reserved. Aaron Blank, President and CEO 206.343.1543 ablank@feareygroup.com @AaronBlank
12.
© The Fearey
Group, 2014. All Rights Reserved. 12 Meet @DanaMLewis #hcsm founder & moderator (Sun @ 8pmCT) Chief Data Officer of #DIYPS Manager, Digital MarkeKng & Internal CommunicaKons, Swedish
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