by Tim Goggin (Morse Best) & Wayne Heller (Nordstrom)

1. THE NORDSTROM CUSTOMER
EXPERIENCE STORY
CONNECTING MARKETING & IT
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2. Mark Twain Steve Jobs Tim Goggin
Writer Visionary CEO Morse Best

3. Albert Einstein William Shakespeare Wayne Heller
Physics Playwright Sr. Director of Enterprise
Business Architecture

4. “Are we at an
IT conference?”

5. Big Bang Disruptions
Every Budget is an IT Budget
Rise of the CMO & CDO

6. It’s time for us
to lean in!

7. Sound familiar?
Parlez-nous de vos Ich brauche We need a new
priorités d'affaires eine Datenbank mobile payment
option

8. We want to work together…
Tell us about your I need a We need a new
business priorities database mobile payment
option

9. We’re going on the same journey
Marketing
Technology Business
Customer

10. “Are we asking the right,
BIG questions?”

11. “What does it mean to put
Customer Experience
at the center of everything
we do?”

12. Ask why before
how?
the

13. IDEA
Connecting the business to succeed faster…

14. “WE NEED A NEW
MARKETING
EMAIL SYSTEM”
A real world story

15. BUSINESS
ARCHITECTURE
New connective tissue

16. New approach to Tech:
Tech team of the future
Cultural Architecture
Innovation
Business Transformation
Agile Transformation
Continuous Delivery
Strategic Information
ENABLERS
Management & services CUSTOMER
BUSINESS &
MARKETING

17. working ON
IN
the business

18. Next steps
Have you had a
conversation with
Technology outlining your
business opportunities?

19. The three big things:
Question everything
Create a common language
Connect strategy business
technology

20. Ask Wayne
and Tim

21. THANK YOU
Tim Goggin
tim.goggin@morsebest.com
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