7. About Me
• Andy Boyer | @aboyer |
andy@relaborate.com
• Experience with
RealNetworks, Microsoft, Amazon, Imagekin
d, Movaya, GotVoice, Spring Creek
Group, Social3i
• Currently run a content marketing software
company called Relaborate
• Teach Entrepreneurial Marketing at the
University of Washington
@aboyer | @relaborate
8. Or…
• Andy Boyer | @aboyer | andy@relaborate.com
• Experience with
RealNetworks, Microsoft, Amazon, Imagekind,
Movaya, GotVoice, Spring Creek Group, Social3i
• Currently run a content marketing software
company called Relaborate
• Teach Entrepreneurial Marketing at the
University of Washington
@aboyer | @relaborate
9. Or even…
• Andy Boyer | @aboyer |
andy@relaborate.com
• Experience with
RealNetworks, Microsoft, Amazon, Image
kind, Movaya, GotVoice, Spring Creek
Group, Social3i
• Currently run a content marketing
software company called Relaborate
• Teach Entrepreneurial Marketing at the
University of Washington
@aboyer | @relaborate
10. But this isn’t a
presentation about Slides
@aboyer | @relaborate
46. Ask
Listen Plan
Distribute Write
@aboyer | @relaborate
47. RECAP
Stories can connect through the clutter
It is easy to watch and learn from other storytellers
All you need is a hero, a challenge and a resolution
Everyone in your company can be a source of
storytelling inspiration
@aboyer | @relaborate
The beginning of the story. What are the ideas that we need to get across in the first piece of this. • What’s the big idea?• Why should I care about the hero?• What’s the problem that MUST be resolved?
The beginning of the story. What are the ideas that we need to get across in the first piece of this. • What’s the big idea?• Why should I care about the hero?• What’s the problem that MUST be resolved?
Address the tests and challenges to this idea.Validate it with research, we fascinate with characters, and interesting anecdotes that bolster or challenge our ideas. Compel us to move forward to the problem that MUST be resolved.• What are the tests and challenges to this idea?• Why is this so compelling – and who/what validates this big, interesting or entertaining idea. How does the hero overcome these tests.• How does this move us forward to the problem that MUST be resolved.
Address the tests and challenges to this idea.Validate it with research, we fascinate with characters, and interesting anecdotes that bolster or challenge our ideas. Compel us to move forward to the problem that MUST be resolved.• What are the tests and challenges to this idea?• Why is this so compelling – and who/what validates this big, interesting or entertaining idea. How does the hero overcome these tests.• How does this move us forward to the problem that MUST be resolved.
Address the tests and challenges to this idea.Validate it with research, we fascinate with characters, and interesting anecdotes that bolster or challenge our ideas. Compel us to move forward to the problem that MUST be resolved.• What are the tests and challenges to this idea?• Why is this so compelling – and who/what validates this big, interesting or entertaining idea. How does the hero overcome these tests.• How does this move us forward to the problem that MUST be resolved.
This is the end – and will comprise 25% or less of the end. What is the FINAL test that absolutely makes our point – or how can we look back on the case we’ve made and show (not tell) how our hero has passed the tests and challenges so that they can claim victory.• What is the final test – the final validation that proves our point – or brings us to satisfyingconclusion of this story.• Where does our hero go from here?• Where does the audience go from here (bringing in our external and internal goals?
This is the end – and will comprise 25% or less of the end. What is the FINAL test that absolutely makes our point – or how can we look back on the case we’ve made and show (not tell) how our hero has passed the tests and challenges so that they can claim victory.• What is the final test – the final validation that proves our point – or brings us to satisfyingconclusion of this story.• Where does our hero go from here?• Where does the audience go from here (bringing in our external and internal goals?
