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Future of Retail 2019

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Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.

Download the report at https://www.psfk.com/future-of-retail-2019

Publié dans : Commerce de détail
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Future of Retail 2019

  1. 1. An Overview A DTC Playbook for Owning e Retail Life Cycle PSFK FUTURE OF RETAIL 2019
  2. 2. About This Report very year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. For PSFK’s Future of Retail 2019 report, we unpack the rise of the Direct-To- Consumer business and examine three key pillars that define the space, covering enterprise critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems. E Download the full report at: 
 psfk.com/future-of-retail-2019
  3. 3. PSFK OCCASION-BA MARKETINGDEBRIEF P L A YB O O K C X ENGAGING THE CONSCIOUS BRAND TOUCHPOINT CUSTOMER AT EVERY ABOUT PSFK: 
 RETAIL & CX INNOVATION Business Intelligence PSFK provides its members at brands and agencies: • Access to a trends report library with 150+ titles • On-Demand Research • Daily & Industry Newsletters • Monthly Webinars • Immersive Events & Training For more information: jeff.weiner@psfk.com Bespoke Services Our researchers also deliver: • Ideations Workshops
 • Immersion Safaris
 • Research & Strategy
 • Concepting & Consumer Journeys
 • Branded Thought Leadership
  4. 4. Key Pillars And Supporting Strategies Explained In The Report: Own e Infrastructure Automate Efficiencies Implement Multi-Tier Distribution Operate Responsively Own e Experience Offer Expertise At Every Stag Market A Memorable Experience Curate A Broader Lifes le Own e Relationship Power One-To-One Relationships Give Customers Ownership Deliver Meaning l Value
  5. 5. Keep Up With Their
 Quickly Evolving Desires Key Consumer Insights Identified From Our Research Serve As
 Lifestyle Partners Offer Choice And Flexibility To
 Meet Their In-Moment Needs Recognize Them And
 Offer Personalized Experience
  6. 6. Keep Up With Their 
 Quickly Evolving Desires Today, Consumers Expect Brands To… of consumers expect brands to implement change within 6 months. Shopper Attitudes 2019 Survey. PSFK & Suzy, 2018 expect a brand to be able to change in 1 month. 54% 29%
  7. 7. Offer Choice And Flexibility To Meet Their In-Moment Needs are more likely or much more likely to purchase from a brand with multiple delivery options.   Shopper Attitudes 2019 Survey. PSFK & Suzy, 2018 Today, Consumers Expect Brands To… 82%
  8. 8. Recognize Them And 
 Offer Personalized Experience are more likely or much more likely to purchase from a brand that offers personalized shopping experience.  Shopper Attitudes 2019 Survey. PSFK & Suzy, 2018 Today, Consumers Expect Brands To… 71%
  9. 9. Serve As 
 Lifestyle Partners are somewhat likely or very likely to visit a store that offers services (such as a pet store that offers grooming services). Shopper Attitudes 2019 Survey. PSFK & Suzy, 2018 Today, Consumers Expect Brands To… 84%
  10. 10. Key Takeaways 1. 2. 3. 4. 5. 6. Employ technology to power 
 human connection Focus on saving and elevating time Empower your customers to shop 
 on their own terms Sell your customers on aspiration 
 and relevant solutions Treat transaction and post-purchase 
 as loyalty plays Activate customer passions to 
 enhance the experience
  11. 11. Learn more about membership at: psfk.com/membership Become A Member To Get The Full Report! The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. The 60+ page report includes: • Key insights on the new consumer expectations for retail • 3 key pillars that define a direct-to-consumer approach • 9 driving strategies supported by 27 exemplary case studies • Initiatives that all brands and retailers can implement in order to own the entire retail life cycle • Full results from our proprietary consumer survey 

  12. 12. An Overview A DTC Playbook for Owning e Retail Life Cycle PSFK FUTURE OF RETAIL 2019

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