PSFK presents Future Of Health

1. PSFK presents FUTURE OF HEALTH prepared for a report Co n s u lti n g

2. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g Shared By The Many advances in technology are allowing for the provision of affordable, decentralized a change is also occurring that is seeing increased access to and sharing of healthcare for the masses and are lowering the barriers to entry in less developed health information. this is made possible by the proliferation of systems designed markets. to overcome infrastructure insufficiencies. these systems are enabling the broadcast of information and receipt of subsequent feedback in virtually any the analysis in PSFK’s Future of Health Report has yielded a number of insights, setting. From ‘town crier’ systems to ‘internet by text’, the collective knowledge the most evident of which is mobile technology as a catalyst for change. the found on the web is being made available to populations around the world who mobile phone and connected tablet computer are allowing for the distribution of previously lacked access. the connectivity that is enabling the sharing of health a broad range of medical and support services. this is especially important in information is also powering the growth of social networks focused on health countries with little or no healthcare infrastructure and areas in which there are and medical care. these networks are allowing professionals, health workers and few trained healthcare professionals. these technologies also allow trained individuals to connect and share knowledge quickly. professionals to perform quality control remotely. PSFK’s Future of Health Report details 15 trends that will impact health and amongst the many significant developments is a shift towards one-on-one, in- wellness around the world. Simple advances such as off-the-grid energy and the field diagnostics and monitoring. Services that were once only available at a introduction of gaming into healthcare service offerings sit alongside more doctor’s office or hospital are now available on-demand through low-tech, future-forward developments such as bio-medical printing. It is our hope that this affordable solutions. personal systems allow for ‘good enough’ diagnostics that report will inspire your thinking and lead to services, applications and would have been difficult, expensive and timely to attain previously. Using a basic technologies which will allow for more available, quality healthcare. phone with adapted software, a health worker can test for myriad symptoms - even cancer. this information can be relayed to a central medical care center where doctors and trained professionals can react to the data, provide prompt piers Fawkes diagnosis and suggest treatment options. the ability to capture this data and get Founder & president quick responses remotely means better healthcare, fewer trips to the hospital pSFK (which, for many means days away from home and family), and less time away from work. WWW.PSFK.COM 2

3. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g In the first half of the Future of pSFK invited the world’s leading GOALS Health Report, pSFK provides an advertising and design agencies to • provide a snapshot of the key trends ABOUT PSFK analysis of the trends impacting the react to the Future of Health driving change in personal health and healthcare pSFK is the go-to source for new ideas health of many. We explore this Report. By imagining solutions for • Inspire businesses to react with innovative and inspiration for creative business. the future from the perspective of healthcare in emerging countries. solutions to help vast numbers of people lead New York City based trends and innovation healthier lives company publishes a daily news site, organizations, patients, healthcare We asked UNICeF to identify their provides research and business consultancy, providers and communities. We also key challenges in the field and set PSFK PROCESS manages a network of experts and hosts highlight how technology and idea-generating events. pSFK aims to inspire these as a brief for the creative pSFK conducted a research cycle during readers, clients and guests to make things access to information play a vital companies. In the second half of which they searched for signs of change better—whether that’s better products, better role in the ways that people the report we feature the and spoke to opinion leaders about shifts services, better lives or a better world. in the health and wellness landscape. our understand, manage and receive responses. the solutions put forth researchers gathered several hundred pieces www.psfk.com care whether that’s at home, in by these innovators, are not meant of data that provided both literal and lateral hospitals and clinics or in doctors’ inspiration within the areas of personal health CONTACT FOR mORE to anticipate every challenge faced and healthcare. offices. the trends identified within in the field, but rather are meant to iNFORmATiON this document and the examples inspire new thinking in likeminds in at the end of the research period, pSFK’s piers Fawkes - project Lead team conducted pattern recognition to piers.fawkes@psfk.com used to bring them to life are companies, organizations, university identify trends, the strongest of which are inspired by innovation taking place researchers and governments. featured in this report, along with supporting Jeff Weiner - Business Development around the globe. examples and analysis. jeff.weiner@psfk.com For copies of this report visit: www.psfk.com/future-of-health WWW.PSFK.COM 3

4. prepared for PSFK presents FUTURE OF HEALTH TABLE OF CONTENTS Co n s u lti n g iNTROdUCTiON 2 CORE THEmES 5 CHALLENGES & imPLiCATiONS 6 KEy TRENdS 1. sms consultation 7 2. distance learning 15 3. temporary communities 23 4. handheld hospital 31 5. tracking matters 37 6. remote diagnostics 47 7. diy check up 55 8. picturing our health 63 9. wellness tracking 71 10. gaming for health 79 11. offline web 87 12. mobile distributed wealth 95 13. off the grid energy 103 14. hacking healthcare 111 15. bio-medical printing 119 CONCEPTS FOR HEALTH 127 ABOUT 207 WWW.PSFK.COM 4

5. prepared for PSFK presents FUTURE OF HEALTH CORE THEmES Co n s u lti n g each of the trends identified in this report falls within one of four core themes identified by the innovation team at UNICeF, and is defined by relationships between actors, aggregators, and interactions. the images below visualize how each trend is characterized by these relationships: COMMUNICATION FEEDBACK LOOP TOOLS Temporary Communities Personal Tracking Handheld Hospital Remote Diagnostics Gaming for Health DIY Check Up Offline Web Mobile Distributed Wealth Picturing Our Health GLOBAL NETWORKS Hacking Healthcare Bio-Medical Printing Distance Learning SMS Consultation Energy Off the Grid Tracking Matters HEALTH LAYMAN/PATIENT COMMUNITY SOCIAL “THE CLOUD” (REMOTE TO INFO AND/OR PROFESSIONAL NETWORK DIGITAL DATABASE) LOOP ACTORS AGGREGATORS INTERACTIONS WWW.PSFK.COM 5

6. PSFK presents CHALLENGES & prepared for FUTURE OF HEALTH imPLiCATiONS Co n s u lti n g How will the trends identified in this report impact health for the many? the Innovation team at UNICeF identified ten critical challenges their local teams face in the field, and in the table below we describe how change reported in this document is helping to overcome them. CHallenge: laCK oF aCCeSS to Relevant and aCtIonable CHallenge: dIFFICulty In exeCutIng dIStanCe tRaInIng InFoRmatIon Access By Anyone Remote guidance information and health services are now more easily utilized by people without access treatment of patients by non-experts can now be augmented with professional doctor to an internet connection or costly hardware. guidance in emergency situations. CHallenge: lImIted abIlIty to ContaCt PHySICIanS and HealtH CHallenge: lImIted avaIlabIlIty oF doSage InFoRmatIon FoR woRKeRS wHen neCeSSaRy CeRtaIn age gRouPS Anywhere Diagnosis Virtual Medical Records temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of patients can carry their personal medical record easily, allowing access to medical people who get too sick to travel to hospitals. history at any hospital or health clinic. CHallenge: laCK oF ConneCtIon/CommunICatIon between CHallenge: dIFFICulty wItH IdentIFICatIon oF CommunIty HealtH CommunIty HealtH woRKeRS woRKeRS Community information officers Phone As iD messengers have influential roles within their immediate communities, serving as a financial services are addressing security and identity concerns on mobile devices, contact point and service provider. making it possible for health services to use the mobile number as a means of id. CHallenge: ImPoRtant need to ContInue buIldIng tRuSt and CHallenge: lImIted metHodS FoR SCHedulIng vISItS and CHeCK-uP ReSPeCt wItHIn CommunItIeS RemIndeRS FoR PatIentS Empower local leaders Frequent Check-ups, Early Detection helping citizens create their own message boards around relevant topics can provide a mobile devices can be used to monitor healthy patients and larger populations, forum for discussing local issues. therefore reducing the amount of visits for patients. CHallenge: IdentIFyIng needS In dIFFeRent PaRtS oF tHe woRld CHallenge: dIFFICultIeS In RegISteRIng new bIRtHS and adaPtIng tHe uSe oF PRogRamS/teCHnologIeS aCCoRdIngly shared insights targeted updates crowdsourcing data can allow multiple groups of people (universities, medical triggered events, such as purchasing habits of new parents, can send out alerts to institutions, etc.) to analyze it and react to findings or changes. appropriate personnel. WWW.PSFK.COM 6

8. prepared for PSFK presents FUTURE OF HEALTH SmS CONSULTATiON Co n s u lti n g SummaRy Increased access to mobile phones with even basic capabilities has led to the development of SMS services that connect users, allowing for the exchange of vital information and expert opinions in near real-time. this simple format provides a trusted resource for asking time-sensitive questions, while providing an anonymous forum for gaining insights on potentially sensitive subjects. ImPlICatIonS • trusted and Reliable sERViCE MonitoRs thE hEAlth stAtus oF hEAlthCARE PRoFEssionAls CollABoRAtE soCiAl nEtWoRking FRoM Any PhonE SMS systems can build trust and CoMMunitiEs thRough tExt encourage repeat usage by providing timely responses to questions and submissions. • bite-Size Info Concise information is easy to remember and spread, while also serving as efficient use of user time and battery on mobile devices. • low tech SMS negates the need for more advanced smartphones and cellular infrastructure in developing countries. • maintains Privacy Services can provide users with the option to maintain anonymity and privacy when EntiRE WoRlD As DisPlAy tExting tEEns gEt REliABlE hEAlth instAnt tWo-WAy gRouP MEssAging in-APP PuRChAsing FoR AugMEntED iDEntiFying FAkE MEDiCinEs ViA MoBilE EDuCAtion REAlity ContEnt PhonE asking sensitive information. The widespread use of mobile phones now connects “The questions asked are really very simple, the world like never before. How can new services but the answers are very vital things for leverage this unprecedented access to deliver people to know. SMS allows of-the-moment relevant information in a timely manner to those who type questions and answers.” need it? Katie Malbon, M.D. SMS Healthcare Expert Mount Sinai Adolescent Health Center WWW.PSFK.COM 8

9. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SERviCE mONiTORS THE HEALTH STATUS OF COmmUNiTiES SmS ChildCount+ is a mobile health platform developed by the Millennium Villages project aimed at empowering communities to improve child survival and maternal health. Built on top of the open source platform rapidSMS, the CONSULTATiON service uses SMS text messages to facilitate and coordinate the activities of community based healthcare providers, allowing them to register patients and report their health status to a central web dashboard that provides a real- time view of the health of a community. http://www.childcount.org WWW.PSFK.COM 9

10. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g HEALTHCARE PROFESSiONALS COLLABORATE THROUGH TExT SmS San Francisco-based truth on Call has gathered a panel of physicians to answer questions through text messages. Geared towards a professional audience of media, government, pharmaceutical executives, and doctors, the CONSULTATiON service encourages critical communication between healthcare providers during situations that warrant collaboration. http://www.truthoncall.com WWW.PSFK.COM 10

11. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SOCiAL NETwORKiNG FROm ANy PHONE Finnish company Sibesonke, a spin-off from Nokia Siemens Networks, has SmS built a social networking service that is available on even the simplest phones. It gives people access to chat, classifieds and other information. the service works using SMS and the USSD text-based browsing protocol, both of which CONSULTATiON are part of the GSM technical standard, meaning there is no need to upgrade a phone or establish an Internet data connection. http://www.sibesonke.com WWW.PSFK.COM 11

12. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TExTiNG TEENS GET RELiABLE HEALTH EdUCATiON SmS Mount Sinai adolescent Health Center has partnered with a mobile marketing company to develop the ‘text in the City’ program to encourage a closer relationship with its clinic population. this initiative provides a free and CONSULTATiON reliable health education platform for teenagers through their primary means of communication, texting. the service offers a questions and answer function, birth control reminders and weekly “healthbytes.” http://textinthecity.posterous.com WWW.PSFK.COM 12

13. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNSTANT TwO-wAy GROUP mESSAGiNG FrontlineSMS is a free, open source software that enables instantaneous SmS two-way communication on a large scale by turning a computer and a mobile phone or modem into a group messaging hub in any location that has a mobile signal. With the platform, users can send messages to wide groups CONSULTATiON of people and collect responses to questions or surveys via SMS, as well as manage contacts and export data to spreadsheets. http://www.frontlinesms.com WWW.PSFK.COM 13

14. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g idENTiFyiNG FAKE mEdiCiNES viA mOBiLE PHONE SmS the mpedigree system is attempting to establish an electronic library of medicine being distributed in developing countries. By creating a large resource of drug classifications that label drugs as illegitimate or genuine and CONSULTATiON making it available on a basic mobile platform, users from anywhere can be assured that they are purchasing or using safe medicine. http://mpedigree.net WWW.PSFK.COM 14

16. prepared for PSFK presents FUTURE OF HEALTH diSTANCE LEARNiNG Co n s u lti n g suMMARy the development of faster mobile networks and improved device technology is allowing for an unprecedented level of quality content to be streamed to and viewed on consumer handheld devices. this is enabling access to the web’s entire library of video tutorials and how-to programs, and can lead to the creation of virtual classrooms that can happen anywhere. this will evolve to include live person-to-person video chats on mobile phones, allowing for a level of real-time interactivity that will bring new opportunities mOBiLE vidEO ASSiSTS HOmE viSiTS ConnECting DistAnt hosPitAls to mOBiLE APP HELPS dOCTORS ExPLAiN to how and where people learn. iMPRoVE tREAtMEnt CONdiTiONS ImPlICatIonS • anywhere, anytime Classroom Citizens can learn proper care techniques in home, rather than travel outside, for up- to-date medical information • Reusable learnings Multiple people can receive training and learning from one information source. • Remote guidance treatment can be augmented with guidance from a highly trained medical professional in emergency situations. • Improved training training can be made faster, cheaper and WEB ViDEo tutoRiAls lEARn AnytiME on youtuBE VisuAl sElF-hElP gRouPs more efficient by using virtual classrooms to teach courses remotely. “Mobile devices make the jobs of remote Numerous attempts are being made to change the health workers easier. And when these end traditional top-down model of education. How can users have their needs addressed, they don’t new developments in internet and communications require much training and then they suggest technology, increase the reach of these new teaching more types of services that could help them.” methods and make them readily accessible to all populations? Merrick Schaefer Remote Communications Expert Project Mwana WWW.PSFK.COM 16

17. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE vidEO ASSiSTS HOmE viSiTS two projects are leveraging the power of mobile video to supplement work diSTANCE in the homes of developing countries. First Days is a project by the Berkeley Institute of Design that gives healthcare workers in India short videos related to maternal health to show to their clients and help guide consultation. In LEARNiNG tanzania, healthcare volunteers are being aided with mobile video tutorials during home visits by a collaboration of D-tree International and BraC tanzania. http://bid.berkeley.edu http://www.d-tree.org http://www.brac.net WWW.PSFK.COM 17

18. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g CONNECTiNG diSTANT HOSPiTALS TO imPROvE TREATmENT diSTANCE In late 2009, hospitals in Sierra Leone launched a satellite link-up to connect doctors in the country to doctors in India where there is better equipment for data analysis. this facilitates real-time consultations between doctors in the LEARNiNG field and specialists in hospitals. WWW.PSFK.COM 18

19. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE APP HELPS dOCTORS ExPLAiN CONdiTiONS diSTANCE the Blausen Human atlas is an app for the iphone and ipad that contains a library of 150 interactive 3D animations, 1200 images and over 1,500 medical terms to help explain human anatomy, common medical conditions and LEARNiNG treatments. the app was designed to improve communication between doctors and patients by providing a visual method for understanding complicated diagnoses and procedures. Human atlas can also be a useful tool which can be shown to patients to help explain conditions out in the field. http://blausen.com/iphone WWW.PSFK.COM 19

20. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB vidEO TUTORiALS altus Learning Systems recently launched vSearch Mobile, a cloud-based diSTANCE service that allows users to search and access audio and video content from internet connected devices including the ipad, iphone, BlackBerry and android handsets. the service enables an organization to create a LEARNiNG repository of searchable cloud-based content, delivering knowledge to large, geographically-dispersed audiences. http://www.altuscorp.com WWW.PSFK.COM 20

21. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LEARN ANyTHiNG ANyTimE ON yOUTUBE the Khan academy is a non-profit dedicated to the idea of democratizing diSTANCE education by making quality tools available to everyone in the world. to that end, the organization has created over 1400 videos accessible on Youtube that cover a breadth of topics from basic arithmetic and science to more LEARNiNG complex subjects such as business finance and medicine. over 70,000 students visit the site every month and 35,000 videos are watched every day. other organizations have also begun distributing copies of Khan’s videos on offline servers to rural areas in asia, Latin america and africa. http://www.khanacademy.org WWW.PSFK.COM 21

22. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g viRTUAL SELF-HELP GROUPS patientsLikeMe is a collective website that allows people with life- diSTANCE changing conditions to connect with one another. It provides a platform that helps people who have certain diseases to share their experiences and teach coping strategies to those who have been recently diagnosed. LEARNiNG By taking away geographic boundaries, users can learn first hand about how to deal with sicknesses that those in their immediate vicinity might not have experience with. http://www.patientslikeme.com WWW.PSFK.COM 22

24. PSFK presents TEmPORARy prepared for FUTURE OF HEALTH COmmUNiTiES Co n s u lti n g suMMARy Better networking tools are enabling people to assemble quickly around one or more shared connections such as location, interest or affiliation. these gatherings can occur anywhere and are often centered around accomplishing a common goal. these systems create hyper-relevant networks that communicate ideas and distribute information across groups. iMPliCAtions • Faster Formation sERViCE kEEPs PEoPlE ConnECtED in A MoBilE PhonE nEighBoRhooD MEssAgE instAnt hyPERloCAl shARing Groups of people can be quickly brought CRisis BoARD together for training, vaccination and emergency relief. • decentralized broadcast Citizens can gain information without having to go through potentially unreliable information channels. • task-Based Messaging local teams can quickly distribute tasks among geographically diverse people. • Relevant Messaging allowing users to create their own message boards around relevant topics can provide a forum for community issues. WEB PlAtFoRM PRoViDEs A WAy FoR ViRtuAl AssistAnt tuRns ChECk-ins into ChAt tool AlloWs gRouP ConVERsAtion PEoPlE to oRgAnizE sPontAnEously MEEtuPs oVER tExt MEssAging “Imagine hundreds of rescue workers, NGOs We’ve seen what groups of dedicated individuals and doctors as in Haiti, all passing around can accomplish when they’ve formed traditional data. That gives unparalleled up-to-date communities around common goals. Can the addition information of where people are, plus details of mobile technology increase their efficiency and such as movement patterns. It could help relevancy? faster relief, epidemic prevention and more.” Ulrik Hogrebe Communications Design Expert ASHA Project WWW.PSFK.COM 24

25. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SERviCE KEEPS PEOPLE CONNECTEd iN A CRiSiS TEmPORARy InSteDD has developed GeoChat, a service for coordinating the efforts of different relief organizations on the ground to help ensure an organized, rapid response following a crisis. the platform is a flexible open source group COmmUNiTiES communications technology that lets team members interact to maintain shared geospatial awareness of who is doing what where -- over any device, on any platform, over any network, using SMS, email or web browser. http://instedd.org/geochat WWW.PSFK.COM 25

26. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE PHONE NEiGHBORHOOd mESSAGE BOARd MoBilE PhonE nEighBoRhooD MEssAgE BoARD TEmPORARy BlockChalk is an application for the iphone that allows people to leave behind virtual messages and see what other people are saying in the immediate vicinity. It acts as a localized digital bulletin-board where users in its proximity COmmUNiTiES can ask or answer questions and share useful information about the neighborhood. http://blockchalk.com WWW.PSFK.COM 26

27. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNSTANT HyPERLOCAL SHARiNG Nokia Instant Community is a technology in development that can create TEmPORARy communities on mobile devices within close range of each other. Without the need for an internet connection, it relies on an ad-hoc wifi to establish and exchange information with others. through the service, users can instant COmmUNiTiES message with people nearby, as well as share pictures, songs, contact info and other types of content. http://www.research.nokia.com WWW.PSFK.COM 27

28. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB PLATFORm PROvidES A wAy FOR PEOPLE TO ORGANizE SPONTANEOUSLy TEmPORARy Meetup is a web-based platform that provides social groups the ability to announce, organize and meet in the real world. their “everywhere” service helps followers of companies and organizations to know about each other so COmmUNiTiES that they can communicate and even meet up. http://www.meetup.com/everywhere WWW.PSFK.COM 28

29. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g viRTUAL ASSiSTANT TURNS CHECK-iNS iNTO mEETUPS TEmPORARy MeetGatsby uses location-based data from Foursquare to match nearby strangers who may be interested in meeting. Users participate by linking their Foursquare account to the Gatsby service, identifying interests that they may COmmUNiTiES share with others. Upon check-in, Gatsby sends a text to notify users when a match is nearby, allowing for a text conversation to be held instantly. http://meetgatsby.com WWW.PSFK.COM 29

30. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g CHAT TOOL ALLOwS GROUP CONvERSATiON OvER TExT mESSAGiNG TEmPORARy US-based onebluebrick has created Fast Society, a tool that lets users create a message board-like forum just with text messaging. When a user sends out a text through the service, it creates a group chat that lets multiple people COmmUNiTiES read and respond to the thread through text messaging. Users start an event with a text, then when it’s over can review the event on its own web page. the service also allows groups to easily coordinate conference calls. this allows easy, short communications among groups without the need for an internet connection. http://www.fastsociety.com WWW.PSFK.COM 30

32. prepared for PSFK presents FUTURE OF HEALTH HANdHELd HOSPiTAL Co n s u lti n g suMMARy Mobile applications, peripherals and add- ons are becoming sophisticated enough to perform tasks comparable to their hospital equivalents, at price points that are more accessible for members of emerging economies. although they often offer only basic functionality, these devices approximate vital diagnosis protocols closely enough to provide people in remote areas with immediate diagnosis. iMPliCAtions loW-Cost MoBilE PhonE EyE tEst lEns-lEss DigitAl MiCRosCoPE Plugs into PoRtABlE MiCRosCoPE DEliVERs • Provide good enough analysis MoBilE PhonEs stREAMing ViDEo to MoBilE DEViCEs patients in remote areas can receive basic diagnosis without having to travel to health clinics. • mobile Phone as tool Services can be built that augment the capabilities of basic phones enabling them to provide mobile care. • anywhere diagnosis temporary, ad-hoc hospitals can be set up for doctors to monitor larger groups of people who don’t have easy access to medical facilities. • Frequent Check-ups, early detection Mobile devices can be used to monitor healthy patients and larger populations oFF-thE-shElF DigitAl CAMERA sEEs Plug-in tEChnology FoR MoBilE PhonEs hAnDhElD DEViCE FoR CAPtuRing identifying and preventing pandemics by CAnCER in REAl tiME DiAgnosEs PnEuMoniA BioMEtRiCs in thE FiElD treating people before disease spreads. The notion of ‘good enough’ technology has proven “What people don’t realize is how much we to be successful when applied to the basic needs can already do using existing technologies and of consumers in the marketplace. What if this same mobile devices. The challenge is making these idea was established in the healthcare industry? technologies understandable, usable and relevant in people’s lives.” Richard Fine Health Product Innovator Help Remedies WWW.PSFK.COM 32

33. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LOw-COST mOBiLE PHONE EyE TEST the Near-eye tool for refractive assessment (Netra) project from the MIt HANdHELd Media Lab provides eyesight tests by utilizing the screen of a smartphone to display images while the Netra sensors measure the optical distortion across different regions of the eye. this method eliminates the need for more HOSPiTAL expensive components found in traditional optical sensors. http://web.media.mit.edu/~pamplona/NETRA WWW.PSFK.COM 33

34. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g Lens-Less DigitaL Microscope pLugs into MobiLe phones HANdHELd UCLa’s ozcan research Group has developed a small digital microscope that can plug into a cell phone through a USB cable and perform basic medical diagnostics. this inexpensive, lightweight microscope doesn’t use a lens, but HOSPiTAL instead incorporates a light-emitting diode to illuminate the sample along with a light-sensing chip to capture images from slides. an algorithm is able to analyze data from the images, determining patient blood counts and identifying if any diseased cells or bacteria are present. this helps ensure quicker access to medication and treatment. http://innovate.ee.ucla.edu WWW.PSFK.COM 34

35. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PORTABLE miCROSCOPE dELivERS STREAmiNG vidEO TO mOBiLE dEviCES HANdHELd Japanese firm Scalar Corp has developed a powerful microscope called the airMicro model a1 that can transmit video to the ipad or iphone over wireless LaN. the microscope is equipped with a 50x lens for precise imaging, HOSPiTAL enabling users to examine skin textures and blemishes on one or more mobile devices using a proprietary mobile application. http://www.scalar.co.jp/english WWW.PSFK.COM 35

36. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g OFF-THE-SHELF diGiTAL CAmERA SEES CANCER iN REAL TimE HANdHELd Using a $400 olympus digital camera, biomedical researchers at rice University and the University of texas are able to distinguish between healthy and cancerous cells with the addition of a small bundle of fiber-optic cable. HOSPiTAL the tip of the cable is placed against the inside of a patient’s cheek, which has been treated with a common fluorescent dye that causes cell nuclei to glow for better imaging. the pictures captured can then be examined on the camera’s LCD screen to detect if abnormal cells are present. In the future, software upgrades could be developed to perform this analysis automatically. http://www.rice.edu WWW.PSFK.COM 36

37. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PLUG-iN TECHNOLOGy FOR mOBiLE PHONES diAGNOSES PNEUmONiA HANdHELd researchers at the University of Melbourne in australia are adapting cell phones to help health workers quickly diagnose pneumonia. the team has developed a low-cost oximeter, a device that measures the oxygen HOSPiTAL content in red blood cells by tracking the absorption of red and infrared light waves as they pass through a patient’s fingertip. this can be plugged into a smartphone with special diagnostic software to analyze readings obtained from the sensor and determine a patient’s health. the next step is expanding the prototype to work with simpler cell phones. http://www.ni.unimelb.edu.au WWW.PSFK.COM 37

38. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g HANdHELd dEviCE FOR CAPTURiNG BiOmETRiCS iN THE FiELd HANdHELd the HIIDe is a portable biometric tool developed by the US army that can capture people’s iris, finger, and facial profiles in field environments. With 65,000 currently in use in Iraq and afghanistan, the device integrates with HOSPiTAL worldwide databases housing biometric data, facilitating the quick care and treatment of patients living in remote areas. http://biometricesc.mi.army.mil/Software WWW.PSFK.COM 38

40. prepared for PSFK presents FUTURE OF HEALTH TRACKiNG mATTERS Co n s u lti n g suMMARy the availability of low cost sensors and other digital technologies to collect and broadcast data is enabling virtually any object—from people to packages—to be tracked and monitored. existing mobile and web-based platforms can offer almost real-time access to information that can provide both positional and conditional insights, resulting in greater accountability and understanding. iMPliCAtions • Position and Condition sEnsoRs PRoViDE CoMPlEtE MonitoRing RFiD to tRACk PAtiEnts AnD RECoRDs in using sMEll to DEtECt sPoilAgE Medicine and vital supplies can be tracked oF MEDiCAl DEliVERiEs hosPitAls more accurately and easily to ensure they arrive untampered and in good condition. • targeted updates triggered events can send out alerts to appropriate personnel. • automated Inventory Inventory survey times can be shortened by requesting objects to check-into systems. • Continuous monitoring patients with chronic diseases can be monitored more easily and receive ongoing care. • Increased accountability personnel can be monitored to ensure sMARt lABEls hElP PAtiEnts tAkE Pills using RFiD FoR ACCountABility in GPS ENABLEd TRACKiNG OF CiTy RESOURCES attendance and delivery of services. EDuCAtionAl institutions “Integration of new technology (GPS, web “Whether you’re a healthcare provider, drug mapping) and the tried and true paper maps company or device maker, most of your and mobile phones ensure successful health interactions with patients are short and mapping.” mysterious. There’s a brief interaction and very limited opportunity for follow up. Everyone is Joshua Goldstein looking for ways to deepen that relationship.” Community Mapping Expert Map Kiberia Project Richard Fine Health Product Innovator Help Remedies WWW.PSFK.COM 40

41. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SENSORS PROvidE COmPLETE mONiTORiNG OF mEdiCAL dELivERiES TRACKiNG Senseaware is a Fedex-powered service that uses comprehensive sensor technology for web-based monitoring of packages. packages equipped with Senseaware deliver real-time information about location, temperature and mATTERS lighting, and other environmental cues, helping ensure that critical medical supplies and other sensitive materials are received in the proper condition. http://www.senseaware.com WWW.PSFK.COM 41

42. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g RFid TO TRACK PATiENTS ANd RECORdS iN HOSPiTALS TRACKiNG China-based Daily rFID’s single-use tracking kit is designed to be used for hospital patient management tasks such as patient monitoring, medication records, and tracing of newborn babies in hospital settings. the rFID- mATTERS enabled, wristband-based kit gives physicians and medical staff an easy way to immediately identify a patient and their medical record with a wifi-enabled pDa hand-held reader, while simultaneously updating the system with current information. http://www.rfid-in-china.com WWW.PSFK.COM 42

43. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g USiNG SmELL TO dETECT SPOiLAGE Ge is developing sensors that combine rFID tracking with an acute gas TRACKiNG sensing capability, which can detect the presence of distinct chemical compounds in the air. When attached to food products, these sensors periodically check for spoilage, alerting consumers either through an mATTERS intelligent label or by wireless notification. http://ge.geglobalresearch.com WWW.PSFK.COM 43

44. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g SmART LABELS HELP PATiENTS TAKE PiLLS patients that opt into the eMedonline system are given a cellphone equipped TRACKiNG with an rFID reader and pill bottles with rFID labels. a mobile application that runs on the phone schedules their medication and alerts patients at appropriate times, explaining what they should take and what it is for, while mATTERS providing a walkthrough succession of steps for more elderly users. http://www.emedonline.com WWW.PSFK.COM 44

45. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g USiNG RFid FOR ACCOUNTABiLiTy iN EdUCATiONAL iNSTiTUTiONS TRACKiNG Northern arizona University is working to implement a system for using rFID proximity card readers to automatically take attendance in its classes, with an aim to increase attendance and student performance. the system calls mATTERS for embedding rFID into the personal cards of each student in an effort to monitor their whereabouts on campus. http://home.nau.edu WWW.PSFK.COM 45

46. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g GPS ENABLEd TRACKiNG OF CiTy RESOURCES trash track is a project by the SeNSeable City Lab at MIt that aims to help TRACKiNG residents see the path of trash after it leaves their homes. By placing rFID tags on trash and following its path with both cellular triangulation and GpS, it allows users to view the path of their trash on a map. the project also hopes mATTERS to give residents a better understanding of the “removal Chain” process and their impact on the environment. http://senseable.mit.edu/trashtrack WWW.PSFK.COM 46

48. prepared for PSFK presents FUTURE OF HEALTH REmOTE diAGNOSTiCS Co n s u lti n g suMMARy Web-connected devices are now able to capture an individual’s health-related data and communicate that information to healthcare professionals situated anywhere. this information allows for distributed care enabling remote diagnoses, alerting doctors to changing conditions as they occur and providing a total picture of a person’s health so that necessary care can be administered. WEB-BAsED stEthosCoPE FoR REMotE ANALySiS OUTSOURCEd TO SLEEP ExPERTS Pill AlERts DoCtoRs WhEn sWAlloWED DiAgnosis iMPliCAtions • less beds, better Health treatment centers and hospitals can track patient health without patient visits. • Family-Centered a patient’s family life and work is less disrupted with remote diagnosis. • Picturing Health More relevant, accurate, real-time data of the health of populations can be gathered. • Foreign expertise Specialists can be utilized in geographically remote areas through technology-enabled consultations. intElligEnt BoDy MonitoR PREEMPtiVEly WEB ConnECtED CuFFs MonitoR REmOTE PATiENT mONiTORiNG viA THE PREDiCts hEARt FAiluRE hyPERtEnsion FRoM AFAR iPHONE “Fitness trackers, whether as wearable devices Traditionally patients have been required to travel or embedded into smartphones, will offer to a hospital or clinic to have their basic health data doctors the ability to see in real-time how taken and to receive consultations. What happens active their patients are, helping them glean when these measurements can be taken individually, from the data generated how best to modify a when the person being monitored does not have to patient’s lifestyle.” travel, and when they can instantly see progress or problem areas? Peter Rojas Technology Expert GDGT.com WWW.PSFK.COM 48

49. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB-BASEd STETHOSCOPE FOR REmOTE diAGNOSiS REmOTE the Zargistelemed platform by Zargis Medical streams heart and lung sounds to anywhere in the world using a web-connected stethoscope. the sounds are transmitted in real-time either over the internet or a private diAGNOSTiCS network allowing for remote diagnosis and expert analysis. the platform is integrated with the Cardioscan heart sounds analysis software and the Zargis Stethassist heart and lung sounds visualization software. http://www.zargis.com WWW.PSFK.COM 49

50. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g ANALySiS OUTSOURCEd TO SLEEP ExPERTS Sleep apnea is a condition that is costly to diagnose and often requires that a REmOTE patient spend several nights in clinic for proper analysis. Watermark Medical has developed an at-home device that helps doctors diagnose sleep apnea remotely. the sensor-equipped headband is worn by a patient for a night or diAGNOSTiCS two during their normal sleep cycles, measuring various metrics including blood-oxygen saturation, air flow, pulse rate and snoring levels. the data is downloaded to a personal computer, then sent to a network of sleep professionals, one of whom delivers a report to the physician within 48 hours, with a diagnosis and suggested treatment. http://www.watermarkmedical.com WWW.PSFK.COM 50

51. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g PiLL ALERTS dOCTORS wHEN SwALLOwEd researchers at the University of Florida have developed a prototype of REmOTE an ingestible pill capsule containing a microchip and an antenna, which automatically alerts doctors or family members when it is ingested. after it is swallowed, the microchip in the pill transmits a signal to an external electronic diAGNOSTiCS device which then alerts a cell phone or computer, informing the patient’s doctor or family. the pill doesn’t require a battery as it is powered by short bursts of low-voltage charge sent by the external device. http://news.ufl.edu/2010/03/31/antenna-pill-2 WWW.PSFK.COM 51

52. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNTELLiGENT BOdy mONiTOR PREEmPTivELy PREdiCTS HEART FAiLURE REmOTE piiX is a wireless, water-resistant sensor developed by Corventis that sticks to a patient’s chest, monitoring heart rate, respiratory rate, bodily fluids, and overall activity. It transmits this data to a central server for analysis and diAGNOSTiCS review by both doctor and patient. the designers are working to generate algorithms that can analyze the data and predict when a patient is on the verge of heart failure by comparing trends in his or her vital signs against other cases. http://www.corventis.com WWW.PSFK.COM 52

53. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEB CONNECTEd CUFFS mONiTOR HyPERTENSiON FROm AFAR REmOTE Kaiser permanente Colorado recently concluded a trial to test if an easy home-based monitoring system would lead to better control of a patient’s hypertension. In the study, individuals were given a blood pressure cuff diAGNOSTiCS with a USB connection that transmitted readings to the american Heart association’s Heart 360 website and a Microsoft HealthVault account via a home computer. Clinical pharmacists and doctors looked at the reports and used standard treatment algorithms to figure out whose drugs needed tweaking. patients were contacted by phone or email with any changes. Data suggests positive outcomes from the experiment. https://www.kaiserpermanente.org WWW.PSFK.COM 53

54. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g REmOTE PATiENT mONiTORiNG viA THE iPHONE the airStrip series of applications for the iphone are a collection of mobile REmOTE services that allow physicians to monitor patient status information away from medical centers in real-time. the technology platform taps into the hospital systems and provides waveform data sets such as heart beat, vital diAGNOSTiCS signs and imaging data via a secure connection from hospital to doctor. http://www.airstriptech.com WWW.PSFK.COM 54

56. prepared for PSFK presents FUTURE OF HEALTH diy CHECK UP Co n s u lti n g suMMARy Consumer electronics such as mobile phones can be used by people to detect early warning signals related to illness and other medical conditions using simple biomedical inputs. By periodically checking their personal wellness, users are able to better manage their own health before visiting or consulting a doctor. iMPliCAtions DiAgnosE DisEAsE thRough sounD MoBilE APP Puts A thERAPist in youR low-teCH SelF-dIagnoSIS tool PoCkEt • at-Home Convenience access to self-administered tests encourages better health awareness. • empowering Citizens people can rely less on outside help for managing illnesses and ask more informed questions during routine checkups. • Increased Choice Interactive experiences can walk patients through diagnosis and treatments. • more efficient Healthcare Decreased time spent diagnosing non- critical illnesses at home enables health facilities to focus on more pressing cases. DEtECting PotEntiAl skin CAnCER intERACtiVE APP FoR DiAgnosing BACk APP PRoViDEs FRontlinE MEDiCAl inDiCAtoRs At hoME PAin ConsultAtion “The ability for people to test themselves We’ve already seen how wider access to web-based effectively will change the healthcare industry. information has empowered people to make more Focus will be taken away from in-clinic testing informed decisions in many aspects of their lives. and placed upon self-analysis.” How will further advances in these tools through a combination of ease of use and reliable results help Piers Fawkes, President, PSFK individuals take a more active role in managing their personal health? WWW.PSFK.COM 56

57. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g diAGNOSE diSEASE THROUGH SOUNd a new iphone application being developed by Star analytical Services is diy designed to diagnose respiratory disease using the sound of a cough. Users simply cough into the microphone; the acoustic properties of the sound are then compared against a database of coughs which indicate various CHECK UP maladies. http://www.staranalyticalservices.com/ WWW.PSFK.COM 57

58. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE APP PUTS A THERAPiST iN yOUR POCKET diy the Mobile therapy application being developed by Intel works by displaying a “mood map” on a user’s cell phone screen at random times during the day. Users tap the screen to indicate their current mood. Based on the information CHECK UP entered by the user, the application offers therapeutic exercises ranging from breathing visualizations and progressive muscle relaxation to useful ways to disengage from a stressful situation. http://www.intel.com WWW.PSFK.COM 58

59. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g LOw-TECH SELF-diAGNOSiS TOOL Designers at Honeywell technology Solutions in Bangalore have created a diy self-diagnosis tool for people living in rural India, empowering patients and helping doctors by aiding patients in accurately identifying their symptoms. the simple design consists of a set of rings, each listing symptoms, a disease CHECK UP chart and other information. the patient rotates the rings and chooses their symptoms by bringing them into a single line, below the marker. each symptom has a number printed on it. the user maps the disease code on the chart, and the chart provides tentative results: disease name, severity, next steps, diagnostic tests required to confirm the disease, the particular specialty of doctor they should see, and contact information for doctors and hospitals. http://www.honeywell.com/sites/htsl WWW.PSFK.COM 59

60. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g dETECTiNG POTENTiAL SKiN CANCER iNdiCATORS AT HOmE diy the Factor 61 concept by designer antonia Haaf is a home-use medical device made for the early detection of nodular melanoma. the user holds their thumb over a sensor and the device analyzes visual characteristics from CHECK UP skin abnormalities with image recognition technology, identifying potential indicators of skin cancer. WWW.PSFK.COM 60

61. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g iNTERACTivE APP FOR diAGNOSiNG BACK PAiN pain Free Back is an iphone application designed to provide individuals with diy a rudimentary diagnosis and treatment guide for lower back pain. the app takes sufferers through a personalized, guided discovery of potential causes of their pain and demonstrates simple and effective exercises to help relieve CHECK UP discomfort and improve spinal health. http://www.smarthealthsoftware.com/pain-free-back WWW.PSFK.COM 61

62. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g APP PROvidES FRONTLiNE mEdiCAL CONSULTATiON diy US based WebMD has launched a free mobile application that lets users get basic medical information before going to a doctor. the app allows users to find local health providers, check symptoms and access basic drug and CHECK UP treatment information. http://www.webmd.com/mobile WWW.PSFK.COM 62

64. PSFK presents PiCTURiNG prepared for FUTURE OF HEALTH OUR HEALTH Co n s u lti n g suMMARy as more data is captured about individuals and communities, better tools are needed to make this often complex information more meaningful and easier to understand. the development of highly visual and often interactive formats are providing experts and amateurs alike with methods for investigating health on any scale, allowing for deeper analysis and greater insight. iMPliCAtions • understand large Sets of data Faster MAking VisuAl sEnsE oF hEAlth DAtA Diy PlAtFoRM FoR VisuAlizing PERsonAl MAPPing outBREAks experts can get a better understanding of stAtistiCs overall health of an individual or region in less time than was previously possible. • overcome language barriers Citizens with little or no formal education can come to a better understanding of their own health, enabling them to be proactive in their healthcare decisions. • Shared Insights Crowdsourcing data analysis can allow multiple groups of people (universities, medical institutions, etc.) to react to findings or trends. • better Indicators Understanding history and past actions allows for the optimization of future tRACk AnD shARE gluCosE lEVEls APPliCAtion hElPs usERs sEE hoW WEll DAtA VisuAlizAtion tools FoR thE PuBliC behavior and healthcare practices. thEy’RE slEEPing From tools like growth charts (for monitoring a “People just need a snapshot of their behavior child’s nutritional status over time) to information and they will learn to interpret this data and about whether a mother has had the correct adjust their lives based on it. This information vaccinations, healthcare professionals collect doesn’t require a professional to interpret it.” massive amounts of patient data. How can the ability Jay Parkinson, M.D. to see individual data in easily understandable Healthcare Innovator visualizations or compared on a national scale allow The Future Well healthcare to be more accurate and efficient? WWW.PSFK.COM 64

65. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g viSUALiziNG GEOGRAPHiC HEALTH Ge’s Healthymagination project is an effort to help users understand PiCTURiNG complex data sets. one aspect of the project is an interactive map that lets users navigate health issues in the US on national, state, and county levels. the map can be filtered to view categories related to physical and mental OUR HEALTH health, socioeconomic status and even the physical environment. this give researchers the ability to see a high-level view of a country, then zoom down in to examine individual problem areas and the variables that affect them. http://www.healthymagination.com WWW.PSFK.COM 65

66. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g diy PLATFORm FOR viSUALiziNG PERSONAL STATiSTiCS PiCTURiNG Daytum is a mobile and web-based platform that provides intuitive tools for collecting and communicating data through a series of simple visualizations. the site features a dashboard where users can easily add, display, distribute OUR HEALTH and archive relevant information. It creates a larger picture of personal statics that can be tracked over time to provide deeper insights into behaviors and other metrics. http://daytum.com WWW.PSFK.COM 66

67. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mAPPiNG OUTBREAKS Geographical visualizations of outbreaks and health incidents allow users PiCTURiNG to gain a broader understanding of occurrences across regions. Services like Google Flutrends aggregate data from search terms, while services like HealthMap filter news reports across media outlets. More localized solutions OUR HEALTH such as Ushahidi populate data points through user submitted SMS reports. Insights generated from the data can be used towards prevention efforts and allocating resources. http://www.google.org/flutrends http://healthmap.org/outbreaksnearme http://www.ushahidi.com WWW.PSFK.COM 67

68. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g TRACK ANd SHARE GLUCOSE LEvELS the Bant app for the iphone enables users to visually track their blood PiCTURiNG glucose levels throughout the day. after recording glucose levels at points throughout the day, users are then able to view their levels as a trend graph of daily, weekly and monthly views, sharing them with others as needed. OUR HEALTH http://bantapp.com WWW.PSFK.COM 68

69. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g APPLiCATiON HELPS USERS SEE HOw wELL THEy’RE SLEEPiNG PiCTURiNG Sleep Cycle is a mobile application for the iphone that helps monitor and visualize a user’s sleep patterns during the course of the night. through monitoring factors such as movement, snoring levels and other ambient data, OUR HEALTH the applications provides visualizations in the forms of graphs that provide visual feedback. this gives user’s an understanding of their sleep patterns that helps them make changes to their sleeping habits. http://www.mdlabs.se/sleepcycle WWW.PSFK.COM 69

70. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g dATA viSUALizATiON TOOLS FOR THE PUBLiC Created under IBM’s Collaborative User experience lab, Many eyes is a set PiCTURiNG of web browser tools that allow users to generate interactive visualizations of data sets. Users can submit their own data and decide on the best way to visualize their output. Visualization types include geographic maps, word OUR HEALTH clouds and block histograms. the purpose of the project is to enable the general public to focus efforts on gathering insights from data rather than generating and programming the visualizations. http://manyeyes.alphaworks.ibm.com/manyeyes WWW.PSFK.COM 70

72. prepared for PSFK presents FUTURE OF HEALTH wELLNESS TRACKiNG Co n s u lti n g suMMARy technologies are being developed to help people self-monitor their health from any location, tracking and delivering basic biometric data and performance statistics. apps are taking advantage of the sensors in mobile phones to provide real-time, personalized feedback to individuals that they can then share with their healthcare providers and families. When linked to action, this information can help people lead healthier lifestyles. WEAR-EVERyWhERE DEViCE MonitoRs MoBilE APP tRACks DAily nutRition VisuAlizE youR Run iMPliCAtions FitnEss DAtA • ambient tracking passive tracking technologies allow people to collect important stats without interrupting normal activities. • virtual medical Records patients can carry their personal medical record easily, allowing access to medical history at any hospital or health clinic. • Instant diagnosis Frequent updates enable users to pinpoint problems in real-time. Constant updates allow for early detection and prevention. • easy-to-learn Introducing technology will be easier because it requires less effort and requires ClouD-BAsED nutRition sCAlE hElPs PEoPlE iMPRoVE WEight oVER LiFE-LOGGiNG GLASSES CAPTURE a smaller learning curve for users. tiME EvERyTHiNG THE wEARER SEES “A positive thing that can come out of tracking “Imagine what we could be doing, if we could is that patients learn to use data, and adjust just give people something as seemingly their lives based on it, on their own. Whenever simple as an electronic medical journal that you think about it, you don’t really spend all could follow the patient using the same low- that much time with your doctor.” tech principals that ASHA is built on.” Jay Parkinson, M.D. Ulrik Hogrebe Healthcare Innovator Communications Design Expert ASHA Project WWW.PSFK.COM 72

73. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g suMMARy iMPliCAtions • • • BikE PoWERED PhonE ChARgER APP tRAnsFoRMs iPhonE into CREDit stoRE-FREE shoPPing ViA tExt CARD MAChinE EntiRE WoRlD As DisPlAy in-APP PuRChAsing FoR AugMEntED MoBilE CouPons oFFER oPPoRtunity FoR REAlity ContEnt REtAilERs to REWARD shoPPERs The Future Well WWW.PSFK.COM 73

74. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g wEAR-EvERywHERE dEviCE mONiTORS FiTNESS dATA wELLNESS the FitBit is a small device that users wear to monitor their levels of activity throughout the day. the device tracks data with motion sensors and wirelessly transmits the results online whenever it is within 15 meters of a base TRACKiNG station. http://www.fitbit.com WWW.PSFK.COM 74

75. prepared for PSFK presents FUTURE OF HEALTH Co n s u lti n g mOBiLE APP TRACKS dAiLy NUTRiTiON DailyBurn’s FoodScannner application leverages a database of over 200,000 wELLNESS foods to provide users with on-the-go nutrition information. Users simply scan product bar codes using their phone’s camera to pull up relevant entries and submit through the app to catalog their eating habits. TRACKiNG http://dailyburn.com/foodscanner WWW.PSFK.COM 75