1. Telling the Story
of Your Numbers
PSMG Conference 10/16/14
Kerry Rego

3. what is your focus?

4. Concept by Peter Drucker

6. 70% Value
20% Promotion
10% Human
=
100% Awesome

7. Social Media is SOCIAL
Don’t Forget
IT’S SOCIAL

8. what are you
measuring?

10. Measuring Success
•Create metric report
•Track month over month
•Not all metrics are created equal
• Interpretation and adjustment
•How do the #s match goals?
• It’s not always #s
•Learn to tell the story of the #s

11. ROI Formula
(Benefits-Costs) / Costs
=
Social Media ROI

13. Dark Social & The Immeasurable

15. what’s this really
about?

16. 7$%9@3+(0)/4
ROI
Sales
Conversions

19. Questions

20. KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com
707-520-4572