1. COM 295 Apply Week 3 Selecting Source of Research (June,
2019 Syllabus)
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Refer to the “Evaluating Data Quality” practice activity.
Imagine that you are a marketing specialist at a media company.
Over the past few years, you have been researching how TV viewers
use mobile phones and other devices while watching TV. You want to
find out as much as you can about what other researchers, experts,
and commentators say about trends in this area as you prepare a
strategy brief for your executive team. Specifically, you want to know
how TV viewers use mobile phones, tablets, and other mobile
devices while watching sports events.

2. True/False: The first step you should take in developing your
research-based report is identifying what decision makers want to
accomplish.
True
Correct
True/False: The information you can access through business
databases and other sources at your library is generally most reliable.
True
Correct
True/False: As you collect, analyze, and present data to others, you
should provide all the relevant facts, even if they do not fit into
convenient conclusions.

3. True
Correct
Who will your primary audience be for this business report?
low-level workers within the company
suppliers of the company
customers of the company
decision makers within the company
When you're evaluating secondary research and how well it can be
revised to address your specific business problem, you are
considering its

4. biases
reliability
adaptability
relevance
If you were to use a report or guide that generally describes research
about solving a particular issue, particularly one similar to the one
you are encountering, you would be using ____________.
scholarly journals
industry publications
business books
white papers

5. If you were looking for a research source that provides concise, easy
to understand research, which of the following research sources
would you be LEAST likely to use?
business periodicals
white papers
external blogs
scholarly journals
If, during your research, you were only interested in expert opinions
on the topic, which of the following types of secondary sources
would be LEAST helpful for you?
a white paper
a wiki

6. an industry report
a scholarly journal article
You can usually better assess the usefulness of ____________ than
other secondary sources because of the many online reviews
available.
scholarly journals
external blogs
business books
industry publications
A drawback of using online databases is that they

7. provide outdated information
take time to navigate
are more expensive than primary research
are not found in university libraries
To ensure the completeness of a business message once you've
compiled your research and are preparing to deliver your message,
you should be sure to
avoid empty phrases
control paragraph length
be specific
use action verbs

8. Which of the following is most likely to negatively influence readers'
perceptions of your credibility?
generous white space
inaccurate statements
long paragraphs
passive voice
==============================================
COM 295 Apply Week 5 Communication Tools Comparison
(June 2019, Syllabus)
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Your coworker’s office is situated next to yours. One day she comes
into your office and informs you of a huge project that is in the
process of being assigned from upper management to your
department’s manager. Within forty eight hours, your department
manager contacts you through a text message informing you of your
inclusion in this project. Unfortunately, your manager included very
minimal information about project specifics, so you do not know
enough to get a solid start.
Your manager is highly political and does not pay much attention to
detail. Also, he does not like his personnel reaching out to individuals
outside of the department, especially his counterparts. On the other
hand, you do have good relationships with other departmental
managers.
You will need to gather information so you can start your project and
determine whether to use traditional or social media communication
tools when you deliver your message.
Your manager dislikes email and texting because he cannot hear the
other person's tone of voice or see facial expressions. His frustration
is related to a lack of
•
cues
•
resources

10. •
constraints
•
control
If, in your quest to gather information, you need to meet with team
members that are in different time zones around the world, which
communication channel is most likely to meet your needs?
•
an electronic discussion thread
•
a videoconference
•
a series of one-to-one phone calls
•
a conference call
If you would like to communicate with everyone in your department,
but it is not necessary for everyone to receive the message at the
same time, which of the following tools would you use?
•
a phone conversation
•

11. a conference call
•
a videoconference
•
an email
When you are ready to schedule a meeting with your department, or
if you have a short, one-to-one or one-to-many message to deliver,
which of the following would be the most appropriate to use?
•
a webinar
•
texting
•
a conference call
•
a blog
You have finished your first draft of the project, complete with
several large files for your team members to review. Several team
members are remote and located in different cities. What is the
most efficient way for you to distribute the files for review?
•

12. through a site such as Dropbox
•
in the body of an email
•
as an email attachment
•
on a social media site
One possible negative effect of the text you received from your
department manager is that
•
instant messages do not work for group conversations
•
instant messages cannot convey meta messages
•
the brevity of messages can make them sound bossy
•
instant messaging is an inherently serious channel
If you wanted to develop a personal brand, which social media tool
would be most effective?
•

13. a blog
•
a social bookmarking page
•
a wiki
•
a discussion forum
One advantage of using social media in the workplace is that social
media
•
discourage self-promotion and opportunism.
•
create a clear demarcation between professional and private lives.
•
improve productivity when used constantly.
•
ensure quicker access to business expertise and knowledge.
While working with your team on the project, you decide to utilize a
shared file platform. When doing so, it is important to
•

14. discuss protocols for co-editing files
•
keep comments general
•
create a single, shared login
•
grant each user access to all documents
Once you finish your project, you want to present it in a forum where
your audience is able to hear your tone of voice and see your
nonverbal cues, such as facial expressions, gestures, and posture.
The method of communication that would best accomplish this is:
•
email
•
text message
•
videoconference
•
face-to-face conversation
==============================================

15. COM 295 Entire Course
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COM 295 Week 1 Practice Going on a Business Trip to China
COM 295 Week 1 Practice Case Analysis Credibility for an Entry-Level
Professional
COM 295 Week 1 Apply Communication Tools Scenario (2 Papers)
COM 295 Week 2 Practice Case Analysis Identifying Logical
Inconsistencies
COM 295 Week 2 Practice Case Analysis Evaluating Principles of
Persuasion in PR Messages
COM 295 Week 2 Apply New Hire Persuasive Message
COM 295 Week 3 Practice Case Analysis Evaluating a Routine Email
COM 295 Week 3 Practice Case Analysis Evaluating Charts for a
Presentation
COM 295 Week 3 Apply Selecting Sources of Research
COM 295 Week 4 Practice Case Analysis Establishing Credibility as a
Presenter
COM 295 Week 4 Practice Case Analysis Evaluating the Needs of an
Audience

16. COM 295 Week 4 Apply Recruitment Presentation
COM 295 Week 5 Communication Tools Comparison
==============================================
COM 295 Practice Week 5 Identifying Constraints of
Communication Channels(June 2019, Syllabus)
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Identifying Constraints of Communication Channels
Strategically selecting a communication channel means that you
choose the communication channel that is best able to meet your
work objectives. This process involves evaluating three qualities of
communication channels: richness, control, and constraints. Richness
involves two considerations: the level of immediacy and number of
cues available. Control refers to the degree to which
communications can be planned and recorded, thus allowing
strategic message development. Constraints refer to the practical
limitations of coordination and resources.

17. You will evaluate communication channels in terms of richness,
control, and constraints.
==============================================
COM 295 Practice Week 5 Moving toward the Social
Age(June 2019, Syllabus)
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Moving toward the Social Age
In the past several decades, major shifts in workplace culture have
occurred. These shifts have been identified with labels such as the
Industrial Age, the Information Age, and the Social Age.

18. You will notice overlapping dates for these eras since the dividing
lines between these areas are blurry. Currently, most companies
operate in a culture associated with the Information Age. However,
some companies still operate with values more aligned with the
Industrial Age, and many companies are more aligned with the
values of the emerging Social Age. So, you should be familiar with
these various value sets and know how to adapt to each one.
In this exercise, you will identify characteristics associated with the
Industrial Age (mid-1700s to 1985), the Information Age (1970 to
2025), and the Social Age (beginning around 2005 in some
companies).
==============================================
COM 295 Week 1 Apply Communication Tools Scenario (2
Papers)
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19. COM 295 Week 1 Apply: Communication Tools Scenario
This assignment has two parts.
While working in your office, you get an urgent email from the
director of another department, Max. Max claims that your work
activity created a problem resulting in delays with his subordinates
processing an important project, and that he needs a solution to this
problem as soon as possible. Upon further investigation, you
discover that there are some sub-assembly components needed that
are not available for use. You have a couple of options that may help
to mitigate the problem. You can contact the inventory control
manager to locate a similar item for use, or you could attempt to
communicate with the supplier in order to have something similar
sent to the plant.
After gathering a few options, you are be ready to communicate a
solid response to Max, while collaborating with your department’s
director.
Part I:
Compare in 175 to 350 words the following communication tools
that could be used to create a response, and explain which method

20. of communication you prefer and why you chose this particular
communication method:
Face-to-Face interaction
Phone calls
Emails
Text
Part II:
Draft a 175- to 350-word email to send to the director (Max).
Include the following:
your summary of his claim
the information that you gathered about the problem
potential resolutions to the problem
your recommended solution to the problem
Use professional language to communicate your response.
Click the Assignment Files tab to submit your assignment.

21. ==============================================
COM 295 Week 1 Practice Case Analysis Credibility for an
Entry-Level Professional
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COM 295 Week 1 Practice: Case Analysis: Credibility for an Entry-
Level Professional
Complete the “Case Analysis: Credibility for an Entry-Level
Professional” in Connect.
Credibility for an Entry-Level Professional
Your credibility determines how others perceive and react to your
communications. In this exercise, you’ll test your ability to identify
actions that correspond with the three elements of credibility:
competence, caring, and character.

22. Read the case below and answer the questions that follow.
Jaxon, Sophia, and Emily were recently hired as audit assistants. This
is the first full-time professional position for each of them. During
the first few months of work, each of them experienced successes
and failures.
Jaxon gained a reputation for finding out exactly what clients
wanted. He asked the right questions, he respectfully explained
points of disagreement with them, and he showed them he was
genuinely interested in them. Several of his colleagues commented
that clients trusted him to act appropriately on their behalf. His
supervisor was pleased that Jaxon always followed through on

23. commitments and was positive he wouldn’t avoid reporting tax
violations made by clients. However, Jaxon’s performance was far
from perfect. His supervisor noticed that Jaxon sometimes made
fairly basic mistakes in his audits and his colleagues would have to
redo some of his work.
Sophia has gained a reputation for completing audits more
accurately than all other new audit assistants. Her supervisor is
worried, however, about her long-term success at the firm. Sophia
tends to overpromise. Last week, she told her supervisor she’d finish
an important project but instead worked on other tasks. Last month,
she called in sick for a few days. On one of her sick days, her
supervisor saw pictures of her at a nearby resort that she had posted
to Facebook.
Emily is the top performer on audits among the new group of
employees at the firm. She is precise and efficient. She can typically
accomplish many tasks in about half the time of most other audit
assistants. Her supervisor is concerned, however, about her
interpersonal skills. She tends to often criticize her colleagues for
their mistakes and rarely offers appreciation for their help. She also
seems to rub clients the wrong way and comes across as “antisocial”
according to one valued client.

24. 1
Jaxon most apparently lacks which element of credibility?
Multiple Choice
Caring
Competence
Character
2
Sophia most apparently lacks which element of credibility?
Multiple Choice

25. Character
Caring
Competence
3
Emily most apparently lacks which element of credibility?
Multiple Choice
Competence
Caring
Character
4
What would you most recommend to Jaxon to improve his
credibility?

26. Multiple Choice
Make a priority of staying true to commitments and avoiding any
deception.
Find ways to compliment the work of colleagues more often.
Have a mentor help overcome common mistakes in audits.
Take more vacation days.
Take online diversity training.
5
What would you most recommend to Sophia to improve her
credibility?
Multiple Choice
Have a mentor help overcome common mistakes in audits.

27. Find ways to compliment the work of colleagues more often.
Take more vacation days.
Make a priority of not staying true to commitments and being
deceptive.
Make a priority of staying true to commitments and avoiding any
deception.
6
What would you most recommend to Emily to improve her
credibility?
Multiple Choice
Have a mentor help overcome common mistakes in audits.
Find ways to compliment the work of colleagues more often.

28. Take more vacation days.
Take online diversity training.
Make a priority of staying true to commitments and avoiding any
deception.
==============================================
COM 295 Week 1 Practice Going on a Business Trip to China
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COM 295 Week 1 Practice: Going on a Business Trip to China
Complete the “Going on a Business Trip to China” Case Study in
Connect
Going on a Business Trip to China

29. Business professionals who are high in cultural intelligence possess
skills and attributes to work effectively with members of other
cultures. They respect, recognize, and appreciate cultural
differences; possess curiosity and interest in other cultures; avoid
inappropriate stereotypes; adjust conceptions of time and show
patience; manage language differences to achieve shared meaning;
understand cultural dimensions; establish trust and show empathy
across cultures; approach cross-cultural work relationships with a
learner mind-set; and build co-cultures of cooperation and
innovation.
In this exercise, you evaluate the experiences of an operations
manager going to China to examine factories and potentially take
bids for some of your company’s operations. You will notice
differences in communication across cultures and analyze the
interactions in terms of cultural intelligence and the following
cultural dimensions: individualism and collectivism, egalitarianism
and hierarchy, future orientation, assertiveness, and humane
orientation.

30. Read the case below and answer the questions that follow.
Recently, senior managers at Judith Carey’s company concluded that
some of the company’s operations needed to be produced in lower-
wage locations for the company to stay profitable. They placed
Judith in charge of learning about options in China, a country she had
never visited.
After several months of making contacts via phone and email, Judith
traveled to China to meet some potential manufacturers. She
brought two of her staff members along with her on the trip. She
also asked Mei, one of the company’s sales representatives in China,
to join the group and act as an interpreter. Mei had joined the
company’s sales department in China two years ago. Because she
gained a marketing degree in a Canadian university, Mei’s English
was excellent.

31. The first stop on the trip would be with representatives of the
Shunde Manufacturing (SDM) Company, a potential manufacturer
for the company’s line of dolls. After a long plane trip and a sleepless
night at a hotel in Shanghai, Judith started the first day of work in
China tired and slightly disoriented. Her team first met the
company’s president, Bo Chen, and seven other men from SDM for
lunch. Judith was seated next to the company’s president for the
duration of the two-hour lunch, which included course after course
of foods Judith had never seen or eaten before. Judith sampled most
of the dishes but was clearly uncomfortable.
During the meal, the company president asked Judith, “Ms. Carey,
what are your impressions of China?” Judith replied, “Well, Bo, I
don’t really know too much. I’m not quite used to the air here, with
all of the pollution. Of course, I’ve always known about the one-child
policy, but not much else. Do you think the policy is fair?” Bo stated,
“China and America must solve their problems in their own ways.”
Then, he talked about the final dish for the meal—a fish. He
explained that ending the meal with the fish had special symbolism
in China and signaled a prosperous future for their relationship.

32. Near the end of lunch, Bo told Judith, “We’ll meet for dinner and a
reception later at 6 p.m. I’ve arranged a tour for you this afternoon.
Several of our staff members will take you for a walk along the river,
to some beautiful Chinese gardens, and to the Shanghai Museum.”
Judith was a bit dismayed. She wasn’t really in the mood for touring.
Rather, she wanted to get down to business, but she obliged for the
afternoon tour. During the tour, Judith asked Mei, her interpreter,
“What should I do this evening to make sure we can talk about
business?” Mei replied, “Tonight, you should make friends with
President Chen. Give him a nice toast in front of his employees. Enjoy
the wonderful food. Tomorrow you can talk about business.”
That evening, Judith and her team were taken to a large private
room at a restaurant. The SDM Company was now represented by
more than 20 employees. Judith and Bo spent most of the dinner
discussing family and professional experiences. Judith enjoyed the
food, gave a toast mentioning “future cooperation” and thanking
“President Chen for his hospitality,” and even sang karaoke when
invited.
The next day, Judith arrived at the company’s headquarters. She and
her team discussed options for a partnership with SDM
representatives for the duration of the day. At the end of the day,

33. both parties agreed to continue their conversations in approximately
one month.
1
When Bo Chen referred to Judith Carey as “Ms. Carey,” Judith
responded by referring to him as “Bo.” Which of the following
cultural dimensions can best explain this situation?
Multiple Choice
窗体顶端
future orientation
egalitarianism and hierarchy
humane orientation
individualism and collectivism
assertiveness

34. 2
The first day of the visit is largely spent with lavish banquets and
events. Which of the following cultural dimensions can best explain
this situation?
Multiple Choice
窗体顶端
future orientation
individualism and collectivism
assertiveness
egalitarianism and hierarchy
Explanation

35. In collectivist cultures, the relationship-building process generally
takes longer. Informal social gatherings are a mechanism to build
trust and appreciation.
3
When Judith Carey asked Bo Chen about his views of the one-child
policy, he stated, “China and America must solve their problems in
their own ways.” Which of the following cultural dimensions can best
explain this situation?
Multiple Choice
窗体顶端
humane orientation
egalitarianism and hierarchy
assertiveness
future orientation

36. 窗体底端
4
Judith’s interpreter, Mei, encouraged her to give a toast to Bo Chen.
Which of the following cultural dimensions can best explain this
situation?
Multiple Choice
egalitarianism and hierarchy
humane orientation
assertiveness
future orientation
5
Overall, what statement is most true of Judith?
Multiple Choice

37. She shows no cultural intelligence.
She shows cultural intelligence at all times.
She shows cultural intelligence at some times but not others.
6
Which of the following elements of cultural intelligence should Judith
work on the most?
Multiple Choice
Possess curiosity and interest in other cultures.
Understand the etiquette of other cultures.
Manage language differences.
Adjust conceptions of time and show patience.

38. 7
Overall, this case confirms that Chinese business culture is generally
considered what combination of individualism and egalitarianism?
Multiple Choice
high collectivism and low egalitarianism
high individualism and low egalitarianism
high collectivism and high egalitarianism
high individualism and high egalitarianism
==============================================
COM 295 Week 2 Apply New Hire Persuasive Message
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COM 295 Week 2 Apply New Hire Persuasive Message

39. It is your first week at an organization. While you have lots of
experience in operations management and customer service, the
organizational structure, communication channels, system and
procedures are still new to you.
During the interview process, you became familiar with the problems
facing the organization, and you are eager to apply your new ideas.
After introduction and exposure as a new team member, it is time to
start interacting with individuals using lateral, downward, and
upward communication in order to get information, figure out your
team players, and find people of influence.
Record a 2-to 3-minute audio message to your team members using
one of the methods of influence discussed in your text. Your goal is
to persuade them to form a work group to identify and solve the
problems facing the organization.
Give thought to how you would construct your message in order to
influence individuals to cooperate. You want your coworkers to relax
and accept the fact that you are here to make their jobs easier rather
than harder.
Click the Assignment Files tab to submit your message.
==============================================

40. COM 295 Week 2 Practice Case Analysis Evaluating
Principles of Persuasion in PR Messages
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COM 295 Week 2 Practice: Case Analysis: Evaluating Principles of
Persuasion in PR Messages
Complete the “Case Analysis: Evaluating Principles of Persuasion in
PR Messages” in Connect.
Evaluating Principles of Persuasion in PR Messages: reciprocation,
consistency, social proof, liking, authority, and scarcity
The following principles of persuasion can be used to plan more
effective PR messages. With public relations messages, you intend to
garner positive attention from stakeholders to your company. By
applying principles of persuasion, you can do so more effectively. In

41. this exercise, you will evaluate which principles of persuasion are
most at play for various PR messages.
Read the case below and answer the questions that follow.
You are a PR specialist for a major wholesaler of fruits and
vegetables, distributing them to each state in the United States and
each province in Canada. You are planning a variety of PR campaigns
and activities over the next few months, all with a focus on nutrition
and health.
In each question, you’ll evaluate which persuasive principles apply to
your various PR messages. You’ll choose from the following:

42. reciprocation, consistency, social proof, liking, authority, and
scarcity.
1
You want to write a press release about a free new app you’re
offering. The app allows people to keep track of what they’ve eaten
each day and reports on nutritional value and calories. It also creates
customized recommendations for improving your diet. By
emphasizing the cost-free nature of this useful tool in the press
release, you are primarily relying on which principle of persuasion?
Multiple Choice
reciprocation
scarcity
social proof
authority

43. liking
2
You are developing a series of short videos for your website. In the
videos, you interview local nutritionists and trainers about improving
their health. On which principle of persuasion are you primarily
relying?
Multiple Choice
scarcity
authority
social proof
consistency
liking
3
You want to develop a Facebook fan page. On the fan page, you plan
to provide a forum for customers to share recipes of healthy dishes

44. and provide links to video clips of celebrities making their favorite
dishes with your signature fruits and vegetables. You are primarily
using which principles of persuasion?
Multiple Choice
social proof and consistency
social proof and authority
scarcity and consistency
consistency and liking
4
You are sending a tweet with a link to a health trivia contest.
Customers have three days to enter the contest in which they are
eligible to win a year’s supply of fruits and vegetables. When they
finish entering their contest responses, they are directed to a web
page with the “Five Veggie a Day Challenge.” On this web page, they
have the option for developing a personalized plan to eat five
vegetable servings per day. They can track how well they meet their
plan on the web page, or they can simply print out their plan. You are
primarily using which principles of persuasion?

45. Multiple Choice
social proof and consistency
social proof and authority
scarcity and authority
scarcity and consistency
5
You want to hold a free bloggers conference for bloggers of health
issues. At the event, you allow bloggers to meet and get to know
members of your company’s executive team. You also hold sessions
about driving traffic to their blogs and sponsor networking events so
bloggers can get to know one another. You are primarily using which
principles of persuasion?
Multiple Choice
reciprocation and liking

46. reciprocation, liking, and social proof
reciprocation
6
You want to hold a “Get Fit” event in which you intend to break the
world record for the most people doing aerobics at the same time.
Your goal is to have over 100,000 people at the event. As part of your
efforts to get people to participate, you are encouraging people to
join the “largest exercise event in the history of the world.” What
principle of persuasion is most at play here?
Multiple Choice
liking
consistency
social proof
authority

47. 7
You write a press release about your company’s corporate social
responsibility efforts to fight obesity. In the press release, you
explain how your company’s employees volunteer to conduct
healthy lifestyle presentations at local schools. What principle of
persuasion is most at play here?
Multiple Choice
authority
consistency
scarcity
social proof
==============================================
COM 295 Week 2 Practice Case Analysis Identifying Logical
Inconsistencies

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COM 295 Week 2 Practice: Case Analysis: Identifying Logical
Inconsistencies
Complete the “Case Analysis: Identifying Logical Inconsistencies” in
Connect
Identifying Logical Inconsistencies
You should always verify whether your messages contain sound
logic. You can strengthen your logic by avoiding six types of logical
inconsistencies introduced in the book: unsupported generalizations,
faulty cause/effect claims, weak analogies, either/or logic, slanting of
facts, and exaggeration.
Unsupported generalizations involve unfairly stating all people or
parts of a group or category possess a certain characteristic.

49. Faulty cause/effect claims involve unsupported and unsubstantiated
statements about how one thing causes another.
Weak analogies are comparisons that lack sufficient similarities to
support conclusions. In other words, this is comparing apples and
oranges.
Either/or logic involves unnecessarily reducing or constricting issues
to two options or viewpoints.
Slanting of facts involves presenting those facts that are favorable to
your position. Some people refer to this as cherry-picking the facts.
Exaggeration involves overstating the value or significance of
something.
In this exercise, you will read a conversation among a team of
marketing professionals and identify the faulty logic in their
conversation.

50. Read the case below and answer the questions that follow.
Ron opened the conversation. “TV advertising is increasingly
ineffective. Every report I’ve seen suggests that TV advertising will
continue to diminish during the next 5 to 10 years, and we’ll even
see spending on digital advertising surpass TV advertising pretty
soon. I just saw a report that showed that TV advertising only
comprises 37 percent of ad spending compared to 33 percent for
digital advertising. Soon, digital advertising will overtake TV
advertising. (1) As a result, it’s clear that digital advertising leads to
high returns on investment. (2) We need to shift all of our TV
advertising to digital advertising right away.”
Maria jumped into the conversation. “Come on, Ron. Don’t you think
you’re being a bit dramatic? Last year, we had huge returns from our
Super Bowl ad. Suzie’s analysis showed that we picked up $50 million

51. in sales from a $4 million dollar investment on that ad. On top of
that, our brand reached an audience of 125 million people in one
day. (3) There’s no doubt that TV advertising is alive and well.”
“Maria, you know better than that,” Ron interjected. (4) “TV
advertising is no different than cassette tapes—it’s on its way to
quick extinction. We should invest all of our creative energies and
budget allotments to the advertising of the future. Right now, I think
we all agree that our focus is on Millennials, so why we’re still
focusing on TV is confusing to me.”
“Ron, I think you’re caught up in the hype of digital. (5) The latest
eMarketer research report about perceiving brand value shows that
70 percent of Millennials say they’re influenced by TV advertising.
That’s higher than any form of digital advertising, including social,
online display, and online video. Bottom line is that TV still is our best
bet for our target demographic.”

52. “Maria, we’ve looked at that research together. You’re basically
citing the only research study that shows that and it’s entirely based
on self-perceptions. I can show you five other studies that show the
opposite picture and which are based on more reliable research
methods.”
Maria countered by saying, “Look, Ron, you can’t simply dismiss that
eMarketer research report so easily. (6) The report undeniably shows
that TV advertising is a completely effective approach that still
influences nearly every Millennial.”
Ron responded, (7) “Maria, I guess I don’t know how to reason with
you here. Virtually every study and data point indicates digital
advertising will be more effective than TV advertising.”
1

53. Which logical inconsistency is Ron most likely displaying in statement
1?
Multiple Choice
faulty cause/effect claims
weak analogy
either/or logic
2
Which logical inconsistency is Ron most likely displaying in statement
2?
Multiple Choice
either/or logic
weak analogy

54. faulty cause/effect claims
3
Which logical inconsistency is Maria most likely displaying in
statement 3?
Multiple Choice
unsupported generalization
either/or logic
weak analogy
4
Which logical inconsistency is Ron most likely displaying in statement
4?
Multiple Choice

55. weak analogy
slanting the facts
either/or logic
5
Which logical inconsistency is Maria most likely displaying in
statement 5?
Multiple Choice
weak analogy
either/or logic
==============================================
COM 295 Week 3 Apply Selecting Sources of Research

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COM 295 Week 3 Apply: Selecting Sources of Research
Refer to the “Evaluating Data Quality” learning activity.
Imagine that you are a marketing specialist at a media company.
Over the past few years, you have been researching how TV viewers
use mobile phones and other devices while watching TV. You want to
find out as much as you can about what other researchers, experts,
and commentators say about trends in this area as you prepare a
strategy brief for your executive team. Specifically, you want to know
how TV viewers use mobile phones, tablets, and other mobile
devices while watching sports events. You have collected a variety of
information, and now you want to evaluate the strength of these
sources in terms of relevance and expertise for your research
problem.
Select three sources of research from the provided list that you
would use in preparing a strategy for your team.
White paper about TV

57. Article about Twitter
Scholarly journal article
A newspaper article
A blog post
A book
Wall Street Journal article
A Wikipedia post
A journal article
White paper
Discuss in 525 to 700 words the pros and cons of each source, as well
as why the three selected sources of research are the best three to
use to develop your strategy.
Click the Assignment Files tab to submit your assignment.
==============================================
COM 295 Week 3 Practice Case Analysis Evaluating a
Routine Email
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58. COM 295 Week 3 Practice: Case Analysis: Evaluating a Routine Email
Complete the “Case Analysis: Evaluating a Routine Email” in Connect.
Evaluating a Routine Email
Email continues to be the most common type of written
communication in most businesses. You can follow a variety of
principles to use it effectively: (1) use it for the right purposes, (2)
ensure ease of reading, (3) show respect for others’ time, (4) protect
the privacy and confidentiality of others, (5) respond promptly, (6)
maintain professionalism and appropriate formality, (7) manage
emotion effectively, and (8) avoid distractions.
Typically, as you write an email message, you should do the
following: (1) provide a short, descriptive subject line, (2) use
greetings and closings effectively, (3) keep your message brief yet
complete, (4) clearly identify expected actions, (5) provide a
descriptive and professional signature block, and (6) use attachments
wisely.

59. Routine messages should be direct and front-loaded. The primary
message should have ten words or fewer, and you should typically
place it in the subject line of your email to immediately capture
attention. Furthermore, the primary message should appear in the
first sentence or two of the message and again in the closing if your
message is several paragraphs long.
In the body of the routine message, you should provide short
paragraphs with related details. To make sure your message receiver
will comply, include all needed information. As you draft the
message, aim for a helpful, professional, and reader-centered tone.
Focus on making the message easy to read. Readers expect to
understand your primary message in less than 10 to 15 seconds, so
use short sentences and paragraphs. Paragraphs should generally be
between 20 and 80 words. Design your message so that readers can
find information in just moments. Use bullets, numbering, special
formatting, and external links to relevant information to highlight
key ideas.

60. Read the case below and answer the questions that follow.
SUBJECT: Proper Submissions
Hey,
[Sentence 1] Thank you for traveling to our recent event “Marketing
to Senior Citizens.” [Sentence 2] All of the following expenses will be
reimbursed: air travel (up to $500 for coach-class airfare), meals (for
up to $25 per meal), travel to and from the airport (for up to $75 per
taxi ride), and some incidentals (up to $20 per day).
[Sentence 3] Reimbursement will be sent to you after the following
steps are completed. [Sentence 4]An itemized spreadsheet of
expenses must be received by October 15. [Sentence 5] A date, an
explanation, and an expense amount should be included on the
spreadsheet of expenses. [Sentence 6] Additionally, a single file with
copies of all receipts (in .pdf form is best) must be attached in order

61. for your reimbursement to be processed.[Sentence 7] The
spreadsheet and copy of expenses should be sent to the following
email address: teri@slpconsulting.com. [Sentence 8] The phrase
“Reimbursement for Sept 15 Marketing Event” should be written in
the subject line.
1
Which of the following subject lines would be best for this email?
Multiple Choice
Please Submit Your Expenses before October 15
In Order to be Reimbursed Promptly, Please Remember to Submit
Your Expenses within Four Weeks
Thank You for Attending the “Marketing to Senior Citizens” Event
Reimbursement

62. 2
Which of the following greetings would be best for this email?
Multiple Choice
Hello Katie,
Dear Valued Client,
Hello!
To whom it may concern:
3
What statement best describes sentence 1?
Multiple Choice
It is a warm and an appropriate opening to the message.

63. It is irrelevant to this message.
It sets the wrong tone.
It is too long.
4
What is true of sentences 3 through 8?
Multiple Choice
Each sentence is a passive sentence.
Each sentence is an active sentence.
Each sentence is not specific.
Each sentence is not helpful.
5
Assume that you begin the second paragraph (sentences 3 through
8) with the following sentence: “Please email Teri Stephens

64. (teri@slpconsulting.com) by October 15 with the following pieces of
information:” Which items should you include in a bulleted list?
Multiple Choice
an itemized spreadsheet and a file with copies of all receipts
an itemized spreadsheet, a file with copies of all receipts, and the
subject line
an itemized spreadsheet and the subject line
an itemized spreadsheet and bank account information
6
This email lacks a focus on the future. Which of the following calls to
action would be the best focus on the future?
Multiple Choice
Feel free to contact me any time about developing campaigns to
attract senior citizens.

65. Hurry and get your receipts in so you can get your reimbursement
right away!
Good luck reaching your marketing goals!
7
Overall, which statement about the address block is most accurate?
Multiple Choice
It is professional and complete.
It is unprofessional and complete.
It is professional and incomplete.
It is unprofessional and incomplete.
==============================================
COM 295 Week 3 Practice Case Analysis Evaluating Charts
for a Presentation

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COM 295 Week 3 Practice Case Analysis: Evaluating Charts for a
Presentation
Complete “Case Analysis: Evaluating Charts for a Presentation” in
Connect.
Evaluating Charts for a Presentation
You should generally evaluate your charts in terms of the following:
title descriptiveness, focal points, information sufficiency, ease of
processing, and take-away message.
Title descriptiveness. Most readers look first at the chart’s title to
grasp its message. Thus, the title should explain the primary point of

67. the chart. However, it must be short enough for the reader to
process quickly (generally fewer than ten words).
Focal points. A chart should draw the reader’s attention to the most
critical relationships and ideas. Each of the chart’s focal points should
support one main idea. The focal points can be visually generated in
many interesting ways, including font choices (bold, italics), color,
size, and callout boxes.
Information sufficiency. Charts should contain enough information
for the reader to quickly and reasonably understand the ideas that
are being displayed. Clear labels and legends should demonstrate
what is being measured and in what units. In some cases, readers
will expect to know data values at each point within the chart.
Ease of processing. A basic purpose of a chart is to convey
complicated information as quickly as possible. By selecting only the
necessary information and placing labels and data at appropriate
places, you enable your reader to process the information quickly

68. and efficiently. Ideally, your reader should grasp the key ideas within
10 to 15 seconds.
Take-away message. An effective chart leaves a lasting impression
about your key point. The take-away is the essence of your chart—
how the information, title, focal points, and other formatting
combine to convey a lasting message.
Read the case below and answer the questions that follow.
You are a marketing specialist at a media company. Over the past
few years, you have been researching how TV viewers use mobile
phones and other devices while watching TV. You have found that,

69. increasingly, viewers expect to engage via mobile devices with TV
shows and their audiences while watching TV.
Recently, you finished a survey that you have conducted annually for
the past three years. Each year, you randomly sampled adults over
18 across the country. The number of participants in the surveys was
1,543 adults in 2012, 2,337 in 2013, and 2,342 in 2014. You compiled
the following statistics from the survey:
You and your colleagues will soon give a presentation to executives
at your company. You want to focus on how to engage TV viewers
with their mobile devices. During the presentation, you will present
some of the findings of this survey, and you want to support the view
that TV viewers increasingly expect an interactive, engaging
experience that involves using their mobile phones.
You and your colleagues have created the following charts (each of
which has strengths and weaknesses):

70. 1
Of these charts, which title most reinforces the theme of your
presentation? (Remember, you want to support the view that TV
viewers increasingly expect an interactive, engaging experience that
involves using their mobile phones.)
Multiple Choice
Line Chart 1
Line Chart 2
Line Chart 3
2
Of these charts, which one is best as far as focal points?
Multiple Choice
Line Chart 3

71. Line Chart 1
Line Chart 2
Bar Chart 1
Bar Chart 2
3
Of these charts, which one is best as far as information sufficiency?
Multiple Choice
Line Chart 2
Line Chart 1
Line Chart 3
Bar Chart 1

72. Bar Chart 2
4
Of these charts, which one is best as far as ease of processing?
Multiple Choice
Line Chart 3
Line Chart 1
Line Chart 2
Bar Chart 1
Bar Chart 2
5
The bar charts could be improved as far as information sufficiency by
including all of the following items except what?

73. Multiple Choice
an axis with percentages
a note that describes the samples
a note that describes the survey questions
a note indicating the timeframe of the sampling
6
Which bar chart is easier for readers or audience members to
process?
Multiple Choice
Bar Chart 1
Bar Chart 2
7

74. Assume that you want to show a new type of viewer behavior that
has grown rapidly during the past few years. Which of the following
items would most dramatically make this point with a chart?
Multiple Choice
Tweeted during shows.
Voted for a reality show contestant.
Checked the accuracy of something said on TV.
Visited a website mentioned on TV.
Entered a contest mentioned on TV.
==============================================
COM 295 Week 3 Practice Evaluating a Routine Email (June
2019 Syllabus)

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EVALUATING A ROUTINE EMAIL
Email continues to be the most common type of written
communication is most businesses. You can follow a variety of
Principles to use it effectively: (1) use it for the right purposes, (2)
ensure ease of reading, (3) show respect for others’ time,(4) protect
the privacy and confidentiality of others, (5) respond promptly, (6)
maintain professionalism and appropriate formality, (7) manage
emotion effectively, and (8) avoid distractions.
Typically, as you write an email message, you should do the
following: (1) provide a short, descriptive subject line, (2) use
greetings and closings effectively, (3) keep your message brief yet
complete, (4) clearly identify expected actions, (5) provide a
descriptive and professional signature block, and (6) use attachments
wisely.
Routine messages should be direct and front-loaded. The primary
message should have ten words or fewer, and you should typically
place it in subject line of your email to immediately capture
attention, Furthermore, the primary message should appear in the
first sentence or two of the message and again in the closing if your
message is several paragraphs long.

76. In the body of the routine message, you should provide short
paragraphs with related details. To make sure your message receiver
will comply, include all needed information. As you draft the
message, aim for a helpful, professional, and readercentered tone.
Focus on making the message easy to read . Readers expect to
understand your primary message in less than 10 to 15 seconds, so
use short sentences and paragraphs. Paragraphs should generally be
between 20 and 80 words. Design your message so that readers can
find information in just moments. Use bullets, numbering, special
formatting, and external links to relevant information to highlight
key ideas.
Read the case below and answer the question that follow.
SUBJECT: Proper Submissions
Hey,
[Sentence 1]Thank you for travelling to our recent event “Marketing
to Senior Citizens,” [Sentence 2] All of the following expenses will be
reimbursed: air travel (up to $500 for coach-class airfare), meals (for
up to $25 per meal), travel to and from the airport (for up to $75 per
taxi ride), and some incidentals (up to $20 per day).
[Sentence 3] Reimbursement will be sent to you after the following
steps are completed. [Sentence 4] An itemized spreadsheet of

77. expenses must be received by October 15. [Sentence 5] A date, an
explanation, and an expense amount should be included on the
spreadsheet of expenses. [Sentence 6] Additionally,a single file with
copies of all receipts(in .pdf form is best) muct be attached in order
for your reimbursement to be processes. [Sentence 7] The
spreadsheet and copy of expenses should be sent to the following
email address: teri@slpconsulting.com. [Sentence 8] The phrase
“reimbursement for Sept 15 Marketing Event” should be written in
the subject line.
Best,
Jack Manning
SLP Consulting, Principal
Email: jack.manning@slpconsulting.com
Skype: slp.manning
Which of the following subject lines would be best for this email?

78. • Please Submit Your Expenses before October 15
• In Order to be Reimbursed promptly, Please Remember to
Submit Your Expenses within Four Weeks
• Thank You for Attending the “ Marketing to Senior Citizens”
Event
This email lacks a focus on the future. Which of the following calls to
action ouldbe the best focus on the future?
• Feel free to contact me any time about developing campaigns
to attract senior citizens.
• Hurry and get your receipts in so you can get you
reimbursement right away!
• Good luck reaching your marketing goals!
Overall, Which statement about the address block is most accurate?
• It is professional and complete.
• It is unprofessional and complete.
• It is professional and incomplete.

79. Before I write routine messages, Imake sure I’ve gathered all of the
relevant information.
• Rarely/Never
• Sometimes
• Usually
• Always
Before I write routine messages, I spend a significant amount of time
analyzing and piecing together the information
• Rarely/Never
• Sometimes
• Usually
• Always
Before I write routine messages, I learn as much as Ireasonably can
about the needs of the message receiver(s)
• Rarely/Never
• Sometimes

80. • Usually
• Always
As I write routine messages, I think about how the message
receiver(s) will feel while reading the message.
• Rarely/Never
• Sometimes
• Usually
• Always
As I write routine messages, I think about how the message
receiver(s) will respond.
• Rarely/Never
• Sometimes
• Usually
• Always

81. As I write routine messages, I think about how quickly the message
receiver(s) will be able to read the message.
• Rarely/Never
• Sometimes
• Usually
• Always
Before sending a routine message, I place myself in the position of
the message receiver(s) and reread the message imagining how the
message will be interpreted.
• Rarely/Never
• Sometimes
• Usually
• Always

82. Before sending a routine message, I carefully double-check the
entire message to make sure it is appropriate and accurate.
• Rarely/Never
• Sometimes
• Usually
• Always
Before sending a routine message, I frequently ask people I trust to
read the message or ask them how they would handle the
communication.
• Rarely/Never
• Sometimes
• Usually

83. • Always
Before sending a routine message, I use a spell-checker.
• Rarely/Never
• Sometimes
• Usually
• Always
==============================================
COM 295 Week 4 Apply Recruitment Presentation
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COM 295 Week 4 Apply: Recruitment Presentation
Refer back to the Planning a Presentation Click & Drag learning
activity.

84. Envision that you work for a major, nationwide accounting firm. Your
firm has many openings, and wants to recruit the most qualified
accounting students. You’ve been asked to help recruit talent at
several local universities. You begin the recruiting process with many
of these accounting students via Facebook and LinkedIn. Once you
have identified high-potential recruits, you organize several social
events to get to know them better. You also hold several informative
sessions about what it’s like to work at your firm and about what
career paths are available. Since so many other firms are competing
for the top recruits, the presentation about opportunities at your
firm is critical. You want to make sure that your presentation is
organized for maximum impact.
Use the six identified parts of a presentation to record a 2- to 3-
minute video of yourself delivering a recruiting presentation.
Remember that your target audience consists of potential employees
right out of college, so you should tailor your presentation to appeal
to topics that will be of interest to these recruits.
Include the following in your presentation:
Introduce your organization (history, specific business focus,
background, etc.).
Present the various career opportunities available within your
organization.

85. Provide examples of various ways to advance and get promoted
within the organization.
Specify benefits provided by the organization that can attract
recruits fresh out of college (continued education, professional
development, employee training, tuition assistance, etc.).
Demonstrate how the organization has been adopting technology
and training employees.
Click the Assignment Files tab to submit your assignment.
==============================================
COM 295 Week 4 Evaluating the Needs of an Audience (June
2019, Syllabus)
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Evaluating the Needs of an Audience
Understanding the needs of your audience is one of your first tasks
as you develop your presentations. As you do your homework about
the audience, answer the following questions to the degree possible:

86. How will audience members benefit from the product, service, or
ideas I am proposing? This is the single most important question you
can use to guide you as you design your presentation. In particular,
focus on benefits that fulfill an unmet need.
What communication styles will your audience respond to based on
their motivational values? Identify the motivational value systems
(MVSs) of your audience and how you might appeal to the following
MVSs: blue MVS, red MVS, green MVS, and hubs.
What is the learning style of your audience? Most people fall into
one of three major learning styles: visual, auditory, or kinesthetic.
Read the case below and answer the questions that follow.
Assume that you work in a human resources department. Recently, a
small earthquake struck near the headquarters of your company.
Although there were no injuries and little damage, your company
president thinks that all employees should be more prepared for a
major earthquake. In her words, “You never know when we’ll get the
big one.” She has asked you to promote some earthquake
preparedness workshops. The company president is holding an
employee town hall meeting for approximately 100 employees this
week. She has given you ten minutes to describe and promote the

87. upcoming earthquake preparedness workshops. The workshops will
run for two hours and involve expert training. Attending the
workshops is entirely voluntary. You have scheduled five workshops
to allow as many employees as possible to fit a workshop into their
schedules.
Now, you need to think about how best to use your ten minutes to
promote the workshops.
Which of the following is most likely an obstacle to employees
attending a two-hour workshop on emergency preparedness?
Multiple Choice
•
fitting a workshop into their busy schedules
Correct
•
skepticism that an earthquake will occur during their lifetimes
•
security in the fact that their home insurance plans will cover any
earthquake damage
•
distrust in company leadership
Explanation
Two hours is a big commitment for most employees, especially when
it’s voluntary. This would likely be the primary obstacle for nearly all

88. employees. They would not be skeptical that an earthquake might
occur in their lifetimes; after all, they just felt an earthquake
recently. There’s no reason to believe they feel secure in their
insurance plans and distrust company leadership. If anything, these
workshops show that the company’s leaders are interested in the
well-being of their employees.
You plan to explain to the employees that the workshop will be
engaging. It will include a variety of activities, including short videos,
simulations, and hands-on activities. You will emphasize that the
workshop will move quickly from activity to activity. This will most
appeal to what type of learner?
Multiple Choice
•
kinesthetic learners
Correct
•
visual learners
•
auditory learners
Explanation
This format of training appeals most to kinesthetic learners, those
who like to be actively involved and need a change in activities fairly
frequently.

89. As part of your ten-minute pitch about the workshops, you plan to
show several diagrams and charts. One diagram depicts the
procedures in place at your workplace. One chart shows the
dramatic reduction in risks to homes that can be achieved with
simple preventative measures. This approach most appeals to what
type of learner?
Multiple Choice
•
visual learners
Correct
•
kinesthetic learners
•
auditory learners
Explanation
Charts and diagrams clearly appeal most to visual learners.
With the company president’s permission, you’ve thought of a
variety of incentives to get employees to attend the workshops.
Which of the following would not be an effective incentive?
Multiple Choice

90. •
a food storage starter kit for only $99
Correct
•
a free meal
•
a $100 company donation to the Red Cross in the name of each
employee who attends the workshops
•
a free emergency preparedness guidebook
Explanation
Any time you’re asking employees to attend voluntary events, you
will need to think of some good incentives to attend. Most
employees would never pay for anything related to a workshop,
especially a workshop that most employees would consider non-
urgent. On the other hand, most employees are attracted to free
items and services.
==============================================
COM 295 Week 4 Practice Case Analysis Establishing
Credibility as a Presenter (June 2019, Syllabus)
FOR MORE CLASSES VISIT

91. www.com295study.com
Establishing Credibility as a Presenter
One of your first presentation strategies should be to establish
credibility. Without appearing self-serving, find ways to increase your
perceived credibility. Use the presentation to show your thorough
understanding of a business issue. Frame your ideas in ways that
show clear benefits to your company, its employees, and its
stakeholders. In every way, display honesty and openness.
During the presentation, you establish your competence by showing
that you know the content well. You show your caring by connecting
emotionally with audience members and adapting to their needs.
You show your character by being open and honest. After your
presentation, following up as appropriate with audience members
shows your caring and character as well. Some audience members
may raise issues for you to look into or ask for additional
information. Comply with these requests promptly and you will
establish a reputation for responsiveness.
In this exercise, you will evaluate how your actions and statements
build your credibility in terms of competence, caring, and character.

92. Read the case below and answer the questions that follow.
You are a marketing specialist at a media company. Over the past
few years, you have been researching how TV viewers use mobile
phones and other devices while watching TV. You have found that
viewers increasingly expect to engage via mobile devices with TV
shows and their audiences while watching TV.
About one month ago, you and your colleagues gave a presentation
to executives at your company regarding some of your survey
results. The executive team members were generally impressed with
the information, but they also seemed skeptical that your company
needed to make any major changes. These executives made various
statements referring to using mobile devices while watching TV as
"largely a fad" or simply "nonmonetizing." They also expressed
concern about making major changes to cater to the youngest
viewers (under 25 years old), who they feel are not their most
important demographic. However, they were impressed with your
presentation enough that they wanted you to dig deeper into the
data and come up with some recommendations.
After a month of deeper analysis of your data, you have found even
stronger evidence that viewers under 40 use their mobile devices
frequently while watching TV. You thought these data helped bolster
your argument that younger TV viewers expect an interactive
experience while watching TV programs—using mobile devices to
interact with TV hosts, actors, and other viewers; to participate in

93. contests and games; and to interact in other creative ways with the
programming.
With more and more TV viewers recording shows and watching
commercial-free later, you thought that adopting an interactive
approach to many programs could counteract this trend and get
viewers excited about watching programs live. In fact, you think
there is currently a great opportunity to develop a new business
model that embraces interactive programming.
Now, you've returned to make a presentation to this same group of
senior vice presidents (SVPs): Katie O'Harrah, SVP of marketing; Jake
Ecksberg, SVP of programming; Sam Clawson, SVP of interactive;
Marco Feinstein, SVP of communications; and Peter Orwell, SVP of
business development. You know most of these executives are
skeptical of major changes to the current business model, but you
also expect them to listen objectively to your views. You will
recommend that the company aggressively pursues programming
with an interactive component. In particular, you will suggest pilot-
testing interactive features for three shows that are most popular
with your 31- to 40-year-old demographic.
Which of the following statements is most likely to raise your
credibility through competence?
Multiple Choice
•
"We've provided the original data from the survey on the corporate
intranet so you can access it yourselves."

94. •
"I do think we should let our creative teams worry about that."
•
"In addition to these survey results, we've found from many
sources—in our viewer labs, with focus group research, and with
interviews of dozens of industry experts—that viewers expect more
interactive TV."
Correct
•
"We've done all of this research to help us gain a competitive
advantage—to gain insights about where the market is going so that
we can focus our efforts in the right direction."
Explanation
The correct statement most emphasizes the reliability of you and the
data. It emphasizes your ability to gather research well and form
thoroughly analyzed conclusions. It also emphasizes reliability
through many sources of information. In short, this statement
emphasizes your ability to approach your business problem well and
get the job done.
By showing a thorough understanding of your survey results,
organizing your content in a clear manner, and generally showing
you are prepared for this presentation, you are most demonstrating
what aspect of credibility?

95. Multiple Choice
•
caring
•
character
•
competence
Correct
Explanation
By coming prepared with well-analyzed and well-organized content,
you are primarily demonstrating competence. You inspire confidence
that you know what you're talking about.
Before introducing the results of your survey, you explain in detail
how you collected the data and the possible limitations of this
survey. You also tell the SVPs where they can access all of the raw
data on the corporate intranet. What aspect of credibility are you
most demonstrating?
Multiple Choice
•
character

96. Correct
•
competence
•
caring
Explanation
You are primarily demonstrating character. You are focusing on
transparency by opening up the survey process and data to the SVPs.
It's unlikely they will have time to go through your data, but they are
likely to now place more trust in your character and assume that you
will not manipulate the data for your own personal agenda.
After the presentation, you discover that you provided some
inaccurate figures. In a few cases, you inadvertently overstated by
more than 50 percent the use of mobile devices while watching TV.
You immediately email the SVPs with the correct figures and explain
what you think this implies about your recommendations. What
aspect of credibility are you most demonstrating?
Multiple Choice
•
character
Correct
•
competence
•

97. caring
Explanation
In this case, the best choice is character. You've made a mistake and
you do not want to hide it. You are living up to high moral and ethical
values by fixing the mistake and ensuring transparency.
==============================================
COM 295 Week 4 Practice Case Analysis Establishing
Credibility as a Presenter
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COM 295 Week 4 Practice: Case Analysis: Establishing Credibility as a
Presenter
Evaluating the Needs of an Audience
Understanding the needs of your audience is one of your first tasks
as you develop your presentations. As you do your homework about
the audience, answer the following questions to the degree possible:

98. How will audience members benefit from the product, service, or
ideas I am proposing? This is the single most important question you
can use to guide you as you design your presentation. In particular,
focus on benefits that fulfill an unmet need.
What communication styles will your audience respond to based on
their motivational values? Identify the motivational value systems
(MVSs) of your audience and how you might appeal to the following
MVSs: blue MVS, red MVS, green MVS, and hubs.
What is the learning style of your audience? Most people fall into
one of three major learning styles: visual, auditory, or kinesthetic.
Read the case below and answer the questions that follow.

99. Assume that you work in a human resources department. Recently, a
small earthquake struck near the headquarters of your company.
Although there were no injuries and little damage, your company
president thinks that all employees should be more prepared for a
major earthquake. In her words, “You never know when we’ll get the
big one.” She has asked you to promote some earthquake
preparedness workshops. The company president is holding an
employee town hall meeting for approximately 100 employees this
week. She has given you ten minutes to describe and promote the
upcoming earthquake preparedness workshops. The workshops will
run for two hours and involve expert training. Attending the
workshops is entirely voluntary. You have scheduled five workshops
to allow as many employees as possible to fit a workshop into their
schedules.
Now, you need to think about how best to use your ten minutes to
promote the workshops.
1
You’re considering gaining the attention of the employees by
mentioning that nearly two-thirds of homes are at significant danger
of catching fire in the event of a major earthquake. What need are
you most appealing to with this attention-getter?

100. Multiple Choice
safety of families
safety of colleagues
job security
data security
2
Which of the following is most likely an obstacle to employees
attending a two-hour workshop on emergency preparedness?
Multiple Choice
fitting a workshop into their busy schedules
skepticism that an earthquake will occur during their lifetimes

101. security in the fact that their home insurance plans will cover any
earthquake damage
distrust in company leadership
3
You plan to explain to the employees that the workshop will be
engaging. It will include a variety of activities, including short videos,
simulations, and hands-on activities. You will emphasize that the
workshop will move quickly from activity to activity. This will most
appeal to what type of learner?
Multiple Choice
kinesthetic learners
visual learners
auditory learners
4
You plan to explain that, immediately after most disasters, there are
few people prepared to lead and direct rescue efforts. As part of the
training, employees will learn how to lead rescue efforts and how to

102. direct and coordinate resources. Which type of motivational value
system does this message appeal to the most?
Multiple Choice
red MVS
blue MVS
green MVS
hub MVS
5
You also plan to explain that preparing to help others during an
emergency is an act of love and loyalty right now. This message most
appeals to employees with which MVS?
Multiple Choice
blue MVS

103. red MVS
green MVS
hub MVS
6
As part of your ten-minute pitch about the workshops, you plan to
show several diagrams and charts. One diagram depicts the
procedures in place at your workplace. One chart shows the
dramatic reduction in risks to homes that can be achieved with
simple preventative measures. This approach most appeals to what
type of learner?
Multiple Choice
visual learners
kinesthetic learners
auditory learners

104. 7
With the company president’s permission, you’ve thought of a
variety of incentives to get employees to attend the workshops.
Which of the following would not be an effective incentive?
Multiple Choice
a food storage starter kit for only $99
a free meal
a $100 company donation to the Red Cross in the name of each
employee who attends the workshops
a free emergency preparedness guidebook
==============================================
COM 295 Week 4 Practice Case Analysis Evaluating the
Needs of an Audience

105. FOR MORE CLASSES VISIT
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COM 295 Week 4 Practice: Case Analysis: Evaluating the Needs of an
Audience
Establishing Credibility as a Presenter
One of your first presentation strategies should be to establish
credibility. Without appearing self-serving, find ways to increase your
perceived credibility. Use the presentation to show your thorough
understanding of a business issue. Frame your ideas in ways that
show clear benefits to your company, its employees, and its
stakeholders. In every way, display honesty and openness.
During the presentation, you establish your competence by showing
that you know the content well. You show your caring by connecting

106. emotionally with audience members and adapting to their needs.
You show your character by being open and honest. After your
presentation, following up as appropriate with audience members
shows your caring and character as well. Some audience members
may raise issues for you to look into or ask for additional
information. Comply with these requests promptly and you will
establish a reputation for responsiveness.
In this exercise, you will evaluate how your actions and statements
build your credibility in terms of competence, caring, and character.
Read the case below and answer the questions that follow.

107. You are a marketing specialist at a media company. Over the past
few years, you have been researching how TV viewers use mobile
phones and other devices while watching TV. You have found that
viewers increasingly expect to engage via mobile devices with TV
shows and their audiences while watching TV.
About one month ago, you and your colleagues gave a presentation
to executives at your company regarding some of your survey
results. The executive team members were generally impressed with
the information, but they also seemed skeptical that your company
needed to make any major changes. These executives made various
statements referring to using mobile devices while watching TV as
“largely a fad” or simply “nonmonetizing.” They also expressed
concern about making major changes to cater to the youngest
viewers (under 25 years old), who they feel are not their most
important demographic. However, they were impressed with your
presentation enough that they wanted you to dig deeper into the
data and come up with some recommendations.
After a month of deeper analysis of your data, you have found even
stronger evidence that viewers under 40 use their mobile devices
frequently while watching TV. You thought these data helped bolster
your argument that younger TV viewers expect an interactive

108. experience while watching TV programs—using mobile devices to
interact with TV hosts, actors, and other viewers; to participate in
contests and games; and to interact in other creative ways with the
programming.
With more and more TV viewers recording shows and watching
commercial-free later, you thought that adopting an interactive
approach to many programs could counteract this trend and get
viewers excited about watching programs live. In fact, you think
there is currently a great opportunity to develop a new business
model that embraces interactive programming.
Now, you’ve returned to make a presentation to this same group of
senior vice presidents (SVPs): Katie O’Harrah, SVP of marketing; Jake
Ecksberg, SVP of programming; Sam Clawson, SVP of interactive;
Marco Feinstein, SVP of communications; and Peter Orwell, SVP of
business development. You know most of these executives are
skeptical of major changes to the current business model, but you
also expect them to listen objectively to your views. You will
recommend that the company aggressively pursues programming
with an interactive component. In particular, you will suggest pilot-
testing interactive features for three shows that are most popular
with your 31- to 40-year-old demographic.

109. 1
Which of the following statements is most likely to raise your
credibility through competence?
Multiple Choice
“We’ve provided the original data from the survey on the corporate
intranet so you can access it yourselves.”
“I do think we should let our creative teams worry about that.”
“In addition to these survey results, we’ve found from many
sources—in our viewer labs, with focus group research, and with
interviews of dozens of industry experts—that viewers expect more
interactive TV.”
“We’ve done all of this research to help us gain a competitive
advantage—to gain insights about where the market is going so that
we can focus our efforts in the right direction.”
2

110. Which of the following statements is most likely to raise your
credibility through caring?
Multiple Choice
“I do think we should let our creative teams worry about that.”
“We’ve done all of this research to help us gain a competitive
advantage—to gain insights about where the market is going so that
we can focus our efforts in the right direction.”
“In addition to these survey results, we’ve found from many
sources—in our viewer labs, with focus group research, and with
interviews of dozens of industry experts—that viewers expect more
interactive TV.”
“We’ve provided the original data from the survey on the corporate
intranet so you can access it yourselves.”
3
Which of the following statements is most likely to raise your
credibility through character?
Multiple Choice

111. “In addition to these survey results, we’ve found from many
sources—in our viewer labs, with focus group research, and with
interviews of dozens of industry experts—that viewers expect more
interactive TV.”
“I do think we should let our creative teams worry about that.”
“We’ve provided the original data from the survey on the corporate
intranet so you can access it yourselves.”
“We’ve done all of this research to help us gain a competitive
advantage—to gain insights about where the market is going so that
we can focus our efforts in the right direction.”
4
By showing a thorough understanding of your survey results,
organizing your content in a clear manner, and generally showing
you are prepared for this presentation, you are most demonstrating
what aspect of credibility?
Multiple Choice
caring

112. character
competence
5
Each of the SVPs has many questions for you. You give each time to
pose the questions, and you take time to answer each question
carefully. In each case, you acknowledge the importance of the
question. In most cases, you provide a thorough, compelling
response. In a few cases, you promise to find a good answer for them
within a week. What two aspects of credibility are you most
demonstrating?
Multiple Choice
competence and character
competence and caring
caring and character
6

113. Before introducing the results of your survey, you explain in detail
how you collected the data and the possible limitations of this
survey. You also tell the SVPs where they can access all of the raw
data on the corporate intranet. What aspect of credibility are you
most demonstrating?
Multiple Choice
character
competence
caring
7
After the presentation, you discover that you provided some
inaccurate figures. In a few cases, you inadvertently overstated by
more than 50 percent the use of mobile devices while watching TV.
You immediately email the SVPs with the correct figures and explain

114. what you think this implies about your recommendations. What
aspect of credibility are you most demonstrating?
Multiple Choice
character
competence
caring
==============================================
COM 295 Week 5 Communication Tools Comparison
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Part I:
Compare traditional communication tools with social media
communication tools in no more than 175 words. What are the pros
and cons of each?

115. Part II:
Review the following scenario:
Your coworker's office is situated next to yours. One day she comes
into your office and informs you of a huge project that is in the
process of being assigned from upper management to your
department's manager. Within forty eight hours, your department
manager contacts you through a text message informing you of your
inclusion in this project. Unfortunately, your manager included very
minimal information about project specifics, so you do not know
enough to get a solid start.
Your manager is highly political and does not pay much attention to
detail. Also, he does not like his personnel reaching out to individuals
outside of the department, especially his counterparts.
On the other hand, you do have good relationships with other
departmental managers.
Discuss in 525 to 700 words the following:
Explain how you would go about gathering the information needed
to start your project, while navigating the tough political map.

116. Select one of the communication tools from Part I to deliver your
message, and explain the rationale behind your selection.
Describe how you would use the selected communication tool in the
given scenario to deliver your message.
==============================================