Learn how video marketing can make a difference in your plastic surgery practice. It's easier than you think.

1. Why Video Can Be An
Important Educational &
Marketing Tool
for Your Practice

2. Heather J. Furnas, M.D.
Conflict of Interest:
Editor, The Business of Plastic
Surgery

3. Why Video?

4. Why Video?
Emotions build a relationship between
the face on the screen and the viewer.

5. Over one billion viewing
0
1
2
3
4
5
6
7
In Billions
hrs/month '12
hours/month '13

6. Why Video?
# 2 Search Engine
Fastest growing ad medium
35 hrs of video loaded/m

7. Why not Video?
Complicated Intimidating
Expensive Foreign Territory
FEAR

10. How to Make a Movie?

11. How to use those programs?

12. Apple Support

13. http://www.apple.com/support/imovi
e/

18. Why Video?

19. Example of an Educational Video

21. Video Tips
• Short ‘n’ Sweet (< 5 minutes)
• Vivid images
• Human interaction

22. Content, Not Ads!
• Create a brand.
• Build valuable content.
• Build a relationship with viewers.

23. How to Build an Audience?

24. How to Build an Audience?
Hint: Be Social!

25. FACEBOOK
BLOG
YOUTUBE

26. BLOG
SOCIAL
MEDIA

27. VIDEOS!

30. If you get stuck,
there is
YouTubeHelp!

32. Channel Trailer

33. PLAYLISTS

37. Abby
Created
This
Video.

38. Example of a Persuasive Video

45. From the Top
1) Make a video.
(Write a Blog.)
2) Share it on
SHARE

47. FACEBOOK
BLOG
YOUTUBE

48. Blog
Announced
In Newsletter

49. Example of a Branding Video…