1. Migration To Cloud Computing Build, Buy or Both? Pascal Walschots EMEA Communication Sector | Software plus Services Microsoft Corporation

3. What’s in a Cloud? ?

4. Agenda Industry transformation & trends Cloud computing & Windows Azure Combining Public & Private Cloud Service Provider Roles Next steps

6. Customizability

7. Visibility & Control

8. Data Accessibility

9. Global Reach

10. Ease of Provisioning

11. Business Agility

13. User in control

14. Deployment choices for IT

15. Extending tools and platform to cloud

16. Experience across multiple devices

17. Best-in-class SLAs and IT governanceSoftware + Services +

18. Cloud Computing opportunity % $150B $46B 2009 2013 Graph created by Microsoft based on Gartner data. Source: Gartner, Inc. “Forecast: Sizing the Cloud, Understanding the Opportunities in Cloud Services”, by Ben Pring et al, March 18, 2009

19. Service Providers: Key to Cloud Growth 20k+ WW Hosters** ~15% YoY Growth** All ‘In-house’ hosting falls below 50% in 2008 * Enterprises, ISV’s, Public Sector see the value of 3rdparty hosting * IDC Survey 2008 ** Tier1 Research on Managed Hosting

20. Still early …

22. Management Costs Decrease

23. Management Costs Decrease Significantly

24. IT as a Service

25. Well-known, stable and secure

26. Utilization <15%

27. Capacity on Demand

28. Global ReachTraditionalDatacenter VirtualizedDatacenter TraditionalDatacenter VirtualizedDatacenter

29. Non-Cloud inefficiencies Allocated IT-capacities Load Forecast “Under-supply“ of capacities “Waste“ of capacities Fixed cost of IT-capacities IT CAPACITY Barrier for innovations ActualLoad Time

30. Optimized in a Cloud View Allocated IT-capacities Load Forecast No “under-supply“ IT CAPACITY Reduction of “over-supply“ Reduced costs if reduced load Reduction of initial investments ActualLoad Time

31. The Cloud Computing Continuum Private Public Partner Microsoft Software as a Service (SaaS) IT as a Service Platform as a Service (PaaS) Infrastructure as a Service (IaaS) | Dynamic Data Center Toolkit For Hosters Dynamic Data Center Toolkit For Enterprises

32. A high-level view

33. WEB & CLOUDS Web applications Third party cloud Developer Experience Use existing skills and tools Compute Storage Management Management Relational data Connectivity Access control LOB Applications Composite applications ON-PREMISES Windows Azure

34. Azure Services – Purchasing Models CONSUMPTION “Pay as you go and grow” Available at PDC* launch Low barrier to entry and flexibility Optimized for cloud elasticity SUBSCRIPTION “Value for a commitment“ Select offers at PDC* Discounts for commitment Plans for payment predictability VOLUME LICENSING “Coordinated purchasing” Planned for post PDC* Unified purchasing through EA Introduction to volume discounts

35. Metered usage

36. Combining Private & Public Cloud Offer integrated management of solutions across your private cloud and Azure ManagedHosting Provide managed services on top of your own private cloud Integrate your control panel with Windows Azure and resell access to Azure-hosted applications Mass MarketHosting Offer access to shared and dedicated services through your control panel Network Providers Offer web and email delivered over your network Offer innovative Azure services that connect data and devices over your network

37. Be the first

38. Managed Hosting examples Disaster Recover Back up on-premise data An ITIL compliance service where the customer backs up critical system data to SQL Azure. In emergencies systems are restored from Azure, backup to virtual servers at the Service Provider Customer Azure Hoster Fail over to hosted servers “Burstable” server capacity Hoster A hosteroffers “burst hosting” – temporary development, test and data processing environments for high usage over short periods. By using Azure the customer pays only for the time and capacity used. Hoster servers Dedicated servers Customer Burst servers Azure

39. For Windows hosters: Integrate your control panel with Azure and resell access to SaaS applications running on Windows Azure Mass Market Hosting examples Hoster Hoster Services Unified Control Panel Azure Customer Provisioning Azure offers ISV App ISV App ISV App Hoster For Linux hosters: Integrate your control panel with Azure and offer Windows hosting without having to run Windows Hoster Linux servers Unified Control Panel Customer ASP.NET, SQL, DotNetNuke, on Azure

40. Bright future ahead

41. In Summary We are still far from the time when everything goes in the Public cloud Private and Public Cloud fedaration will unleash a huge opportunity to win Enterprise IT Service Providers should invest in a dynamic infrastructure to optimize cost and create new offerings, use the Dynamic Data Center toolkit to get started

42. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.