Protect Yourself 1, Inc. (PY1) presented its Safe2live Social Marketing Media Campaign in virtual worlds at the gamesforhealth conference. It is hoped that PY1’s presence in Second Life and JokaydiaGRID will enhance our ongoing learning and application of 3-D technology which will promote PY1’s objectives to provide HIV and STD, Awareness, Education and Prevention for the targeted at risk population, nationally and internationally.

1. Welcome to Protect Yourself 1, Inc. Protect Yourself 1, Inc. (PY1), a Non-Profit Corporation with Federal Tax Exempt Status 501 (c) (3) operating in Maryland since August 2005. May 17-19, 2011, Boston, MA www.gamesforhealth.org

2. Speaker Monique Richert Executive Director SL Avatar: Chayenn Avatar: monique richert JokaydiaGRID Sally S. Cherry Social Media Consultant Avatars: SarVana Haalan Second Life/JokaydiaGRID, May 17-19, 2011, Boston, MA www.gamesforhealth.org

3. PY1's Mission To increase Awareness, Education and Prevention of HIV and related diseases by using entertainment, nature, animals, art, and events to foster a sense of individual responsibility that encourages positive health behavioral change among the general public.

4. PY1's Goals To decrease the taboos, myths and stigma associated with the HIV virus. To lower the number of new infections and reduce HIV transmission.

5. PY1 is a media driven agency with a focus on providing HIV Awareness, Education and Prevention in innovative ways. PY1 has a history of development and implementation of social marketing media campaigns and services in Baltimore, Maryland and regionally.

6. PY1's Virtual Presence Since 2011, PY1 is headquartered on Nonprofit Commons , a nonprofit archipelago in Second Life. The Nonprofit Commons is managed by a community of volunteers, under the leadership of TechSoup Global: http://www.techsoup.org. As the most frequently used virtual world platform, Second Life has about 6.9 million registered users all over the world. With a scope of this magnitude, PY1 is ready to establish a working presence within this virtual environment.

7. Benefits of Virtual Presence The presence of PY1’s headquarters in Second Life will provide invaluable opportunities for interdisciplinary collaboration between in-world educators, nonprofits colleagues, and health intervention professionals.

8. PY1's Vision It is hoped that PY1’s presence in Second Life will enhance our ongoing learning and application of 3-D technology which will promote PY1’s objectives to provide HIV and STD Awareness, Education and Prevention for the targeted at risk population.

9. PY1 In Second Life Nonprofit Commons (TechSoup) SLurl: Location-Based Linking in Second Life (http://slurl.com/secondlife/Aloft%20Nonprofit%20Commons/236/169/24)

10. PY1's Educational and Entertainment Program features , Safe2Live, a social marketing media campaign providing HIV and STD Awareness Education and Prevention for underserved at risk populations. The campaign is a success within various real life (RL) settings.

11. To broaden the scope of its RL communication, PY1 and the Safe2Live© team use Public Service Announcements, performing arts, the World Wide Web, social networking sites and virtual reality as accessible outreach tools, for engaging and educating the most vulnerable demographic and target audience: youth ages 8-13.

12. Safe2Live features a Mobile Puppet Theater (MPT) which offers a fun, entertaining, and interactive outreach for educating youth ( ages 8-13) in targeted communities that are at-risk for HIV/AIDS transmission. The effectiveness of the Safe2Live’s Mobile Puppet Theater, a science-based program, is proven by the documented results of the pre and post surveys.

13. http://www.youtube.com/protectyourself1#p/a/u/1/ZNucNsIQoAE Mobile Puppet Theater

14. PY1 in OpenSim: (JokaydiaGRID) Safe2live is a case study project existing in a clearly defined virtual world platform… OpenSim. The Safe2live Campaign and its Mobile Puppet Theater is managed within the OpenSim grid, JokaydiaGRID, due to the campaign’s targeted population of youth 8-13 years.

15. Why OpenSim? While Second Life prohibits access to individuals 12 years and under, it is completely unusable for elementary school populations. Since the targeted youth population will not be able to use Second Life, OpenSim is the ideal option for elementary school students, teachers, and parents looking to experience a 3D science-based learning.

16. Once the Mobile Puppet Theater characters are integrated into the OpenSim virtual world platform, they will help educate youth and the targeted audiences via self-paced games, videos, information note cards, themed music and self-paced quizzes.

17. The targeted population and visitors will also be able to interact with the characters and learn about HIV in a fun and entertaining way.

18. Creating the Safe2live in OpenSim will allow the campaign to provide information, resources and support for under-served populations nationally and internationally.

19. The creation of virtual-based Safe2live e-learning experience gives community stakeholders, community based organizations, educators and parents another way to educate youth about HIV and STD prevention, HIV/AIDS-associated stigma, and commonly associated challenges related to the AIDS epidemic.

20. PY1 in OpenSim JokaydiaGRID Region: PY1 (177, 90, 24) JokaydiaGRID Website: http://jokaydiagrid.com/ URI Address: http://jokaydia.metaverseworlds.com/ :8002

21. Protect Yourself 1, Inc. realizes that when we educate our youth, we also protect the future of our communities and nation. The more pre-adolescents are informed and made aware of safe choices, the more the incidence of HIV and Sexually Transmitted Diseases (STDs) can be reduced in our communities. And, subsequently, the quality of life there can be improved. Educating youth at a young age, and showing a respect for their knowledge, is what is needed to help avoid an increase of HIV and STD infections.

22. Contact Monique Richert Executive Director 443 491 3634 [email_address] Sally S. Cherry Social Media Consultant 443 528 3359 [email_address] Twitter.com/PY1US Facebook.com/PY1US youtube.com/safe2live youtube.com/protectyourself1 protectyourself1.org