Customer insight and marketplace predictions are a few of the profitable benefits found in big data technology. Leading companies are using the advanced analytics solution to find new revenue streams, increase customer satisfaction and optimize the supply chain.
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Transform Your Business with Big Data and Hortonworks
1. CONSULTING SOLUTIONS OUTSOURCING
PARTNER FOR A NEW
ERA
Transform Your Business with
Big Data and Hortonworks
Tom Kersnick – Pactera – Director Big Data Solutions
Robby Richardson – Hortonworks – Enterprise Account Manager
Big Data is extremely critical in organizations just to keep up with the masses.In most retail organizations, internal data is very challenging to comprehend in understanding your customer as well as demand.Publications state that 1/3 of retailers are in the dark regarding data that could be available to them. The Silo approach within organizations is the primary cause of the broken data pipeline.The primary reasons as of why this is a hurdle are due to:*The lack of sharing data – definitely a major obstacle in measuring ROI*Misuse of available data in marketing communications – not able to personalize directly to your customer*Linking data at the customer level – this is needed to thoroughly understand user behavior*Infrequent data collection – only extracting from logs and online serving systems used within your traditional reporting ecosystem*Not enough customer data – not capturing the details of the customer (includes proper timings of viewed product, key indicators on why a user looks at one product versus another and so on)
Flight Cost Variant Determination Flight Cost is one of the algorithm methods being used to increase/decrease revenue based on page views, consumer marketing, and time spent on a particular one-way or round-trip flight by a consumer. The goal is to provide not only alternatives, but increase/decrease cost while other consumers are also viewing the same flights. This is determined by sales from all related airlines and competitors during the flight availability. This method can be extended to use other sources as well.Destinations:web applicationsmobile applicationshadooprdbmsIn the solution architecture shown, the in memory solution processes views, marketing, customer behavior, time, and competitor results to derive a increased or decreased price for a given one-way or round trip flight. This allows this travel company to determine the proper pricing based on these measures within an algorithm. The architecture shown also allows this travel company to try out other predictive models at any given point in time to see if one model out performs another. They could be utilizing similar measures and outcomes as well as new derived measures from their predictive models. Overall, this is a win for the travel company. Never losing revenue from the original ‘bread and butter’ model they always apply. Fascinating right?As you can see in the outgoing destinations, this provides consistent results in all platforms allowing a finite understanding of how the travel company is generating results overall. The solution can provide endless results based on predictive models that can be applied in real-time. Any day, any time, any millisecond.
Pactera offers a complete life cycle solutions within your organization. We offer a free 4 hour executive and technical workshop within your organization. We just ask for you to fill out a 1 page questionnaire to help us understand your expectations.The executive workshop entails strategy, planning, and your current and future goals.The technical workshop is a deep dive involving end to end management and a proper solution architecture based on your current and up and coming goals. Once the workshops is complete, we will provide you an assessment of the outcome.We also offer a 2-4 week proof of concept to ensure your project is put into action. And finally, we offer Full lifecycle in the following:Benchmark & MonitoringIntegrations & MigrationsImplementation & ArchitectureProject ManagementAnalyticsReporting
