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Digital Strategy Framework
Copyright © 2013-14 Digital Confluence, LLC
All rights reserved. Reproduction prohibited without prior
written permission of Digital Confluence LLC

Page 2 Digital Confluence LLC – Trusted Partners in Digital and Data Transformation
Digital strategy is a critical part of the overall process
•Monitor progress
•Recalibrate resources
•Course adjustments
•Change management
•Realize benefits
•Scorecards/Outcomes reporting
•Customer feedback
•Metrics
•Performance plan alignment
•Finalize business priorities
•Capability development initiatives
•Resource allocation
•Budgets
•IT Prioritization
•Human Capital
•Goals & Milestones
•Strategic initiatives
•Business unit strategic plans
• Digital strategy
Strategic
Planning
Operational
Planning
Execution
Performance
Measurement &
Management
Multi-year horizon 12 month horizon

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Identify
opportunities and
threats
Organize and develop
foundation for
unleashing digital
Prioritize, align
investments and
accelerate impact
The 3 phases of Digital Strategy planning
 Where is the biggest value of
digital?
 Which businesses and which
customer segments?
 What functions and what is
the economic value?
 What are key digital business
opportunities?
 What is competitive
landscape?
 Prioritize investments
 Align investments to focus
on value creation
 Define project governance
process
 Follow phased and balanced
approach
 Focus on quick wins to
accelerate impact
 Build foundations for
enablement
 Align organization –
customer-centric focus
 Assess roles needed
 Partner to build technology
capabilities and centers of
competences
Design
Mobile/Digital
Big Data – Data Lake,
Advanced analytics
Social Media integrated with
CRM
 Grow talent and partners as
appropriate
Value Assessment Operating Model Execution Roadmap
Digital Confluence LLC – Trusted Partners in Digital and Data Transformation
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Value Levers of Digital – varies by the Financial Institution
Digital Confluence LLC – Trusted Partners in Digital and Data Transformation
Customer experience
Operational Excellence and
Risk mgmt.
Product/Business Model
innovation
Understanding the Customer needs
• Segmentation/Analytics
• Social media engagement
Top line growth
• Online Sales and Marketing
• Predictive marketing
• Optimized customer journeys for onboarding
Customer touch point for servicing
• Self-service
• Omni-channel coherence
• Personalized, preferences based
customer services
Process Digitization
• Performance improvement
• Paperless
Worker Enablement
• Anytime, anywhere
• Collaboration and knowledge sharing
Performance management
• Data driven decision making
• Better risk management
Digitally modified business
• Product/Service augmentation
• Digital wrappers
New Digital Business
• New business models based on
Digital
• Customer centric value-chains
• Optimized customer journeys for
onboarding
Digital globalization
Balanced approach with one or two transformational opportunities
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Operating model considerations for Digital
Digital Confluence LLC – Trusted Partners in Digital and Data Transformation
• Project decision
making and
prioritization
• Centralized vs.
federated
• Multi-sourcing and
partnerships
• New roles - Data
Scientist, UX designer,
Business Technologist
• Design and User
Experience
• Mobility
• Big Data, Data
Management and Data
Science
• Social Media
• Chief Digital Officers,
• Chief Data, Customer
Experience Focus
• Digital Channel
Management
Organization
Functions
Technology
Governance
Talent
Management
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Accelerating impact
Digital Confluence LLC – Trusted Partners in Digital and Data Transformation
Horizon 1 –
Quick-Wins
Horizon 2-
Build Foundation
Horizon 3 –
Enable and Monetize
• Assessment &
Identification
• Pilots and Prototypes
• Quick improvements
• Foundational capabilities:
resources, processes,
technology foundation
• Comprehensive cross-
functional roadmap
• 1-2 business game-
changer capabilities in
adoption phase
• Enablement across products,
channels and customer
segments- monetizing
capabilities developed
• End-to-end transformation:
Organization looks and feels
Digital and data-driven
• New business models – new
revenue sources, inherent
scalability for growth,
tapering of cost curve
Think strategically but act tactically
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Full service digital
re-engineering practice for
financial services
Digital Confluence LLC – Trusted Partners in Digital and Data Transformation

Credit Decisioning
Big Data based decisioning
and Targeting – small
business and p2p
Smart Banking with
analytics
Digital Banks – mobile and
social banks with built in
analytics to simplify
managing money
Digital Advice
Replacing high-touch with
high-tech.
Algorithm based
Roboadvisors
Algorithm based advisor to
manage goal based
portfolio
Mobile Payments,
Wallets and POS
Mobile payments as the
ultimate enabler of
commerce
Crypto-currencies
Blockchian, Bitcoin and the
internet value exchange
ecosystem disrupting the
econmics of payments
Bank Investments Payments
Customer and Market Intelligence Risk and Compliance
Informed
Enterprise
Digitally
reengineered
Financial
Services
Our Practice
areas Strategy and
Business analysis
Decision
Science
Engineering/
Architecture
Experience
Design
Big Data and Decision Science Mobile , Online and Internet of Things
Social Media Cloud computing
Copyright © 2013-14 Digital Confluence, LLC, Partners in Digital Transformation
All rights reserved. Reproduction prohibited without prior written permission of Digital Confluence LLC