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Shiloh Valley Presentation
- 3. JUANITA DE LA VEGA BRIAN GOULD JEROME MALLORY STEPHEN RICHARDSON CRAIG RODRIGUES RUBEN VELASCO
- 4. WHY ARE WE DOING THIS STUDY?
- 5. To find out what important factors influence renewal decisions? • To measure with the leasing office customer service. • To get an idea how Shiloh Valley Overlook can the number of tenants that renew.
- 6. 1 2 3 4 5 METHODOLOGY
- 7. EXPLORATORY RESEARCH & PRIMARY DATA Research collected through door to door and Distributed 10AM - 6PM
- 8. 101 TOTAL SURVEYS COLLECTED 13 Questionnaires eliminated due to 88 were entered into SPSS for
- 9. 1 2 3 4 5 OUR DATA
- 10. Our respondents are… “Young Influentials” and “Upward Bound” based on Prizm segmentation. Household size usually 2 or greater.
- 11. We also gathered opinions on… •Safety •Amenities •Contract Terms •Renewal Process •Maintenance •Cleanliness •Price Increases
- 12. GENDER 0% Male 50% 50% Female N/A
- 13. GENDER 0% Male 50% 50% Female N/A STUDENT? N/A 1% No 44% Yes 55%
- 14. 1 2 3 4 5 SOME RESEARCH QUESTIONS AND ANALYSIS
- 15. #1 What are factors to SVO tenants?
- 16. Means of Importance (lower = more important) 3.00 2.50 2.00 1.50 Mean 1.00 .50 .00
- 17. #2 What are the of the SVO tenants towards certain factors?
- 18. Current Attitude (lower = better) 4.00 3.00 2.00 Mean Std. Deviation 1.00 .00
- 19. #3 Does being a student affect a person renews their lease for?
- 20. Tenants Who Are Students Preferred Renewal Type 30 25 20 Lease Type 15 10 5 0 6 months 12 months 18 months 24 months
- 21. #4 We see what lease students prefer (#3), but does being a student or not a student ?
- 22. Student Status vs Lease Choice Chi-Square Tests Asymp. Sig. Value df (2-sided) Pearson Chi-Square .694 3 .875 Likelihood Ratio .733 3 .865 Linear-by-Linear .038 1 .845 Association N of Valid Cases 87
- 23. Student Status vs Lease Choice Chi-Square Tests Clearly there is Asymp. Sig. Value df (2-sided) Pearson Chi-Square .694 3 .875 between being a student and a Likelihood Ratio .733 3 .865 Linear-by-Linear .038 1 .845 tenant’s lease Association N of Valid Cases 87 renewal choice.
- 24. #5 Is there a relationship between the importance of complex and the tenants
- 25. Safety vs Gender 40 35 30 25 20 15 10 5 0 Very Important Neutral Not That I Don't Care Important Important Male Female
- 26. Safety vs Gender 40 35 30 25 20 15 10 5 0 Very Important Neutral Not That I Don't Care Important Important Gender vs Safety :: Chi-Square Tests Male Female Asymp. Value df Sig. (2- sided) Pearson Chi- There is no relationship Square 4.774 4 .311 Likelihood Ratio 5.576 4 .233 Linear-by-Linear 1.771 1 .183 Association N of Valid Cases 88
- 27. 1 2 3 4 5
- 28. TO SUM UP… Tenants overall , regardless of if they are a student or not. Everyone believes There is no difference males and females here.
- 29. TO SUM UP #2… Renewal are the least important factor to tenants, while safety and cleanliness are the most important. Tenants with the current renewal process and terms .
- 30. WHO CAN USE THIS STUFF…AND HOW?
- 31. of the Shiloh Valley Overlook apartment complex. Strategically focus on making the easier, and less on any gimmicky incentives. consistent and awesome. Do not change property managers or leasing agents too often.
- 32. OTHER STRATEGIES Do not just market the apartment complex to students, there is between students and other tenants. Keep the entire complex as as possible, and to keep current tenants make sure
- 33. 1 2 3 4 5 RETROSPECTIVE
- 34. HINDSIGHT IS 20/20 • Use a and/or mailed survey. • Remove questions. Ask a few more questions on the survey for a more complete analysis. • More demographics such as • Didn’t ask about the SVO
- 35. HINDSIGHT IS 20/20 • We could have started with exploratory . • Could have asked that the tenant would renew on the survey. • No question.
- 36. 2100 Shiloh Valley Drive Kennesaw, GA 30144 (770) 590-8673 www.shilohvalleyoverlookapts.com