1. GO MOBILE, OR GO
HOME!

2. Meet Meg
Internet Marketing Consultant
● B.S. in Marketing from the University
of Colorado
● M.B.A. from the University of
Colorado
● Marketing, Publicity, and Promotions
for various clients
(New Line Cinema, Hershey's, and others 2005 - 2010)
● Internet Marketing Consultant at Page 1 Solutions 2011 -
Present
● Avid skier and lover of Colorado sunshine!

3. Meet Mike
SEO Specialist
● B.S. Degree in Human Factors
(UI design) Univ. of Nebraska
● Computer Graphics/Graphic
Design Cert., UCLA
● Webmaster for Phoenix Software
International 1999-2006
● SEO Page 1 Solutions
2009 - present

4. The Case for Mobile
● “Mobile web use will be bigger than desktop
Internet use by 2015” - Mashable Tech
● Currently 5 mobile devices for every PC -
MobiThinking
● Mobile Searches have quadrupled over the
last year. - MobiThinking
● US consumers prefer mobile web sites to
mobile apps for finding local information -
MobiThinking

5. Are people really searching?
● 82% of mobile users use the Internet to
research and read the news
● 89% use their smartphones for Internet
searches throughout the day
● In one week, 81% of smartphone users
browsed the Internet, 77% used a search
engine
Source: The Mobile Movement - Google

6. Top 3 Reasons Users Search on a
Smartphone
To get information on the go
Search for information when not in
front of a computer
Need to search something as
quickly as possible
Source: The Mobile Movement - Google

7. "40% of users would visit a
competitor's site because of a
disappointing mobile
experience"
Source: The Mobile Movement - Google

8. What happens after they find you?
● 61% of users
called the
business
● 88% of users will take action within
the same day
Source: The Mobile Movement - Google

9. App or Site?
● Should have your Mobile Site first
● App only if there is a need for it to engage
your customers
● U.S. consumers prefer local search
● Apps need to be downloaded and installed

10. Mobile Traffic to Dental Sites
7.8%

11. Mobile Traffic to Legal Sites
5.1%

12. Mobile Traffic to Plastic Surgery Sites
11.81%
Percentage of total traffic from mobile
devices on a random sample of 10 plastics
websites.

13. Mobile Traffic to Ophthalmology Sites
7.82%

14. How Has Mobile Traffic Changed?
25.14%
10.9%
11.74%
8.55%
13.53%
9.49%
9.01%
5.65%
3.5% 3.31% 5.39%
1.82%

15. What About Conversion Rates?

16. Percentage of Total Email Conversions
3.91% 19.41%
10.9%
6.67%

17. Mobile Search:
What You Need To Know

18. Mobile vs. Desktop Web Sites
vs.
"Just because you can see your desktop site on a mobile phone
doesn’t mean it’s mobile-friendly." - HowToGoMo.com
When a user visits a mobile web site, they need to
find what they are looking for quickly, as well as
contact or locate your office as efficiently as
possible.

19. Mobile vs. Desktop Web Sites
It's About Designing for user intent
Simplicity rules
● Mobile site needs to be "thumb friendly"
● Design for Visibility
○ Avoid scrolling and pinch to zoom
○ Fast loading graphics
● Lighter content/graphics
○ Focus on conversion
○ Prioritize content
○ Use bullet points

20. Mobile vs. Desktop Web Sites
It's About Designing for user intent
Simplicity rules (Continued)
● Condensed Navigation
○ Rule of 7 - Seven links or fewer
per page of navigation
● Make it Local
○ Include maps & directions
● Take advantage of smartphone features
○ Click to call
○ Click to map

21. Mobile vs. Desktop

22. Mobile SEO
● Similar to desktop web site optimization
○ Same file types
○ On & off page SEO best practices
apply
■ Mobile specific directories
● Mobile browser detection & redirects
○ Serve the best possible version of your
web site to the client
● Consider video
○ Boosts conversion, easy for user to view
● Simplified keywords
○ Using predictive search as a guide

23. Mobile Optimization
Predictive search in action

24. Want more information on
Mobile Websites?
Feel free to contact our Sales and Marketing
Specialist Andrew Vojslavek at:
AndrewV@Page1Solutions.com or
303-396-1211