The document discusses different applications of photography including advertising, fashion, music, sports, photojournalism, and fine art. It provides examples of famous photographers within each industry such as Jonathan Knowles in advertising, Sebastian Kim in fashion, Mike Learner in music, Bob Martin in sports, David Burnett in photojournalism, and Ansel Adams in fine art photography. Each industry uses photography in different ways such as to sell products, highlight trends, promote artists and events, tell news stories, and provide artistic visual representations.
2. Advertising Industry
The Advertising industry use images to
sell the product which they’re
promoting. They use Graphic
Communication which sends a
message to a specific target audience.
Some of the famous photographers
from this industry are:
• Jonathan Knowles,
• Michael Molloy, J
• ustin Windle,
• Williams Moy
• James Broome.
Justin Windle
3. Fashion Industry
The Fashion Industry use a lot of advertising
photography within the industry, they use these this
type of photography to sell products and to highlight
new trends. They use some images to pull people in.
For example; some companies which are big for using
this type of photography are vogue and Elle. Also a
retail shops use it within the manikins in their window
displays. Fashion includes clothing and accessories.
Some famous fashion photographers are;
Sebasian Kim
Alice Hawkins
Richard Avedon
Andrew G Hobbs
Steven Meisel
Some of Sebasian Kims work is used for vogue
magazines for example the two colourful photographs
on the top right are work which was used in vogue
magazine. I think the photographs are a really good
example of the fashion industry because of the colours
and textures used in the photograph.
Sebasian Kim
Andrew G
Hobbs
4. Music Industry
The music industry have a variety of ways to sell their
products using music photography for example;
music videos, album covers, posters, gigs, festivals,
magazines and the internet. Fashion can also come
into the music industry as music artist could help
promote certain clothing lines which also helps
promote them.
Some famous music photographers are;
Deneka Peninson
Lindsay Best
Mike Learner
Rukes
Neil Favila
Ami Barwell
Mike Learner
Lindsay Best
Lindsay Best
Mike Learner
5. Sports Industry
Sport industries use a variety of
different ways to promote themselves
using photography for example in
news papers, magazines, DVD Covers,
Sports shops (JD) and the internet.
The images can include a variety of
different sports for example; Boxing,
skiing, football, netball, basketball
etc…
Some famous sport photographers
are;
Bob Martin
Mark Pain
Nigel Farrow
Tim Clayton
Max Rossi
Bob Martin
Mark Pain
Nigel Farrow
Tim Clayton
6. Photo journalism
This is a certain type of journalism
which creates images to tell a news
story. It is usually understood to refer
only to still images, but video can also
be used in broadcast journalism.
Photojournalists create pictures that
contribute to the news media. The
images are usually the following;
• Timeliness,
• Objectivity,
• Narrative.
Some famous photojournalists are
David Burnett
Donald McCullin
Phillip Jones Griffiths
Dorethea Lange
David Seymore
David Burnett
Donald McCullin
Phillip Jones Griffiths
Dorethea Lange
David Seymore
7. Fine Art Photography
Fine art photography is created in the vision
of the artist as a photographer, it stands in
contrast to ‘representational photography’
which is photojournalism. It can provide a
documentary visual of certain subjects and
events which have happened.
Name some famous photographers
Ansel Adams
Paul Biddle Scott Nead
Joel Robinson
Ian Bramham
This can be a really interesting type of
photography and by some of the
photographs you can see a lot of work has
gone into them for example the photography
with the small man and magnifying glass and
the small man walking up the balls.
Ansel Adams