Afghan media analysis Jan 2017
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Data Source: MediaTrack Pakistan – Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend. – In Afghanistan Government, Juices/Energy Drinks and Telco are amongst top 3 categories. – Tolo TV, Shamshad and 1 TV are top 3 TV channels in afghanistan for the month of January. – Pakistani players have 4% share of spend in total afghan market. – Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Nestle, Huawei, Samsung, etc. – 6:00 PM to 10:00 PM is most popular and high rated time-slots.
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Afghan media analysis Jan 2017
- 1. Afghan Media Industry January- 2017
- 2. Top 20 Categories % share of spend 21% 15% 12% 9.2% 5.8% 4.4% 4.1% 3.2% 2.5% 2.2% 1.9% 1.8% 1.6% 1.6% 1.4% 1.3% 1.2% 0.9% 0.9% 0.6%
- 3. Top 20 Players % share of spend 21% 5.6% 3.5% 3.4% 3.4% 3.0% 2.8% 2.8% 2.6% 2.6% 2.1% 2.0% 1.9% 1.5% 1.5% 1.3% 1.2% 1.2% 1.0% 1.0%
- 4. Top 20 Brands % share of spend 11% 6.5% 5.4% 3.5% 3.4% 3.0% 2.8% 2.8% 2.6% 2.6% 2.6% 2.1% 2.0% 1.9% 1.5% 1.5% 1.2% 1.2% 1.0% 1.0%
- 5. Top Channels % share of Revenue 23% 19% 15% 15% 8.5% 5.6% 5.1% 3.4% 3.2% 2.7%
- 6. Bank Category % share of spend AZIZI BANK 33% BAKHTAR BANK 28% AFGHAN COMMERCIAL BANK 22% AFGHAN INTERNATIONAL BANK 6% VISION FINANCIAL SERVICES 4% AFGHAN UNITED BANK 4% BANK MILLIE AFGHAN 2% PASHTANY BANK 1% GHAZANFAR BANK 0%
- 7. Telecommunication % share of spend AFGHAN WIRLESS 44% ETISALAT 29% UA TELECOM 8% ROSHAN TELECOM 8% MTN 7% SALAM TELECOM 2% AFGHAN TELECOM 2%
- 8. Phone Sets % share of spend ASHNA MOBILE 41% NEDA PHONE 34% LP MOBILE 13% IVA MOBILES 8% TECMOR MOBILE 3% ORANGE MOBILE 1%
- 9. Beauty Cream % share of spend NISA WHITENING CREAM 62% SAFA GOLD CREAM 18% BIO 7 DAY BEAUTY CREAM 10% SHABAB CREAM & SOAP 7% FAIR & LOVELY CREAM 3%
- 10. Pakistani Players Share % share of spend PAKISTAN PLAYERS 4% AFGHAN PLAYERS 96% Pakistani Brands have 4% Share of spend in afghan media NESTLE MILK PAK CREAM 65% NISA WHITENIN G CREAM 13% SURF EXCEL 9% BIO SILK HAIR REMOVER CREAM 6% BIO AMLA SHAMPOO 4% BIO 7 DAY BEAUTY CREAM 2% FAIR & LOVELY CREAM 1%
- 11. Daily Airing Trend % share of spend
- 12. For other queries, please contact PAS at: secretariat@pas.org.pk