12. Sources: “Ad Age’s Guide to Kids and Media,” Ad Age, 3/29/04, “The Missed Market,” American Demographics, 11/01, “Race, Ethnicity and the Way We Shop,” American Demographics, 2/03 from the Selig Center for Economic Growth at the University of Georgia * Calculated based on Consumer Expenditure Survey data and US Census numbers. Source:www.census.gov American Factfinder QT P1, www.bls.gov/cex/home.htm ** Calculated based on. $7.68 trillion annual US consumer buying power X 80% of all consumer purchases. Sources: Selig Center for Economic Growth at the University of Georgia, “The Female Voice,” Time, 4/15/04 The Biggest Spenders – By Far
13. Sources: “Ad Age’s Guide to Kids and Media,” Ad Age, 3/29/04, “The Missed Market,” American Demographics, 11/01, “Race, Ethnicity and the Way We Shop,” American Demographics, 2/03 from the Selig Center for Economic Growth at the University of Georgia * Calculated based on Consumer Expenditure Survey data and US Census numbers. Source:www.census.gov American Factfinder QT P1, www.bls.gov/cex/home.htm ** Calculated based on. $7.68 trillion annual US consumer buying power X 80% of all consumer purchases. Sources: Selig Center for Economic Growth at the University of Georgia, “The Female Voice,” Time, 4/15/04 The Biggest Spenders – By Far
14.
15.
16.
17.
18. Today’s PrimeTime Woman Healthiest, wealthiest, most educated, active, influential generation of women in history
19. Why “Market to Women?” (Are Women Really That Different?)
34. Tell Their Stories “ My husband & I saw it was necessary to learn how to handle our money the best way we could. We even took night classes together so we could learn more about finances and investing. Our goal was to ….”
37. Women – Feelings & Stories “ This morning, my daughter made her first birdie . . . she came running over and gave me a big hug. And she said, “Mom, I will never forget this day.”
44. Women Make Chicago CHIC C onsumer H eartland I nsights C entral
45. Women Make Chicago CHIC MTW Central Marti Barletta – Marketing to Women, PrimeTime Women Bridget Brennan – Why She Buys Pepper Miller – What’s Black About It? Cristina Benitez – Latinization Michael Silverstein – Women Want More
![Perception vs. Reality ,[object Object],[object Object],[object Object],Reality : The “Power” Story Women learn, earn, spend, invest, volunteer, donate and vote more than men](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)