Social Media Presentation - 2012 ePharma Summit
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Social media presentation at Digital Health Coalition Breakout - ePharma Summit 2012. Discusses the growth of the Big 3 social media platforms. Examples of current efforts by pharma.
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Social Media Presentation - 2012 ePharma Summit
- 1. + The pharma conundrum Mike Myers @mikermyers www.palio.com www.pharmapps.com
- 2. + It all works because of connectivity
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- 4. + “We don’t have a choice on whether we do social media, the question is how well we do it”- Erik Qualman
- 5. + E-reader Installed Base 35 12% 30 25 8.7% 20 15 5.4% 10 1.9% 5 0 2009 2010 2011 2012 E-reader Installed Base Source: eMarketer, 2011
- 6. + The law of diffusion of innovation
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- 13. + Be aware, not afraid The #1 objection to social media among healthcare companies Adverse Event Reporting!
- 14. + Be aware, not afraid The Myth If given the opportunity, patients will post “adverse events” that need to be reported to the FDA
- 15. + Be aware, not afraid The Reality 1 in 500 posts actually contains all the information required for an adverse event report
- 16. + The big 3
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- 20. + “Bad artists imitate, good artists steal.” - Pablo Picasso
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- 22. + Shirley Ledlie, a cancer survivor, comments on their site about her permanent hair loss post using Taxotere Patient returns to site and finds her post(s) deleted Shirley goes “ballistic” in the social media space Sanofi-Aventis pulls down the ability to comment on their site
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- 32. + Monitor and get involved Be aware of what people are saying about your brand Look outside pharma and healthcare to see what is possible
- 33. + Monitor and get involved One tweet starts a firestorm
- 34. + Monitor and get involved And one very public apology
- 35. + Monitor and get Involved 7,000 One One One One more product blogger tweet weekend tweets fiasco
- 36. + Pfizer Facebook campaign • Blog post complained it was offensive to women • Pfizer had been deleting critical comments on its Facebook page • Snowball effect ensued • Ad removed – apology issued • Lesson learned?
- 37. “The ROI of social media is your + business will still exist in 5 years…” - Eric Qualman
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- 40. + “Bad artists imitate, good artists steal.” - Pablo Picasso
- 41. + Thanks. Presentation is available at: www.slideshare.net/paliosaratoga mmyers@palio.com #mikermyers