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Startups & Twitter

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Paloma Baytelman
Paloma Baytelman
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Startups & Twitter
Social Media Strategy 5 questions By Rodger D. Johnson http://www.getsocialpr.com/2010/06/five-question-you-want-to-answer-before-launching-a-social-pr-program
What are you looking for? ,[object Object]
Word of Mouth
Awareness,[object Object]
3. How will you know if your social media efforts work? ,[object Object]
Choose the right evaluation tools,[object Object]
5. What are you offering to your customers, stakeholders, etc? ,[object Object],if you understand your customers thoughts, feelings, values, background, and perceptions
We are talking about people… What they want What they need What kind of contents they want to share THEM
We are talking about… Transparency Participation Colaboration WE
140 characters Following Followers @Replies @Mentions #Hashtag Trending Topic DMs RTs
Twitter allowsyou… ,[object Object]
Having conversations& feedback loops
Creating evangelists
Humanize your brand
Listening to marketplace,[object Object]
1. Quality not Quantity - “Would my followers really care about this information?” - Look for followers that are truly interested in your company, or your product, or what you have to say
2. Limit self promotion - Anyone who is following you on Twitter already knows about you. - They want to know just about major announcements, news, and/or press mentions - Your followers should feel informed, not bombarded

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Startups & Twitter

  • 2. Social Media Strategy 5 questions By Rodger D. Johnson http://www.getsocialpr.com/2010/06/five-question-you-want-to-answer-before-launching-a-social-pr-program
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. We are talking about people… What they want What they need What kind of contents they want to share THEM
  • 10. We are talking about… Transparency Participation Colaboration WE
  • 11.
  • 12. 140 characters Following Followers @Replies @Mentions #Hashtag Trending Topic DMs RTs
  • 13.
  • 14. Having conversations& feedback loops
  • 17.
  • 18. 1. Quality not Quantity - “Would my followers really care about this information?” - Look for followers that are truly interested in your company, or your product, or what you have to say
  • 19. 2. Limit self promotion - Anyone who is following you on Twitter already knows about you. - They want to know just about major announcements, news, and/or press mentions - Your followers should feel informed, not bombarded
  • 20. 3. Announcements/Service Updates - Make announcements about what is going on - If you’re having problems, don’t be afraid to tell people that you’re sorry and working on fixing it.
  • 21.
  • 22. And… 5. Monitor your brand and listen to your followers 6. Do not spam 7. Stay classy 8. Be real