1. “Demystifying those ‘other’ technologies and using them to build stronger relationships with Catholic Radio Listeners” October 16, 2009 Pam Dechert, CFRE, ePMT Faith Based Team Leader and Senior Account Executive eTapestry/Blackbaud
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3. Convergence. Are you ready? Listen to Catholic Radio on iPhone! A February 21, 2007 "survey of 3,000 Americans released by consultancy Bridge Ratings & Research" found that "[a]s much as 19% of U.S. consumers 12 and older listen to Web-based radio stations." In other words, there were "some 57 million weekly listeners of Internet radio programs. More people listen to online radio than to satellite radio, high-definition [sic] radio, podcasts, or cell-phone-based radio combined."[17][27] Daily Mass Listener Input I listen to Catholic radio as much as I can, on the computer and while I… More » I just wanted to tell you how much I love your radio station. My family moved… More » I’m [name removed], from MALAYSIA - a Muslim nation which prohibited the use of radio and… More » American Catholic Radio Explores the Catholic faith from a variety of perspectives, with an emphasis on catechesis in a popular, friendly format, with a pleasant musical setting. Listen to or Download This Week's Show! Catholic radio is one of several new media the Holy Spirit is stirring up as tools of evangelization and catechises. As it grows out of infancy, Catholic radio is expanding and spreading the Gospel to millions of souls throughout the United States and the world.Catholic radio is a personal, immediate, and cost-effective tool to spread the Truth. Resting upon the principles of subsidiarity and solidarity, Catholic radio serves and responds to the needs of the local church, with minimal overhead expenses. Click Here to Listen iTunes and Mac Users Download our free toolbar
5. Online Giving Estimates* Estimate of Giving in 2001 = $550 million Estimate of Giving in 2002 = $1.1 Billion Estimate of Giving in 2003 = $1.9 Billion Estimate of Giving in 2004 = $2.62 Billion Estimate of Giving in 2005= $4.53 Billion *The United States represents slightly more than ½ the Global Online Philanthropic Market. Estimates provided by ePhilanthropy Foundation.
6. Internet Usage & Activities 74% of adults in the U.S. use the Internet 87% of 18-29 yr. olds 82% of 30-49 yr. olds 72% of 50-64 yr. olds 41% of those 65+ Pew Internet Research Study, December 2008 91% send or read email 89% use a search engine to find information 83% look for information about a hobby or interest 81% look for information about a service or product for purchase 38% pay bills online 35% use on online social networking site
15. The Market is Noisy Evolution of the Nonprofit Website Brochureware Website Transactional Website Integrated Website
16. The Market is Noisy Evolution of the Nonprofit Website Brochureware Website One-way communication Static pages and content Owned by Marketing and created by IT Pros Something is better than nothing – maybe Cons No interactivity or engagement Immediately out-dated, gets worse from there “If you build it – they will come” strategy doesn’t work And the list goes on and on and on…
17. The Market is Noisy Evolution of the Nonprofit Website Transactional Website Mostly one-way communication Some interactive content and forms Heavy focus on acquisition and anonymous visitors Pros It’s better than brochureware Allows for online fundraising and constituent engagement Cons Tend to treat all visitors as the same Often are over-designed and hard to maintain Acquisition without retention is a flawed strategy Your constituents expect a lot more…
18. The Market is Noisy Evolution of the Nonprofit Website Integrated Website Two-way communication – Web 2.0 friendly Highly interactive content and forms Allows for powerful acquisition and retention strategies Pros It’s what your constituents expect from a website Audience focused – donors and non-donors Makes the website part of the overall organization’s strategy Integrated websites put the “R” in Return On Invesment Cons The website is no longer someone else’s problem It’s what your constituents expect from a website
20. The Integrated Website Build affinity Support online efforts Leverage efficiencies Further your cause Raise more money Build a loyal network of supporters
21. The Market is Noisy 5 Mistakes Nonprofit Websites Make Hidden Donate Button Organization by Org Chart Death by Scroll The NASCAR Effect Content Rot Source: Connections – www.blackbaud.com/connections
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33. The Market is Noisy When is a Website Footer…not just a footer? Lance Armstrong Foundation – www.livestrong.org The Miami Project to Cure Paralysis – www.themiamiproject.org Source: Sans Profit Design – www.blackbaud.com/sansprofitdesign
43. The Market is Noisy How we really use the web Fact of life #1: We don’t read pages. We scan them. Fact of life #2: We don’t make optimal choices.We satisfice. Fact of life #3: We don’t figure out how things work.We muddle through. Source: Don’t Make Me Think, Steve Krug
44. The Market is Noisy DIY Usability Testing Ingredients: Website to test Tasks on the Website to test 3 to 5 people to test the Website A room for the testers A computer connected to the Internet A video camera (optional – but recommended) Test Prep: Write down the key goals of the website Write down the critical tasks of the website Write down the task success criteria
45. The Market is Noisy DIY Usability Testing Follow these steps: Have the user browse to the website. Ask them about the purpose of the website and initial perceptions. Ask them to complete one of the critical tasks. Remind them to keep talking out loud. Remind them that they can’t make mistakes. Move on to the next critical task. Thank your testers Review the test results, make changes, repeat tests.
47. The Market is Noisy Where We Go from Here Your constituents expect an integrated website What worked a few years ago does not work today Audience focused and active websites get results A little usability testing goes a long way Your website is just one piece of the puzzle
48. The Market is Noisy Want to learn more? Be sure to check out…. NetWits Blog www.netwitsthinktank.com My Blog www.blackbaud.com/connections The Baudcast www.blackbaud.com/thebaudcast Blackbaud Internet Resources www.blackbaud.com/internetresources
50. Online Fundraising 1.0 Step 1: Collect email addresses Step 2: Create or borrow an online donation form Step 3: Send emails to people pointing them to donation form Step 4: Collect donations Step 5: Repeat as necessary
51. Online Fundraising 2.0 Step 1: Make sure your fundraising strategy includes online Step 2: Make sure every fundraising program has an online channel Step 3: Define your audience(s) and get personal, meaningful, and relevant Step 4: Test, test, test, and measure Step 5: Repeat as necessary
87. The Market is Noisy Where We Go from Here What worked in the past does not work in the future. The online giving experience is changing Nonprofits continue to innovate online The next 6 months are very important What will you start doing differently tomorrow?
89. "Web 2.0 seems to be like Pink Floyd lyrics: It can mean different things to different people, depending on your state of mind." – KevinManey
90. Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
95. Relationship Pyramid 2.0 Major Gifts Membership & Annual Giving Donors Prospects Face-to-Face Phone Cost of Relationship Building $$$$ $$$ $$ $ Direct Marketing Constituent Lifetime Value Email | Web | Social Media
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97. The Integrated Website Build affinity Support online efforts Leverage efficiencies Further your cause Raise more money Build a loyal network of supporters
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99. Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Network Social Media Social Media Social Media Social Media Social Media Social Media Social Media Social Media Social Media Social Media Billions and Billions of Touch Points www.you.org
101. The Market is Noisy Clay Shirky on Social Media… "The loss of control you fear is already in the past.“ "Tools don't get socially interesting until they get technologically boring." "Start small and good, then make it bigger" "Don't hire consultants. Hire your own 23-year-olds." "We spend more time figuring out whether something is a good idea than we would have just trying it." "Fail informatively - Fail like crazy." Source: “15 Clay Shirky Quotes That Blew My Mind at NTC” – http://www.blackbaud.com/webbythings
103. The Market is Noisy Social Media Zen It’s not about you. It’s about them. It’s not about money. It’s about relationships. It’s not about control. It’s about insight.
108. The POST Method People Who are you targeting? Objectives What are you trying to achieve? Strategies What will it look like when you are done? Technology What tools are you going to use? GroundswellCharlene Li and Josh Bernoff
109. Social Networking Tactics Interact Engage Go where they are. Give them content that they want / can’t get themselves Interact Drive them to take an action. Start small. Promote sharing. Activate Present opportunities to take the next step Use focused variety. Activate Engage
110. Different Approaches Defensive Get something setup. Start listening. 1 week to start. Update periodically. Opportunistic Actively building the network, getting friends, getting cross-links, etc. Blogging, tweeting, posting videos, photos, DIGGing, etc. 1 to 4 hours per week Intentional Driving dialogue with your biggest fans Posting content, driving interaction through messaging, monitoring metrics, etc. ½ to full time person
111. The Market is Noisy A Few Cautionary Words… There are no silver bullets Try Stuff Adjust and Try Again
129. The Market is Noisy Where We Go from Here Social media requires you get engaged. Beware the hype. Focus on your strategy. The one constant is change. Change is good. The momentum of permission is real. Relationships still matter. They matter a lot.
130. The Market is Noisy Want to learn more? Be sure to check out…. NetWits Blog www.netwitsthinktank.com My Blog www.blackbaud.com/connections The Baudcast www.blackbaud.com/thebaudcast Blackbaud Internet Resources www.blackbaud.com/internetresources
And they’ll also be more likely to attend the elegant events that the elegant calendar made them aware of. Note that you have flexibility on the type of information you collect as part of a registration form. Don’t ask for what you don’t need, but do ask for relevant items that will make the event more pleasant for your attendees (and staff!)
![The Market)) is Noisy Websites, Online Giving, Social Media Demystified Websites Past, Present, and Future of the Nonprofit Website Secrets of Successful Nonprofit Websites The Passive vs. Active Website Do It Yourself Website Usability Where We Go from Here Online Giving Online Fundraising 1.0 vs. 2.0 Myths about Online Fundraising Online Giving that Gets Results Your Next 6 Months Online Where We Go from Here Social Media Web 1.0 vs. Web 2.0 Listen, Experiment, and Engage Nonprofit Social Media in Action The Momentum of Permission Where We Go from Here ,[object Object],Integrate, Integrate, Integrate Report, Analyze, Be Strategic Build those relationships Be Donor- Centric](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)