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16 Content Marketing Golden Rules for Real Results


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16 Content Marketing Golden Rules for Real Results

  1.      Your     Audience  Must    “GET  IT!”     16  Content     Marke;ng     Golden  Rules     For  Real  Results  
  2. Get to know your customer - or someone else will! ! MESSAGE: 
 mes•sage: Noun
 a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 
 UNDERSTAND: un•der•stand: Verb 
 to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of 
 to understand or comprehend, esp. to infer the correct meaning from circumstances, hints 
be•lieve: Verb 
to have confidence in the truth, the existence, or reliability of something, faith. Do  Your  Customers  GET   your  MESSAGE?      
  3. 1.  Slow  down     to  Speed  up  !  
  4. 2.  Build  your     content   FOUNDATION!  
  5. Determine  Your  Message  Tiers   Not all content has equal weight or value Tier 1: Vision Tier 2 Tier 3 Tier 4 Tier 4 Tier 3 Tier 4 Tier 4 Tier 3 Tier 4 Tier 4
  6. 3.  Set  goals   6
  7. Goals are key to Success Objectives & SMART
  8. Align content with top Business Goals impact Pick Goals where content can have an
  9. 4.  Know  Who  YOU  Are!    
  10. 5.  Know  What  They  WANT!  
  11. 6.  Leverage  What  Ya’  Got!
  12. 7.  Embrace  Imperfect  Perfec;on  
  13. 8.  Create  Once,  Use  Many!  
  14. 9.  Integrate   Eliminate     Random  Acts     of  Marke;ng!    
  15. What is a RAM? Random Act of Marketing
  16. the result….
  17. ID & acknowledge RAMs! ü Not funded ü Not in the plan ü Not integrated ü No metrics for success
  18. 10.  BE  YOU!    
  19. 11.  Stay  Fresh  
  20. 12.  Try  The  Cow!    
  21. 13.  Create  a  real  conversion  funnel!
  22. 14.  Don’t  Over  Complicate!  
  23. 15.  Take  them                  on  your                  journey!  
  24. 16.  When  in  doubt…  INSPiRE  them!  
  25. INSPIRE  your  audiences  to  CONNECT   with  you  with  a  goal  of    helping   them  ACHIEVE  their  goals.  You  will   then  achieve  your  goals  by  default.     Inspire  –  connect  –  achieve!                                        ~Pam  Moore  
  26. inspire   connect   achieve  
  27. Content  Marke;ng   Golden  Rules   1.  Slow down to speed up 2.  Build foundation 3.  Set goals 4.  Know who you are 5.  Know what they want 6.  Know what ya’ got 7.  Embrace imperfect perfection 8.  Create once, use many 9.  Integrate 10.  Be You 11.  Stay Fresh 12.  Try the Cow 13.  Create real conversion funnel 14.  Don’t over complicate 15.  Take them on a journey 16.  When in doubt, inspire them
  28. Got it?! Pam Moore CEO / Founder Marketing N @pammktgnut http://www.pammarketingnut.com http://www.themarketingnutz.com http://www.pamsfanpage.com http://www.pamslinkedin.com
  29. “CEO, Marketing Nutz – full service social brand, conversion optimization & digital marketing agency. Why     15+ years combined experience in digital, integrated marketing, corporate brand, social business, startups & platforms. “PHD in acronyms not required. Pam will help you fit social business in a nut shell so you can focus on what you do best, your business!” “CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 5 Social Media Women Influencers! ?    
  30. Pam helps her clients develop & implement strategies and social business frameworks that build bridges between companies, customers, employees and other stakeholders by creating experiences that inspire and connect brands with people, nurture communities & foster profitable personal and professional relationships that endure time and technology evolution to sustain and grow business. What  does     do?
  31. Need  help  building  your   content  marke;ng  &  brand   architecture?       Contact  us  today:   hbp://www.themarke;ngnutz.com