Your
Audience Must “GET IT!” 16 Content Marke;ng Golden Rules For Real Results

Get to know your customer
- or someone else will! ! MESSAGE: mes•sage: Noun a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. UNDERSTAND: un•der•stand: Verb to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of GET THE MESSAGE: Idiom to understand or comprehend, esp. to infer the correct meaning from circumstances, hints BELIEVE: be•lieve: Verb to have confidence in the truth, the existence, or reliability of something, faith. Do Your Customers GET your MESSAGE?

1. Slow down
to Speed up !

2. Build your
content FOUNDATION!

Determine Your Message Tiers
Not all content has equal weight or value Tier 1: Vision Tier 2 Tier 3 Tier 4 Tier 4 Tier 3 Tier 4 Tier 4 Tier 3 Tier 4 Tier 4

3.
Set
goals
6

Goals are key to Success
Objectives & SMART

Align content with top Business
Goals impact Pick Goals where content can have an

4. Know Who YOU Are!

5. Know What They WANT!

6.
Leverage
What
Ya’
Got!

7.
Embrace
Imperfect
Perfec;on

8. Create Once, Use Many!

9. Integrate Eliminate
Random Acts of Marke;ng!

What is a RAM? Random
Act of Marketing

the result….

ID & acknowledge RAMs! ü Not
funded ü Not in the plan ü Not integrated ü No metrics for success

10.
BE
YOU!

11.
Stay
Fresh

12. Try The Cow!

13. Create a real conversion
funnel!

14.
Don’t
Over
Complicate!

15. Take them
on your journey!

16. When in doubt… INSPiRE
them!

INSPIRE your audiences to CONNECT
with you with a goal of helping them ACHIEVE their goals. You will then achieve your goals by default. Inspire – connect – achieve! ~Pam Moore

inspire connect achieve

Content Marke;ng Golden Rules
1. Slow down to speed up 2. Build foundation 3. Set goals 4. Know who you are 5. Know what they want 6. Know what ya’ got 7. Embrace imperfect perfection 8. Create once, use many 9. Integrate 10. Be You 11. Stay Fresh 12. Try the Cow 13. Create real conversion funnel 14. Don’t over complicate 15. Take them on a journey 16. When in doubt, inspire them

Got it?! Pam Moore CEO
/ Founder Marketing N @pammktgnut http://www.pammarketingnut.com http://www.themarketingnutz.com http://www.pamsfanpage.com http://www.pamslinkedin.com

“CEO, Marketing Nutz – full
service social brand, conversion optimization & digital marketing agency. Why 15+ years combined experience in digital, integrated marketing, corporate brand, social business, startups & platforms. “PHD in acronyms not required. Pam will help you fit social business in a nut shell so you can focus on what you do best, your business!” “CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 5 Social Media Women Influencers! ?

Pam helps her clients develop
& implement strategies and social business frameworks that build bridges between companies, customers, employees and other stakeholders by creating experiences that inspire and connect brands with people, nurture communities & foster profitable personal and professional relationships that endure time and technology evolution to sustain and grow business. What does do?

Need help building your
content marke;ng & brand architecture? Contact us today: hbp://www.themarke;ngnutz.com