Email marketing best practices in 2017 include choosing an email service provider that offers automation and tagging to seamlessly deliver information to subscribers. Getting new subscribers requires offering an incentive that provides fast results to experience the benefits of the information. Carefully tagging and targeting subscribers based on their interests is important to build trust and ensure emails are relevant. Segmenting lists for new product launches prevents annoying the entire subscriber base.

1. EmailMarketing
BestPractices:
What’sWorking
in2017

2. Uh-oh …

3. Is your email marketing not working?

4. Email connects and delivers like
nothing else

5. Get the essentials right and you’ll profit
from your place in the inbox

6. Get them wrong
and you’ll shatter
the trust your
subscriber placed
in you

7. (no pressure)

8. Choose an email service provider that
offers automation and tagging
ESSENTIAL 1

9. Your subscribers will move through
your information seamlessly (while
you sleep)

10. Get new subscribers by offering an
incentive … but not any incentive
ESSENTIAL 2

11. Make sure your incentive
delivers FAST RESULTS —
subscribers don’t want to wait
to experience the benefits
your information offers

12. Play tag … endlessly
ESSENTIAL 3

13. Carefully tag subscribers so
you understand their interests
and behaviors

14. Become a publisher
ESSENTIAL 4

15. Create a regularly published missive
your subscribers will look forward
to receiving in their inboxes

16. Target relentlessly
ESSENTIAL 5

17. Carefully target your email
communication: send information
that’s tailored to subscribers’
expressed interests only

18. Segment before a launch
BONUS

19. Launching a new product?
Create a separate “interest list”
so you don’t annoy your entire list

20. bit.ly/best-emails-2017
Discover what’s working in
email marketing in 2017