Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
1. Why You Need to Develop Your
Audio Platform Now
(It’s More Than Podcasting)
Pamela Muldoon
Social Media & Content Strategist
@pamelamuldoon
#cmworld
2. A Little About Me…
Director of Social Media/Content Strategy
Consultant/Podcaster/Voice Over
@pamelamuldoon
#cmworld
4. Verbal Processing
• Talk It Out & Record Everything!
•
•
•
•
Blog Post
Presentation
Brainstorm
SME Interviews
• Not Everyone Is A Writer
•
Transcription = What you really said
• Moments of Inspiration
@pamelamuldoon
#cmworld
5. Audio Is Intimate
• Between You & Your Audience of One
•
Thousands of subscribers listening one at a time
• Theatre of the Mind
•
Visual use of language
• Never Insult Your Audience
•
Balance of Evergreen &
Real-Time PR
@pamelamuldoon
#cmworld
6. The Listener Is A Multi-Tasker
• Audio has a unique listener commitment expectation
•
Stop/Start/Replay
• Audio Can Go Anywhere
• Car
• Desktop
• Mobile Device
#cmworld
7. Leverage!
• Create it once; Use it again and again and again….
• Transcription
•
•
•
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Blogs
Articles
Testimonials
Quotes
• Editing
•
How many ways can one audio piece be edited for use?
@pamelamuldoon
#cmworld
8. Easy Entry Into Audio
• Microphones/Podcast Kits
•
•
USB Mics under $100
Kits $100+ to under $2000
#cmworld
9. • Software
•
Easy Entry Into Audio
Ranges From Free to Under $100 to Monthly
Adobe Creative
Cloud Monthly
Subscription
@pamelamuldoon
#cmworld
10. Easy Entry Into Audio
• Social Sharing
• MP3’s
• Audio platforms
@pamelamuldoon
#cmworld
21. Objective: Increase content from
adjunct faculty & staff.
• Work with staff & faculty on content needs based on
editorial calendar
• Use Formstack to gather information
• Record SME
• Transcribe Recording
• Prep Blog Post
@pamelamuldoon
#cmworld
25. Objective: Update Community
Managers On Changes/Information
• Record as needed
• Upload MP3 into newsletter & SharePoint
• Mix up VAK* needs for audience
*Visual, Auditory, Kinesthetic
@pamelamuldoon
#cmworld
28. Objective: Create Financial Aid “How
To” Webinar
• Record SME
• Transcribe Recording
• Use Camtasia to Create Financial Aid Webinar for New
Students
@pamelamuldoon
#cmworld
30. Objective: Increase Web Traffic &
Engage Alumni Referrals
• “Where Are They Now” Podcast (Audio version & Video
Version)
• Transcribe Audio Version
• Write Alumni Interview Article for “Connections”
• Drive Traffic to WATN web page (print & digital versions)
@pamelamuldoon
#cmworld
32. Objective: Promote Content & Provide
Content In Smaller Chunks
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•
•
•
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Transcribe Audio (podcast)
Use Transcription to Create Multiple Tweets/Posts
Drive Traffic To Content (podcast)
Use Transcription To Pull Out Great Quotes
Curate Your Own Content Into Blog Posts
@pamelamuldoon
#cmworld