Luxury chinese consumers global

www.EpochMediaGroup.com1 www.EpochMediaGroup.com
Your Direct Access to World's Largest
Luxury Consumers Market

www.EpochMediaGroup.com2 www.EpochMediaGroup.com2
174 million Chinese tourists are tipped to spend $264 billion by 2019 — Bank of America Merrill Lynch
World’s Biggest
Walking Wallets
The Chinese are
—Bloomberg Business 2015
The Chinese are the world’s biggest
consumers of luxury goods. 7 out of 10
goods bought by Chinese now being
bought overseas

www.EpochMediaGroup.com3
Media Consumption
Chinese luxury Consumer
Internet
53%
Word of Mouth
35%
News publications
43%
Magazine
33%
— Hurun Chinese luxury
consumer Survey 2014
Chinese HNWIs use the internet 6.5
days every week, and use other media
approximately 2 - 3 days a week
areonlineeveryday
91%

World’s Biggest Appetite
for Luxury Watches and
Jewelry
Chinese
Gifting is a primary reason for shopping
Watches - most popular gift for men
Jewelry - most popualr gift for women
— Hurun Luxury Chinese traveler survey 2015
—World watch report 201420% of all global searches for luxury watches originated in China

Profile
TheTravellingluxuryChineseConsumer
Millennials, or 25 - 34 year olds, are expected
to make up the bulk of Chinese tourists at 35%,
followed by 15- to 24- year olds accounting for
around 27%.
—Bloomberg Business
—China Luxury Advisors
2015 will be the year that the individual Chinese tourist becomes more important to
brands and retailers than their group-travel counterpart

Luxury Goods Overseas
Chinese buying
25% of luxury goods spending in the UK
35% in Italy
40% in France
Chinese travelers account for:
US Expects 3.1 million Chinese visitors annually
France wants to welcome 1.8 million Chinese tourists every year
Australia expects to attract 800,000 Chinese tourists every year
UK aims to attract 650,000 Chinese visitors annually
Chinese visitors spend an average of $7,000 per person
—Economist, 2015

Wealthy Chinese moving overseas
BIggest wealth
migration
of our time
—Hurun Report
52% of wealthy Chinese ranked
U.S. as their top immigration
destination
—Business INsider
Over 70% of China’s riches
have either emigrated or are on
the way to emigrate.

What type of media attracts
Chinese
Luxury Travellers
Overseas Chinese media free from state control
Uncensored and trustworthy information

One
Billion
ad impressions
monthly
page views
monthly
unique visitors
monthly
newspapers
printed weekly
countries languages
200
million
25
million
1.6
million
35 21
www.EpochMediaGroup.com
World’s No. 1 media
for luxury
Chinese consumers

World’s largest and most influential Chinese-language media.
We deliver what Chinese tourists and wealthy Chinese
immigrants need — independent quality news from inside
China and around the world, as well as captivating contents
that enrich their lives.
Widely distributed in 35 countries

Epoch Digital Network
The most efficient platform to directly connect with
Chinese tourists before they arrive
GlobalFootprint
United States
2.5 mmOnline Uniques, Chinese
16 mmPage-views, Chinese
6 mmOnline Uniques, English
12 mmPage-views, English
of our visitors are from Mainland
China accessing NTD/Epoch
properties via anti-censorship
software using GIF / VPaN
of our Mainland Chinese traffic
are from people in powerful
positions who do not need to
use VPN to access our properties
67%
Approximately
7%
One
Billion
ad impressions monthly page views monthly
200
million
unique visitors monthly
25
million
Mainland China
5.6 mmOnline Uniques
77 mmPage-views

Luxury
Magazines
USNEW YORK. LA, SF, LAS VEGAS
CANADATORONTO, VANCOUVER
EUROPEARIS, LONDON, BERLIN, STOCKHOLM
AUSTRALIASYDNEY
Chinese
LuxurycontentforChinesetravelers

Luxury Branding Through Authentic Chinese Culture
Shen Yun
Reviving5000yearsofcivilization
Epoch Media Group is the founding media sponsor of
Shen Yun’s annual world tour
‘Exquisitely Beautiful’ - Cate Blanchett
‘Thank you so much for bringing Shen
Yun to us here in London”
- Princess Michael of Kent

Digital
Campaign
Oct-December
2 ad designs in Flash
Superiorclickthroughrate:0.37%
EPOCHTIEMS.COM & NTDTV.COM
CaseStudy
Vertu

Chinese New Year
Campaign
PRINTADVERTISING
EDITORIAL
EVENTS
CaseStudy
MaxMara

CASE STUDY
We sold a Chinese Qing Dynasty bed for $1 million US dollars to a
reader of your magazine as a direct result of advertising with you. The
buyer saw the advertising and flew to Dallas and bought the bed. All the
items we advertised in that ad are sold to Chinese collectors.
–Scott Shuford
Dallas Auction
Your Magazine has brought us many Chinese customers consistently;
it has played an important role in bringing Chinese travelers to our store.
They are our important watch buyers. These Chinese customers told us
that they found our store after reading the magazine they got from their
hotel. This is why we are excited to continue our partnership with your
magazine.
–Calvin Xu
William Barthman
“
“

WHAT WE DO
Cultural Insights and
market research
plannibg across
digital, print, tv
Events
Media
Advisory
Content
marketing
PR
CHINESE
Market
Consulting Creative, design, and
production work

Pamela Tsai
Global Luxury Chinese Market
Epoch Media Group
229 W 28th Street, Suite 700
New York, NY 10001
Email: pamela.tsai@epochtimes.com
Office: +(1) 212-378-6775
Mobile: + (1) 917-575-6452
Contact Us

Luxury chinese consumers global

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