We are Digital Marketing Expert promoting business, brands, product, and website on online platform and generates leads, traffic and sales using SEO, SMO, PPC, ORM, email marketing, SEM, Facebook Marketing, Twitter Marketing, LinkedIn Marketing techniques and so on. Currently We are handling some projects for health, real estate, event management, hospitality, marketing and advertising, ecommerce for India, Canada, US and srilanka clients. Pankaj Kumar Singh Digital Marketing Executive Mobile : +91 9718919615 | 91 11 41078433(Home) Ad Technosys pvt ltd 23/21 D, East Patel Nagar | NEW DELHI, PIN – 110008, India. Email : pankaj.singh997@yahoo.in | LinkedIn: http://www.linkedin.com/profile/view?id=110917105

1. SEARCH ENGINE OPTIMIZATION

2. Spreading Vision Innovation
Across India

3. About
Mission
“To make ourselves as valuable
to our clients as they are to us…”

4. Who
We Are
Established in 2009
Focus on:
•
Strategic innovations: strategic advice and flawless implementation
•
Providing clients with custom made teams comprising senior talent with relevant experience
Team of 7 in Delhi and growing
All India network of affiliates who allow local expertise and competition updates

5. OUR INTEGRATED SERVICES
Live Streaming Services
Corporate Social
Responsibility
Presentation Training
E-mail Marketing
Mobile & Web App
Development
Social Media
Strategy
&
Execution
Positioning / Message
Development
Media Training
Brand Manuals
Graphic Design
Website Design & Development
Reputation Management

6. Some of Our Clients

7. SEO
Search Engine Optimization

8. OUR METHODOLOGY
SEARCH ENGINE OPTIMIZATION
SEO begins in the design and planning phase - focus on content, usability and link
structure. The more complex your website is the more time you should spend
planning your site. Your web design architecture should match your goals, objectives
and offerings.
•Organize your information into cohesive structures
•Design your navigation to support your site structure
•Reinforce your page topics
•Conveys relevance to the search engines
With this SEO proposal, your website’s pages will attract visitors who are searching
on specific keywords and keyword phrases. This is what targeted traffic means –
getting people to view your website that want to see the content.

9. OUR METHODOLOGY
When you create a business, you have to tell people about it. You don’t just open
shop and hope people find out about you. A website is the same thing. You need
exposure, and since there are millions of people online, you especially need targeted
exposure. Help our clients increase their web traffic and sales which will help them
grow their business.
Over the years we have developed a proven Search Engine Optimization
Methodology that gives us edge in terms of achieving good results.
Our SEO Processes follows the Google SEO guidelines resulting in higher search
engine ranking and growth in online visitors.

10. SEO IN 7 STEPS

11. ON-PAGE SEO TECHNIQUE

12. OFF-PAGE SEO TECHNIQUE
SMO
Directory
Submission
Article
Submission
Social
Bookmarking
Local Listing
Off-Page
Optimization
Yellow Pages/
Classifieds
Blog
Optimization
RSS (Really
Simple
Syndication)
Link
Building
Viral
Marketing
Sitemap
Submission
Forum
Optimization

13. OFF-PAGE SEO ACTIVITIES

14. MONTHLY SEO MAINTENANCE
The Search Engine environment is constantly changing. Search engines and directories
are continually refining their search algorithms with several new releases each year. And
more websites are challenging for top ranked positions. To maintain top ranking, Search
Engine Optimizers must remain vigilant and continue to refine and improve their
optimizing tactics. Services included month:
Service
Position Eyes Reporting
Daily ranking report
Track trends & movements / related to others
Original position report
1st Position Eyes ranking data compared to current
Link building report
Inbound & outbound links maintained by Position
Research
Verifies that link partner is still linking
Link Verification
Comment

15. MONTHLY SEO MAINTENANCE
Service
Comment
Link Maintenance
If link partner drops a link - replace with another
Qualify link partners:
• Home page PR > 0
• Site is indexed in Google
• Site is indexed in Yahoo
• Using optimal link text for strong link reputation
Google Webmaster Account • Initial Setup (ftp access or client participation required)
Management
• Backlink count tracking
• Http crawl errors
• Webmaster messages / penalties reports
Near dup content test
Check home and primary site pages to detect if another
website is displaying near duplicate content – this condition
can adversely affect rankings.

16. MONTHLY SEO MAINTENANCE
Service
Page Optimization refinement
Written SEO activity report
SEO Analysis
Comment
As rankings require, search engines change ranking
algorithm. Backup of optimized pages prior to and
after hanges/mods
• Ranking history report by major search engine
• Page optimization activity
• Link optimization activity
• Hijack test
• Commentary
Used to determine competitive environment by
benchmarking competing website – facilitates ongoing
SEO action plan. Average 1 per quarter

17. MONTHLY SEO MAINTENANCE
Service
Comment
Service
Page Optimization refinement
Comment
As rankings require, search engines change ranking
algorithm. Backup of optimized pages prior to and
after changes/mods

18. SEO BENEFITS
•
•
•
•
•
•
Drive high quality customers to your website
Increase sales leads from customers looking for your products and services
Build your brand online by communicating marketing messages to your
target audience.
Increase your profile against your competitors
Target a global audience via international search engines
Be accountable with ROI tracking

19. SEO BEFORE AND AFTER
Before
• Become only a SHOWPIECE
• Only an invited visitor can enjoy the services of the website
• NO RE-SALE value
• Services and product CANNOT be sold to an unknown visitor
• NEGLIGIBLE visitor participation & presence
After
• Become a REVENUE generation model
• An unknown visitor can also benefit with the website.
• HIGH RESALE Value
• Services and product can also be sold to an unknown visitor to maximize
PROFITS.
• UNLIMITED visitors participation & presence

20. SOCIAL MEDIA OPTIMIZATION

21. SOCIAL MEDIA OPTIMIZATION
Social Media Optimization (SMO) wok as a viral marketing such that it distribute 1
to 5, 5 to 25, 25 to 125 and so on...
• Facebook: 45 Million users in India
• Twitter: 15 million users in India
• LinkedIn: 15 million users in India
• Google+: 8 million users for Google+
• Pinterest: The demographics for Pinterest users in Canada slightly vary.
• 66 percent of Canadian Pinterest users are female.
• 54 percent are 24 to 54 years of age.
• 38 percent have children.
• 35 percent of users have a household income of over 100,000 per year.

22. India TV – Highly Active

23. X-PAD – Highly Active

24. Cosmic Structure Ltd.– Highly Active

25. LINKEDIN– COSMIC STRUCTURE LTD

26. PINTEREST – TRAILER PUR

27. THANK YOU