A PROJECT ON
behaviour of watches
The total worth of the Indian watch
industry is INR 5 thousand crore
(the leading industry body of India)
look for factors like:-
Other buyers want
their watches to be:-
Watches within INR 500 to
INR 5000 price range enjoy the
maximum sales and are followed
by watches priced between
INR 5000 and INR 25000.
The local manufacturers are facing stiff
competition from the international
brands that are arriving in great
numbers to cater to the increasing
However, the local companies will
always perform well thanks to
reasonable pricing and proper base of
Introduced during 1924 in Japan.
1986 - Citizen was honored for being the
biggest manufacturer of watches in the
Citizen ranks right at the top of the pile
in technological excellence
Credited with creating the thinnest LCD
watch ever as well as the first ever voice
It has also created the first ever
professional dive watch that has an
electronic depth sensor.
The founders of the brand had wanted
to come up with a name for the
product line so that people all over
the world could relate to it.
The Timex brand is held by Timex Group BV.
Timex Group USA, a subsidiary of Timex Group
BV- one of the biggest watch makers of the
world, incorporated during 1854.
Some of the major brands of the Timex Group are
Biggest ever retail network with 650
after sales service outlets and 311
Titan brought international brands
such as Tommy Hilfiger, Xylys,
and Hugo Boss to India.
Following are its leading brands:
Titan Industries occupies the 5th spot in the
world when it comes to making watches.
It is a joint venture of the Tamil Nadu Industrial
Development Corporation and the Tata Group.
2015- Rs. 5,000 Cr.
2020- Rs. 15,000 Cr.
- Source: Assocham, the leading industry body of India
1. When you hear the word
Watches, Which brand comes to
your mind first?
45% recalled Titan and Fast
55% recalled different brands
ranging from Tommy Hilfiger,
Omega and Fossil
2. Which watch brand do you
40% of the consumers mentioned
brands which are not Titan
watches such as FCUK, Omega,
Timex, Tissot, etc.
60% said they are use Titan, fast
track, or Sonata; which all fall
under the titan umbrella
3. If you were to buy today, which brand will you buy?
Majority of the respondents said that
would like to buy brands such as Swatch,
Rado, Tagheuer, etc. due to New entrants
of global companies entering in India
4. Which brand will you never buy? Why?
70% - Sonata
10% - Fastrack
20% - Rolex
5. Given below are certain parameters which you keep in mind while buying a watch.
Kindly RANK them as per your PRIORITY
6. How do you rate TITAN, FASTRACK & CASIO on the above given parameters?
7. What should be the ideal price point of a watch?
Average price point of a watch should be between Rs. 3,000-5,000
8. Who should be the ideal celebrity to endorse watches as a category? (MALE)
Sachin Tendulkar should endorse the category as he is known to be a very punctual man
8. Who should be the ideal celebrity to endorse watches as a category? (FEMALE)
9. Which is your favourite ad in the
Majority of the people claimed
that they love Titan raga ads
(especially the current ad
campaign) and Hrithik Roshan's
10. Who influences your buying
39.2% said that Advertising is the
influencer for them, followed by:-
#Time #being #Part #of # you
will be the daily contest on Titan’s FB and
Every day our social media marketing
team will post random four time slots in a
T1- 8.23 am
T2- 12.50 pm
T3- 5.00 pm
T4- 11.59 pm
Click a “selfie” with a caption
as to what they are doing at exact time T1-8.23am
& share it on our official page hash tag.
Whosoever manages to do
the above task at exact time given
T1-T2-T3-T4 will win a Titan Hamper.
#sharetime with #Titantime
Apparemment, vous utilisez un bloqueur de publicités qui est en cours d'exécution. En ajoutant SlideShare à la liste blanche de votre bloqueur de publicités, vous soutenez notre communauté de créateurs de contenu.
Vous détestez les publicités?
Nous avons mis à jour notre politique de confidentialité.
Nous avons mis à jour notre politique de confidentialité pour nous conformer à l'évolution des réglementations mondiales en matière de confidentialité et pour vous informer de la manière dont nous utilisons vos données de façon limitée.
Vous pouvez consulter les détails ci-dessous. En cliquant sur Accepter, vous acceptez la politique de confidentialité mise à jour.