The great american vacation study how travelers seek shop and save

the great american
vacation studyhow travelers seek, shop and save

Theresa Wabler
VP, Global Marketing
972.538.3902
theresa.wabler@parago.com
introduction
jet-setters = deal seekers
Ifyou’veeverbeenatanairport during a peak travel season,
you already know that a lot of Americans are traveling at least once a
year for non-business reasons — and that most of these trips are with
family members. How do all of these people choose which airlines,
hotels, resorts and cruises to book? We asked, and here are the answers.
price rules the air;
value and location fills hotels
Eighty-five percent of today’s travelers are looking for deals — and
the most active deal seekers are people with household incomes over
$100,000. On average, the price of an airline ticket is four times more
important than departure or arrival times. For hotel guests, value and
location are the top two factors.
planning gets personal
Gone are the days of calling a travel agent, providing a credit card
number and receiving a full itinerary in exchange. These days, 91% of
people plan their own trips by starting on online search engines and
then comparing prices on three or more websites. And they often prefer
getting cash back on a prepaid card to sweeten the deal even more.
loyalty programs have their place
Travelers ages 50+ and those with household incomes over $100,000
are more likely to belong to airline and hotel loyalty programs. These
people also tend to take the most non-business trips, so they are able
to earn and use more loyalty rewards. However, our research shows that
“earning double loyalty points” does not generate more reservations.
We’ve packed a lot of data into this report, including a full set of
questions about which incentives will help you get booked up. If you
have questions or want further insights, please contact me.
2 | the great american vacation study

also inside
methodology4
travel planning 14
travel research 15
air travel factors 16
hotel reservation factors 17
airline loyalty 18
hotel loyalty 19
looking for deals 20
changing for deals 22
air travel incentives 24
hotel incentives 25
resort cruise incentives 26
page 6
key findings
today’s non-business
travel trends
page 12
travel habits
how vacations
are planned today
page 27
switch for $25
insight for travel
booking sites
get booked up
how travelers seek, shop and save | 3

parago conducted this study in April 2014 to identify how today’s
vacation and pleasure travelers research, plan and book trips.
region
Pacific 18%
Mountain 9%
West North Central 9%
West South Central 7%
East North Central 15%
East South Central 4%
New England 7%
Middle Atlantic 18%
South Atlantic 12% 1,180 adults
who travel for
personal reasons
— not for business —
completed this
online survey.
gender own vs. rent
50% 58%50% 42%
methodology

employment
employed full time 52%
employed part time 15%
unemployed 4%
homemaker 3%
student 10%
retired 14%
disabled,not able to work 2%
age
18–22 11%
23–29 17%
30-39 14%
40–49 15%
50–59 19%
60+ 24%
income
≤$19,999 10%
$20,000 to $49,999 19%
$50,000 to $99,999 31%
$100,000 to $199,999 20%
≥$200,000 6%
prefer to not disclose 13%
education
less than high school 1%
high school diploma 5%
some college 23%
vocational/technical degree 5%
college graduate 36%
graduate school 30%
marital status
widowed/divorced/separated
13%
in a relationship
or living with partner
11%
never married
28%
married
49%

key findings
of non-business travelers look for deals online.
The top two places they go are online search
engines and travel booking sites.
of non-business travelers are more likely to
take additional trips if they ﬁnd great deals —
especially people with incomes $100,000+.
of people who earn $100,000+ research
travel deals.
who is looking for deals?
OVER

of vacation planners
will set up a new online
booking profile for $25.
of air travelers want a free
checked bag on the current
trip — not rewards based
on future trips.
Travel planners will choose
a specific hotel, resort or
cruise for a prepaid card
over all other incentives.
which incentives are most effective?
get a customer profile for just $25

key findings
of our survey respondents
take one or more personal
trips per year.
FIRST CLASS TICKET
PARAGO AIRLINES
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FIRST CLASS TICKET
PARAGO AIRLINES
DESTINATION
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BOARDING
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BOARDING
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NAME
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FLIGHT
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FIRST CLASS TICKET
PARAGO AIRLINES
DESTINATION
TORONTO
BOARDING DATE
11.21.2014
BOARDING GATE
TORONTO
NAME OF PASSENGER
BEN
FROM
NEW YORK CITY
TO
TORONTO
E-TICKET NUMBER
01582537
FLIGH
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IL11221
CLASS
FIRST
SEAT
2B
ADDITIONAL SEAT INFORMATION
BOARDING TIME
4:25 PM

BOARDING PASS
PARAGOAIRLINESISSUEDBY:3358438CPM:01OF01
ISSUED BY : 3358438 CPM : 01 OF01
E-TICKET NUMBER
01582537
OFWOMEN OFMEN
vs.
always or almost always plan their own travel.
Of non-business travelers,
who takes 2+ trips per year?
• 88% of people with incomes
≥ $200,000
• 82% of people with incomes
$100,000–$199,999
• 79% of travelers age 60+
who vacations the most?

who belongs to travel loyalty programs?
where does vacation planning start?
of vacation planning starts on
online search engines (e.g., Google).
starts on travel booking sites
(e.g., Travelocity or Expedia).
ONLY
Age and income are good predictors
of airline and hotel loyalty membership:
• 69% of people ages 60+ belong
• over 71% of people with incomes $100,000+ belong
• over 88% of people with incomes ≥ $200,000 belong
Only 31% of people in their 20s belong to hotel
loyalty programs — but, 51% in their 30s do.
search i’m feeling lucky
search flights
flying from
flying to
departing returning
adults (18+) children (0-17)

how often do you travel for personal reasons?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
once every few years 17% 17% 13% 3% 0%
once a year 36% 29% 17% 14% 12%
2–3 times a year 34% 40% 51% 51% 41%
4–5 times a year 7% 10% 12% 21% 24%
6+ times per year 7% 3% 7% 10% 23%
18–22 23–29 30–39 40–49 50–59 60+
once every few years 20% 11% 9% 12% 11% 8%
once a year 30% 26% 19% 23% 19% 13%
2–3 times a year 35% 46% 54% 43% 46% 48%
4–5 times a year 9% 12% 10% 14% 16% 21%
6+ times per year 6% 5% 9% 8% 8% 10%
whose bags are always packed?
across all ages, most leisure travelers take at least one personal trip per year
most leisure travelers, regardless of income, take at least one personal trip per year
Non-business travelers who take 2+ trips per year:
• 88% of people with incomes ≥ $200,000
• 82% of people with incomes $100,000–$199,999
• 79% of travelers age 60+
• 72% of travelers ages 30–39
• 71% of travelers ages 50–59
once every
few years
once
a year
2–3 times
a year
4–5 times
a year
6+ times
a year
11% 46% 8%21% 15%

with whom do you prefer to travel?
60%with a partner
21%with a group
19%on my own
with whom do you most often travel?
6%
not sure
6%
two+ friends
≤1%
tour groups
5%
one friend
9%
on my own
38%spouse or partner only
28%immediate family
7%extended family
Only 1 in 10 vacationers travel alone, although twice as many said they’d prefer to go solo.
of all non-business travel is done with family, including
partners and immediate or extended family members, too.73%
families tend to travel together

how often do you plan your own leisure travel?
who determines destinations and details?
82% of women vs. 74% of men
always or almost always
plan their own travel
when planning travel, how do you primarily choose where to go?
2%
choose based on
deals they receive
4%
let someone else
choose
10%
get friends’
recommendations
12%
go places to pursue
hobbies/interests
26%go to their
favorite places
25%go places they’ve
heard or read about
22%visit family
or friends
W M
always 49% 42%
almostalways 33% 32%
sometimes 11% 16%
rarely 4% 7%
never 3% 2%
3 out of 4 people always or
almost always plan their
own non-business trips.
foralltravelers
45% always
33% almostalways
13% sometimes
6% rarely
3% never

howoftendoyoubuyairandhotelreservations togetheras apackage?
air travel and hotels are booked separately
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
never 59% 42% 40% 38% 39%
rarely 22% 31% 35% 36% 38%
sometimes 13% 19% 20% 17% 19%
almost always 4% 6% 5% 8% 4%
always 2% 2% 1% 1% 0%
the highest income groups are the least likely to always buy air and
hotel reservations as a package — it’s 0% for incomes ≥ $200,000
75% of vacation travelers never or rarely purchase travel packages
that include both airline and hotel reservations.
Only 6% of travelers always or almost always buy air
travel and accommodations as a bundled deal.
never rarely sometimes almost always always
43% 18% 1%32% 5%

when planning travel, how do you primarily choose where to go?
Most people — across all
demographic profiles — start
vacation travel planning on
online search engines.
where does travel planning start?
2%
loyalty
program sites
1%
cruise line
sites
3%
hotel
sites
2%
deal
sites
2%
travel agent/
planner
6%
airline
sites
2%
travelresearch
books
57%online search engines
13%travel booking sites
12%travel research sites
W M
onlinesearchengines 52% 62%
travel booking sites 16% 11%
travel research sites 14% 10%
airline sites 7% 5%
hotel sites 3% 3%
travel research books 3% 1%
deal sites 2% 2%
travel agent/planner 2% 2%
loyalty program sites 1% 3%
cruise line sites 1% 2%
start their travel planning on
online search engines
62%
men
52%
women
definitions of travel-planning resources
online search engines
general search engines,such as
Google,Bing, etc.
travel booking sites
popular“best price”websites,
such as Travelocity,KAYAK.com,
Expedia,etc.
travel research sites
sites that offer destination and
sightseeing information,such as
TripAdvisor,Lonely Planet,etc.
airline sites
sites that offer single-airline
(and affiliate) reservations and
ticket purchases
hotel sites
websites that offer detailed hotel
services, amenities and booking info
travel research books
offline resources,such as Fodor’s
Travel,Lonely Planet,etc.
deal sites
sites that offer special or time-limited
discounts,such as Groupon,
CheapCarribean.com,LivingSocial,etc.
travel agent/planner
individuals who offer full-service
travel planning
loyalty program sites
brand-specific websites that cater to
loyalty members, such as Starwood
Preferred Guest, AAdvantage, etc.
cruise line sites
non-branded cruise sites, such as
Cruises.com, or branded sites,
such as CelebrityCruises.com

whichresourcesdoyouusewhenyoustarttoplanatrip?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
onlinesearch engines 67% 59% 56% 53% 50%
travel booking sites 16% 15% 15% 11% 7%
travel research sites 3% 14% 11% 15% 23%
airline sites 5% 4% 5% 6% 8%
hotel sites 4% 2% 3% 4% 4%
travel research books 1% 1% 2% 2% 4%
deal sites 2% 3% 3% 2% 0%
travel agent/planner 1% 2% 2% 2% 1%
loyalty program sites 1% 0% 2% 2% 3%
cruise line sites 1% 0% 2% 2% 3%
18–22 23–29 30–39 40–49 50–59 60+
onlinesearch engines 71% 61% 46% 53% 62% 51%
travel booking sites 8% 15% 17% 18% 13% 10%
travel research sites 9% 11% 22% 14% 9% 10%
airline sites 4% 4% 3% 5% 7% 9%
hotel sites 2% 3% 5% 4% 3% 2%
travel research books 0% 2% 2% 1% 3% 4%
deal sites 2% 3% 2% 1% 1% 3%
travel agent/planner 2% 1% 1% 2% 1% 4%
loyalty program sites 2% 1% 0% 2% 1% 4%
cruise line sites 0% 0% 1% 1% 1% 4%
23% of households earning ≥ $200,000 use
travel research sites to start planning, suggesting
that they are also seeking out new experiences.
22% of 30–39-year-olds use travel research
sites to start planning, suggesting that they
are seeking out new experiences.

what is your primary factor when you purchase airline tickets?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
price 78% 71% 66% 62% 38%
departure/arrival times 9% 15% 15% 15% 23%
brand loyalty 7% 6% 9% 10% 16%
connections/layovers 6% 8% 9% 10% 16%
available upgrades 0% 0% 1% 2% 7%
18–22 23–29 30–39 40–49 50–59 60+
price 71% 80% 68% 69% 59% 49%
departure/arrival times 11% 11% 14% 14% 18% 21%
brand loyalty 10% 6% 6% 8% 11% 14%
connections/layovers 6% 4% 10% 8% 11% 14%
available upgrades 2% 0% 2% 1% 1% 2%
what influences air travel purchases?
compared to other travelers, people with incomes ≥ $200,000 choose price less often
and factor in scheduling convenience, loyalty and upgrades
although price is most important, departure and arrival times gain value with travelers ages 50+
Across all ages and incomes, price is the most important
factor in purchasing airline tickets. This insight suggests the
air travel experience is not differentiated in consumers’ minds.
As vacation travelers get older and wealthier, they place
additional importance on convenience — such as schedules,
connections and layovers — and loyalty programs.
price departure/
arrival times
brand loyalty connections/
layovers
available
upgrades
64% 10% 1%16% 10%

what is your primary factor when you make hotel reservations?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
value 30% 34% 39% 35% 23%
location 10% 21% 23% 27% 32%
price 43% 26% 13% 7% 3%
brand loyalty 3% 4% 7% 14% 20%
customer reviews 6% 10% 9% 9% 8%
all other factors 8% 5% 9% 8% 14%
18–22 23–29 30–39 40–49 50–59 60+
value 29% 43% 33% 31% 29% 34%
location 11% 13% 23% 26% 29% 30%
price 30% 22% 18% 15% 11% 11%
brand loyalty 5% 5% 7% 14% 12% 9%
customer reviews 13% 13% 9% 6% 9% 5%
all other factors 11% 3% 9% 9% 9% 11%
what influences hotel reservations?
≤1%
eco-friendly
practices
≤1%
special
features
(e.g.,casino)
9%
customer
reviews
2%
free
amenities
1%
unique/
boutique
experience
9%
brand
loyalty
4%
star
rating
34%value,best quality for price
23%location
17%price
32% travelers who earn ≥ $200,000 use location —
not value — as the primary factor when choosing a hotel
after value, younger travelers prefer lower prices
and older travelers prefer more convenient locations

how many airline loyalty programs do you belong to?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
no loyalty programs 66% 61% 43% 29% 12%
1 loyalty program 20% 25% 33% 29% 26%
2–3 loyalty programs 12% 12% 21% 32% 46%
6+ loyalty programs 1% 0% 0% 2% 1%
18–22 23–29 30–39 40–49 50–59 60+
no loyalty programs 60% 56% 48% 42% 39% 31%
1 loyalty program 28% 25% 25% 27% 31% 29%
2–3 loyalty programs 9% 17% 22% 27% 23% 30%
6+ loyalty programs 0% 0% 2% 0% 1% 1%
who belongs to airline loyalty programs?
88% of people with incomes $200,000+ belong to an airline loyalty program —
but less than 40% of people with incomes $50,000 do
about 60% of people ages 18–29 who travel for pleasure do not belong to an
airline loyalty program — but over 60% do by the age of 50
Overall,44% of non-business travelers do not belong to airline loyalty programs,
with signiﬁcantly higher non-participation (60%) for 18–29-year-olds.
Age and income are good predictors of airline loyalty membership:
15POINTS
5POINTS
10POINTS
20POINTS
25POINTS
none 1 loyalty
program
2–3 loyalty
programs
4–5 loyalty
programs
6+ loyalty
programs
44% 22% 1%28% 5%

how many hotel loyalty programs do you belong to?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
no loyalty programs 77% 71% 41% 30% 26%
1 loyalty program 11% 20% 25% 27% 23%
6+ loyalty programs 1% 0% 0% 2% 1%
18–22 23–29 30–39 40–49 50–59 60+
no loyalty programs 74% 69% 49% 41% 37% 32%
1 loyalty program 15% 16% 26% 26% 25% 25%
6+ loyalty programs 1% 0% 2% 0% 1% 1%
who belongs to hotel loyalty programs?
over 70% of people with incomes $100,000+ belong to a hotel loyalty program —
but less than 30% of people with incomes $50,000 do
only 31% of people in their 20s belong to hotel loyalty programs — but by their 30s, 51% do
48% of non-business travelers do not belong to any hotel loyalty programs,with
signiﬁcantly higher non-participation for ages 18–22 (74%) and 23–29 (69%).
Age and income are also good predictors of hotel loyalty membership:
none 1 loyalty
program
2–3 loyalty
programs
4–5 loyalty
programs
6+ loyalty
programs
48% 25% 1%22% 4%

where are people looking for deals?
how do you find travel deals? select all that apply
85% of non-business travelers look for deals
online. The top two places they go are online
search engines and travel booking sites.
Even 84% of people with incomes
≥ $200,000 actively seek out deals.
online search
engines
travel
booking sites
deal sites opt-in email
notifications
don’t look
for deals
51% 27% 15%50% 13%
online search
engines
travel
booking sites
deal sites
51% 27%50%
18–22 23–29 30–39 40–49 50–59 60+
online search engines 57% 53% 45% 43% 54% 53%
travel booking sites 48% 55% 62% 55% 43% 41%
deal sites 28% 37% 33% 28% 18% 22%
opt-inemailnotifications 11% 13% 13% 14% 13% 14%
don’t look for deals 22% 16% 10% 10% 13% 18%
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
online search engines 51% 52% 49% 53% 46%
travel booking sites 39% 52% 54% 50% 61%
deal sites 25% 31% 29% 25% 30%
opt-inemailnotifications 13% 9% 15% 14% 20%
don’t look for deals 22% 14% 13% 10% 16%
travel booking sites are most popular (61%) with people who earn ≥ $200,000 —
and least popular (39%) with those who earn ≤ $19,999
people ages 23–39 are most likely to use travel booking sites,
which rank third after online search engines and deal sites

how many websites do you visit when researching travel prices?
everyone is shopping for travel deals
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
3+ websites 63% 64% 68% 65% 58%
1–2 websites 26% 30% 26% 32% 38%
do not research 10% 6% 5% 3% 4%
18–22 23–29 30–39 40–49 50–59 60+
3+ websites 66% 67% 68% 63% 70% 57%
1–2 websites 20% 30% 28% 31% 25% 37%
do not research 13% 3% 4% 6% 5% 6%
the higher their incomes, the more people shop around for travel deals
70% of people ages 50–59 visit 3+ websites while researching travel prices
Over 96% of people who earn $100,000+
research travel deals.
65% of non-business travelers visit 3+
websites when researching travel prices.
94% of people planning vacations
research travel prices on multiple sites.
W M
3+ websites 67% 63%
1–2 websites 27% 32%
do not research 6% 6%
womenaremorelikelytovisit3+sites
research on
3+ websites
research on
1–2 websites
do not
research
65% 6%29%

with which of the following statements do you agree? select all that apply
how do great deals affect travel planning?
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
likely to take more trips 47% 52% 57% 60% 66%
likelytoextend vacation 25% 24% 26% 27% 27%
only book for deals 39% 32% 20% 22% 9%
not affected by price 21% 17% 22% 22% 24%
18–22 23–29 30–39 40–49 50–59 60+
likely to take more trips 60% 62% 57% 57% 50% 53%
likelytoextend vacation 23% 34% 26% 24% 25% 23%
only book for deals 32% 30% 25% 28% 25% 16%
not affected by price 20% 16% 21% 18% 24% 28%
across all ages, over half of leisure travelers would be more
likely to take more trips when offered a great deal
the higher their incomes, the more likely people are to take more trips when offered
a great deal — from 47% (for incomes ≤ $19,999) to 66% (for incomes ≥ $200,000)
56% of non-business travelers are more likely to take additional trips if
they ﬁnd great deals — especially for people with incomes $100,000+.
Across all income levels, only 26% are likely to extend a trip for a deal.
22%of peoplesaypricesdonotaffecttheirtraveldecisions,suggesting
that holidaysorotherimportanteventsdrivevacationplanning.
I am likely to
take
moretrips
if I find
a great deal
I am likely to
extendmy
vacation
if I find
a great deal
I only
book
travel
when I find
a great deal
price deals
have
noaffect
on my travel
decisions
56% 25% 22%26%

Which offer would make you book more quickly?
which incentives change behaviors?
You are thinking about going on vacation. You have the time available and have selected a destination.
Which offer would make you book more quickly?
best-price guarantees — with the difference offered via rebate —
are most popular with the lowest and highest age groups
≤ $19,999
$20,000–
$49,999
$50,000–
$99,999
$100,000–
$199,999
≥ $200,000
best-price guarantee 39% 50% 43% 37% 28%
$100 cash reward 27% 21% 23% 24% 30%
$100 in gift cards 18% 18% 19% 16% 8%
$100 onsite credit 10% 7% 8% 15% 11%
double airline points 2% 4% 5% 5% 20%
double hotel points 3% 0% 2% 4% 3%
18–22 23–29 30–39 40–49 50–59 60+
best-price guarantee 49% 42% 33% 38% 45% 44%
$100 cash reward 18% 25% 28% 28% 21% 20%
$100 in gift cards 18% 17% 25% 16% 18% 14%
$100 onsite credit 6% 8% 9% 9% 9% 11%
double airline points 4% 5% 2% 7% 4% 9%
double hotel points 5% 2% 2% 2% 2% 1%
42% of vacation travelers would book more quickly for a best-price guarantee
that offers a rebate for an advertised price difference.
23% would book within 24 hours for a $100 cash reward.
Travelers with incomes ≥ $200,000 prefer different
incentives, including double airline loyalty points.
best-price guarantee,matching lowest pre-travel rate 42%
$100 cash reward,if booked in 24 hours 23%
$100 in gift cards,valid in destination city 18%
$100 on-site credit for hotel amenities,if booked in 24 hours 9%
double airline loyalty points 6%
double hotel loyalty points 2%

which air travel incentives do people really want?
Which offer would make you choose one airline over the other?
You are comparing flights. Two airlines have similar fares, plus departure times that fit your schedule.
Which offer would make you choose one airline over the other?
59%one free checked
bag on this trip
26%up to $100 cash if you
fly twice in the next
three months
15%double loyalty points if
you fly twice in the next
three months
W M
free checked bag 66% 53%
cash if you fly twice 21% 30%
double loyalty points 13% 17%
66% of women vs.53% of men
prefer a free checked bag
acmeair
20.5
baggage claim
Simply put: 60%
want a free checked
bag on the current trip
— not rewards based
on future travel.

which hotel incentives do people really want?
Which offer would make you choose one hotel over the other?
Which of these offers would motivate you to book an additional night?
Imagine you are a member of the Acme Hotel loyalty program and are planning to book a
three-night stay. You have narrowed your hotel choices down to two different hotels — Acme and one
other — on the same block, with the same star ratings and similar customer reviews.
Which offer would make you choose one hotel over the other?
Imagine you are planning a weekend vacation, but could extend your stay by one day.
Which of these offers would most motivate you to book an additional night at your chosen hotel?
25%Acme Hotel with your
loyalty reward points
75%otherhotelwitha$50cashreward
maileduponbooking
When choosing between comparable hotels, 75% of non-business travelers
will book a room for a $50 cash reward.
When considering an extra night’s stay:
• 44% will book for a $100 cash reward
• 39% prefer a third night at half price
VS
book the third
night,get $100
on a Visa®
prepaid card
stay two
nights,get a
third night at
half price
book the
third night,
get $100 in
gift cards
book the third
night,earn
double loyalty
points
book the third
night,get $100
in free hotel
amenities
44% 9% 5%39% 5%

resort cruise visitors prefer cash in hand
Which offer would motivate you to choose one resort over another?
You are researching a vacation that you want to spend on a beach. You’ve narrowed your choices down to
two comparable resorts with similar amenities, customer reviews, round-trip air travel and other prices.
Which offer would motivate you to choose one resort over the other?
59%$100 Visa prepaid
card mailed to you
upon booking
26%$100resortcredittouse
foron-siteamenities
andexcursions
15%$100 credit for
booking a
future vacation
Whichofferwouldmotivateyoutochooseone cruise line overanother?
You are planning to go on a cruise. You are comparing two similar itineraries on two different cruise lines.
Which offer would motivate you to choose one cruise line over the other?
46%$250 Visa prepaid
card mailed to you
upon booking
32%$250 onboard credit
during your trip
21%$250 value for a
shore excursion
46% of cruise shoppers also prefer a
cash reward on a Visa®
prepaid card.
59% of resort shoppers prefer a cash
reward on a Visa prepaid card.
FIRST CLASS TICKET
PARAGO AIRLINES
DEST
INATI
ON
TOR
ONT
O
BOAR
DING
DATE
11.2
1.20
14
BOAR
DING
GATE
TOR
ONT
O
NAME
OF PASS
ENGE
R
BEN
FROM
NEW
YOR
K CITY
TO
TOR
ONT
O
E-TIC
KET
NUMB
ER
015825
37
FLIGHT
IL1122
1
CLASS
FIRST
SEAT
2B
ADDIT
IONAL
SEAT
INFOR
MATIO
N
BOAR
DING
TIME
4:25 PM

BOARDIN
G PAS
S
PARA
GOAIRL
INES
ISSUE
DBY:3358
438
CPM
:01OF01
ISSUE
D BY : 3358
438
CPM
: 01 OF01
E-TIC
KET
NUMB
ER
015825
37
FIRST CLASS TICKET
PARAGO AIRLINES
DESTINAT
ION
TORONTO
BOARDING
DATE
11.21.2014
BOARDING
GATE
TORONTO
NAME OF PASSENGE
R
BEN
FROM
NEW YORK CITY
TO
TORONTO
E-TICKET
NUMBER
01582537
FLIGHT
IL11221
CLASS
FIRST
SEAT
2B
ADDITIONA
L SEAT INFORMAT
ION
BOARDING
TIME
4:25 PM

BOARDING PASS
PARAGO
AIRLINES
ISSUED
BY:3358438
CPM:01OF01
ISSUED
BY : 3358438
CPM : 01 OF01
E-TICKET
NUMBER
01582537

56% of people planning
vacations will set up a new
online proﬁle for a $25 cash
reward — assuming the same
trip, including pricing, is offered.
travelers will switch websites for $25
Would you switch sites for a $25 prepaid card incentive?
You normally book travel through your favorite website, where you have a saved profile —
including credit card information, travel preferences, loyalty member numbers, etc. Imagine you are
comparing vacation packages and a different website has the identical deal, plus a special offer.
Would you book on the alternate site for a $25 Visa prepaid card incentive?
won’t switchwill switch for $2556% 44%

© 2014 Parago, Inc. All rights reserved.
we create engaging solutions
that inspire action impact results for
many of the largest brands in the world
For assistance with travel pricing strategies
and incentive solutions, give us a call.
TheresaWabler
VP,GlobalMarketing
972.538.3902
theresa.wabler@parago.com

The great american vacation study how travelers seek shop and save

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