New Jersey Governor's Conference 2013

Kate Gallagher | www.ParamoreDigital.com | @ParamoreDigital
Relax: leave your card at the back. Take one of mine. I’ll email you the materials
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hi

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kate gallagher

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Now

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1. Tell you brieﬂy who I am and why I’m here

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2. Game changers

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2. Game changers
3. Top 5 tips and tricks

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2. Game changers
4. Free tools

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2. Game changers
4. Free tools
5. Questions

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Relax

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Relax
leave your card, take one of mine, and

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Relax
I’ll email you the materials

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text
Sample list item
Sample list item
Sample list item

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full-service digital agency

www.paramore.is
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design + development + media

www.paramore.is
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favorite client

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30 - ish

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Remember her?

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i miss hannah already

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husbands

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husbands

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grandchildren

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grandchildren

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fun

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2nd

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8+

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25%

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husbands

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my children

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Lucy: Dane Mix

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Bear: Chow / Street ﬁghter Mix

Good Morning My Human,
Sleep Well?

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Now

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2. Game changers

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2. Game changers
4. Free tools

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2. Game changers
4. Free tools
5. Questions

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2. Game changers

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2. Game changers
4. Free tools

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2. Game changers
4. Free tools
5. Questions

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Relax

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Relax
I’ll email you the materials

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game changers

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game changers
two things that are changing everyone’s lives

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the mobile web + social media

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the mobile web + social media
two things that are changing everyone’s lives

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in 2014 more than 50% of
web trafﬁc will come from
a mobile device

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more email is opened on a
smartphone than on a PC

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devices

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devices

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devices
3 main differences

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devices

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devices
3 main differences

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devices
3 main differences

1. screen size

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devices

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devices
3 main differences

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devices
3 main differences

1. screen size

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devices
3 main differences

1. screen size
2. navigation + input

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devices

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devices
3 main differences

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devices
3 main differences

1. screen size

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devices
3 main differences

1. screen size
3. context

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devices

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devices
2 schools of thought

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devices

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devices

1. mobile should be light weight and focused

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devices

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devices


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devices


2. mobile should have everything because it’s
your personal computer

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personal computer?

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personal computer?

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it gets personal

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Now

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2. Game changers

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2. Game changers
4. Free tools

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2. Game changers
4. Free tools
5. Questions

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can’t talk about social tends
without considering mobile trends
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can’t talk about mobile trends
without considering social

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It’s True!
46% of the US social media users access platforms
via their mobile devices.Up almost a quarter
compared to 2011.

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the top 5 best of the best tips
and tricks that you can use
now in mobile and social

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the top 5 best of the best tips and tricks that you can use now in mobile and social

#1
have a good
timeline photo + proﬁle photo

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After

Before

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After

Before

Before
wall posts get the most
attention

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After

Before

Before After
wall posts get the most cover photo gets the most
attention attention

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Cover photo
It’s huge
100%
Faces

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#1
have a good
timeline photo + proﬁle photo

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#2
stop adding social media
management to someone’s job
description

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BTW
it won’t work anyways

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who do I hire?
what do they look like?

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•Reads blogs about social media and mobile technology

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•Is an early adopter

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•Has a passion for the cause and for social media

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•Is friendly, patient and responsive

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•Is creative and detail-oriented

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•Thinks like a journalist

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•Is willing to mesh his personal life with his professional life online

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•Has experience in online communications

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•Has experience in online communications
•Is not overly conﬁdent about her social media skills

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most important criteria
you like having a
conversation with them
(it’s both talking and listening)

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will they build
a loyal fan
base?

Develop a loyal fan base and
they will help you manage the
on-going conversations on
your wall...

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#3
plan to invest more annually

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#3
plan to invest more annually
more time + more budget

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65% of travel professionals polled
worldwide planned to increase their social
media marketing budget in 2012
a higher percentage than for any other
digital marketing tactic.

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#4
care about content

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create an editorial calendar

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remember to look
at your editorial calendar
that you created

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text
subhead text

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over 50% of US fans of travel
brands and companies “like” or “follow” such
brands and companies because they want
something in return...
...speciﬁcally deals and information about
deals.a higher percentage than for any other
digital marketing tactic.

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What goes on that editorial calendar?

1. Time to be present

2. Time to be relevant

3. Content (Photos, Videos and Links)

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4. Moderating

5. Selling

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4. Moderating

5. Selling

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caring about content
brand how you respond

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#5
start with strategy

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#5
start with strategy
simple statement of purpose that everyone agrees on

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49% of companies on social media
fail to have a social media strategy

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Write a simple statement of purpose for
how you will use Facebook and what
happens in the event of a crisis.

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Write a simple statement of purpose for
how you will use Facebook and what
happens in the event of a crisis.

For example:

We’ll use FB to connect with customers, answer questions, encourage them to visit us and
help them connect with each other.

We’ll do this by posting 1 piece of content daily. That content will include no more than 1
event announcements, 1 product announcements, and 1 other piece of news about us per
week.

We’ll spend about an hour each week searching in engagement with people to follow and
other brands

We will respond to people’s questions within 2 hours.

In the event of a crisis the ﬁrst admin to get to Facebook should post the following
statement and direct our fans to this following source for up to the minute information.

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Now

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2. Game changers

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2. Game changers
4. Free tools +

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2. Game changers
4. Free tools +
5. Questions

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the top 5 best of the best tips
and tricks that you can use
now in mobile and social

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the top 5 best of the best tips and tricks that
you can use now in mobile and social
๏

#1 have a good timeline photo + proﬁle photo

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#2 stop adding social media management to someone’s job
description

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#3 plan to invest more annually

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#4 care about content

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#5 start with strategy
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game changers
the social web and mobile web

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3 main differences
size
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navigation
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context
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focused
all encompassing

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free stuff

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free stuff

text

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free stuff
pagemodo.com for timeline photos and tabs on Facebook

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free stuff

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free stuff

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free stuff

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free stuff
hootsuite.com: manages all your
social platforms from one dashboard

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free stuff

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free stuff

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free stuff
Hyper Alerts: track competitors and yourself
hyperalerts.no

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free stuff
hyperalerts.no

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free stuff
hyperalerts.no

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i love pinterest

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Pinterest
pin board-style social
photo sharing website

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Pinterest
create and manage theme-
based image collections

collections like: events,
interests, hobbies

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Pinterest
create and manage theme-
based image collections

collections like: events,
interests, hobbies

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Pinterest
users can browse other pin
boards for inspiration

're-pin' images to their own
collections

'like' photos.

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tourism + pinterest

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tourism + pinterest
retail = triple digit impact on sales

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tourism + pinterest
website trafﬁc

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tourism + pinterest
website trafﬁc
time on site

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tourism + pinterest
website trafﬁc
time on site
leisure

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tourism + pinterest
website trafﬁc
time on site
leisure
more likely to purchase

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tourism + pinterest
website trafﬁc
time on site
leisure
more likely to purchase
photos make an impact

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questions?

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www.paramore.is
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New Jersey Governor's Conference 2013

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