Key examples of my work - Integrated campaigns, digital campaigns, Social media, SEO, PPC, Online conversion, CRM, Email & Loyalty marketing, New business.

1. Tim Parkman: Credentials 2010 m: 07912 217 774 | e: tim@spinach.co.nz Marie Curie Gordon’s Guinness Radox FIAT Turners Purina One Scottish Widows

2. Major digital project (incl. eCommerce) Marie Curie digital agency pitch win Brief: Total rebuild. Engage multiple stakeholders online, powerful events functionality, integration with legacy database & generate revenues online for the charity. Insight: Inspire, empower & nurture communities around the cause to harness profitable conversations. Solution: Successfully won the multi-agency pitch worth £750k+. Integrated offsite, onsite, eCRM & campaign responsibilities. Engaging with multiple & diverse stakeholder groups, by taking a user centered approach throughout the development, with a questionnaire, research groups & one-on-one sessions. Result: Site launches April 2010 Marie Curie Gordon’s Guinness Radox FIAT Turners Purina One Scottish Widows

3. Integrated social media campaign Marie Curie Great Daffodil Appeal Recruitment Brief: 18,000 people shaking tins on the street for the GDA appeal in March 2010. Insight: Times are tough financially… so let’s not ask for money, let’s ask people to donate an hour of their time collecting Solution: Give an Hour. WordPress website integrating with existing MCCC social assets. We made full use of our celebrity assets, our existing offline community, online media and social spaces to recruit people to the GDA. eCRM & phone calls to convert those registrations to people on the street & an ongoing legacy for future campaigns Radio, Banners, Social, Search, Outreach & PR, Result: Over 15,500 people registered to Give an hour.. Facebook fans went from 2,500 to 26,000 in 4 weeks Marie Curie Gordon’s Guinness Radox FIAT Turners Purina One Scottish Widows