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[소셜미디어활용케이스분석] 필립스 조명발 캠페인

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Yesol Park
Yesol Park

소셜미디어를 적극적으로 활용함으로써 성공적으로 PR캠페인을 진행한 필립스의 '조명발 캠페인'을 분석한 PPT입니다.

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필립스전자가 가정용 조명 부분을 전문적으로 다루는 온라인 커뮤니티 '필립스 홈 조명'을 만들었다고 밝혔다. 필홈은 기존 필립스전자 커뮤니티를 가정용 조명 및 등기구 제품 관련 정보 위주의 공간으로 새롭게 꾸민 웹사이트다. 소비자가 조명 인테리어를 다루기 쉽도록 관련 정보를 무료로 제공한다.(머니투데이, 2013.03.13)
http://bit.ly/1895SOt http://bit.ly/1gDuDCI http://bit.ly/1bgzDI3

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[소셜미디어활용케이스분석] 필립스 조명발 캠페인

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  • 3. 필립스전자가 가정용 조명 부분을 전문적으로 다루는 온라인 커뮤니티 '필립스 홈 조명'을 만들었다고 밝혔다. 필홈은 기존 필립스전자 커뮤니티를 가정용 조명 및 등기구 제품 관련 정보 위주의 공간으로 새롭게 꾸민 웹사이트다. 소비자가 조명 인테리어를 다루기 쉽도록 관련 정보를 무료로 제공한다.(머니투데이, 2013.03.13)
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  • 9.