SWOT ANALYSIS FOR NORTHEASTERN UNIVERSITY'S COLLEGE OF ARTS, MEDIA & DESIGN

1. PARTHVI GOR
CMN 6045
SWOT ANALYSIS FOR
NORTHEASTERN UNIVERSITY'S
COLLEGE OF ARTS, MEDIA & DESIGN

2. Table of contents
01
About us
02
Goals & strategy
03
OUR Mission
04
SWOT ANALYSIS
05
SOCIAL MEDIA; PRESENCE &
ATTITUDE, objectives & targeT
06
Leveraging Strengths &
opportunities
07
MINIMIZING WEAKNESSES &
THREATS
08
six fundamental
attitudes
09
RESOURCES

3. The College of Arts, Media and Design
offers undergraduate, graduate, PhD
programs that build on existing
knowledge and establish innovative
areas of inquiry and practice. We work
with students to frame, research, and
answer transformative questions.
Together, we challenge, engage, and
shape global cultures and marketplaces.
ABOUT US

4. The college integrates programs of study in
architecture, art and design, communication
studies, game design, journalism, media and
screen studies, music, and theatre with
meaningful experiential learning opportunities,
enabling students to explore their passions.

5. “We create a distinctive experiential education by
leveraging emergent practices and scholarship in
the arts, media, and design. Our unique combination
of disciplines empowers innovative thinking and
making. Our students become informed citizens and
creative leaders with an entrepreneurial spirit.”
Our mission

6. What is a SWOT Analysis?
It is a strategic planning and strategic management technique used to help a person or organization to identify Strengths,
Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called
situational assessment or situational analysis. Here is an example of how to conduct a SWOT analysis.

7. CAMD’S
Strengths
● CAMD's team includes the top
marketing and communications
specialists.
● Faculty and guest lecturers are
extremely knowledgeable.
● Strong internal and external
communications and marketing
strategy
● Staff turnover is low, and student
enrolment is high.
● College students have access to the
best facilities available, including
production studios, recording
studios, art galleries, and much
more.
● They perform fantastic marketing on
campus by distributing a lot of CAMD
goods.
● Highly active on social platforms
such as LinkedIn & Twitter

8. CAMD’S
WEAKNESSES
● CAMD is present over 5 social
media channels which includes
Twitter, Facebook, Instagram, and
LinkedIn.
●
●
●
● Weak in consistently uploading
information on a few social channels
such as Instagram and Facebook
● Fewer followers than competitors on
social media
● Less effort put into creating original
content; poor website design and
typography
● Weak social media strategy
● There is no creative content creator

9. CAMD’S
OPPORTUNITIES
● CAMD is present over 5 social
media channels which includes
Twitter, Facebook, Instagram, and
LinkedIn.
●
●
●
● Creating a social media calendar
may benefit consistency in posting
content on social media sites such
as Instagram and Facebook
● Creating a YouTube channel and
TikTok may provide a chance to
engage with a new sort of target
audience
● Modifying the website and
adopting standard fonts may be
beneficial
● Analyzing analytics across social
media platforms after uploading
content can help them discover
where they are going wrong

10. CAMD’S
THREATS
● There are several competitors in
the Boston vicinity, including
MassArt, Boston University,
Boston College, and Harvard.
● The majority of content posts are
repeats from news@northeastern
● Because there is less engaging
content online, there is a lack of
long-term relationships with
current students.
● Less online promotion increases
the chances of people forgetting
the college's name

11. Organizational Objective 1: Launch a redesignedwebsite
Venus
Neptune
Mars
Target
● To increase web page traffic by 20% compared to the old website
● To provide a better user experience and increased usability by employing small
image files instead of large images on the site
● To improve SEO and site performance by optimizing more keywords such as
media careers, marketing, arts, media, arts and design schools in Boston,
master's programs, undergraduate programs, and so on
● To improve the website's design and make it more appealing, add new plugins
such as RSVP forms, event calendar, news ,etc. in order to get conversions
● Obtaining 200+ registrations for events each month and around 40+ for
academic programs from the website

12. Organizational Objective 2: prepare A MARKETING PLAN
Venus
Neptune
Mars
Target
● To learn who our prospects are and who is interested in the organization,
personas between the ages of 18 and 50 are likely to be interested in CAMD.
This covers both male and female prospective students, current students,
parents, and faculty members
● To educate our target audience about our organization by reaching out to them
via various marketing methods for example, email marketing, blog and articles,
volunteering, virtual sessions etc.
● Using the experience of marketing specialists to be proactive in terms of
competition, creating the best strategy
● To remain consistent with its vision and goals

13. Organizational Objective 3: ENHANCEONLINE AND OFFLINE
MARKETING
Venus
Neptune
Mars
Target
● To hold social, networking events, in order to attract more people
and to promote our organization
● To make publications, flyers, and other promotional items
● To distribute branded merchandise on-campus and at the events
● To use email marketing and have an average open rate of 50% (new
and prospective students) and 20% others

14. Leveraging Strengths
& opportunities
● Using marketing experts' knowledge to
develop methods for engaging with target
audiences both online and offline
● promoting CAMD's greatest facilities to
attract students to enroll in our programs
● Using paid social media as a strategy to
reach the right audience
● Creating and implementing the best
practices for CAMD's social media.
● Maintaining consistency, prepare for the
next six months, and concentrate on goals
and targets

15. MINIMIZING WEAKNESSES
& THREATS
● Making unique and creative content
● Being one step ahead of or matching the
competition
● Creating an effective social strategy
● Having a thorough understanding of all new
marketing tools.
● Building a professional website

16. FACEBOOK
TWITTER
INSTAGRAM
linkedin
Promotes a few highlights and posts from student
activities, faculty, & events using majorly images,
texts & stories.
CAMD's
social
media
presence
and
Attitude
Retweets the latest news
from news@northeastern,
creating and sharing new
content and images from
everyday activities and
events
Retweets the latest news from news@northeastern, creating and
sharing new content and images from everyday activities and
events
Promotes a few highlights
and posts from student
activities, faculty, & events
using majorly images,
texts & stories.
2.1k Followers
3k Followers
3.3K Followers
864 Followers

17. CAMD's social media presence and Attitude
04
Fearful
03
02
01 06
05
CAMD’S ATTITUDE FITS
Folly Flippant Formulating Forging Fusing
Social media success is dependent on organizational culture. It is one of a company's most important social
media assets — or liabilities. The following are the six fundamental attitudes regarding social media:
Organizational leadership acknowledges the importance of community
participation as well as the need to be more structured and purposeful
in its utilization with this approach. We have reached the formulation
stage in the case of CAMD.

18. Social MediaObjective 1: to increase OVERALL REACH &
ENGAGEMENTon social media platforms
Venus
Neptune
Mars
Target
● To increase the number of followers on social media networks to around
15k-25k in next 6 months
● Obtain 100+ inquiries each month through social media
● To increase impressions by around 25%
● To increase comments by 20%
● To increase shares by 15%

19. Social MediaObjective 2: TO Launch YouTubeand TikTokAND
EXPERIMENTWITH THESE CHANNELS TO ENGAGE WITH NEW
AUDIENCE
Venus
Neptune
Mars
Target
● To receive 5000+ views for every video posted on YouTube and
reach 20k subscription in next 6 months
● To get more than 100 followers a month on TikTok and 5000+ views
on videos

20. Social MediaObjective 3: Creating and publishing content
REGULARLY IN ORDER TO GET RECOGNIZED BY THE AUDIENCE
Venus
Neptune
Mars
Target
● To achieve our target of getting 5000k+ followers in the next 6
months
● To create a social media calendar that helps in providing us with an
appropriate timetable for posting on which platforms, as well as
time, date, and content information
● To always be consistent

21. RESOURCES:
1. news. (2014, December 4). Public art initiative comes to Ryder Hall. The Huntington News.
https://huntnewsnu.com/36246/featured-content/public-art-initiative-comes-to-ryder-hall/
2. cadill. (2008, January 23). Ryder Hall Northeastern University. Flickr.
https://www.flickr.com/photos/cadill/2214664268
3. Shewan, D. (2020, April 20). How to Do a SWOT Analysis for Your Small Business (with Examples). Wordstream.com.
https://www.wordstream.com/blog/ws/2017/12/20/swot-analysis
4. Northeastern Ryder Richards Halls. (n.d.). MDS / Miller Dyer Spears Architects. Retrieved November 21, 2022, from
https://www.mds-bos.com/northeastern-university-ryder-richards-halls
5. Ryder Hall CAMD Makerspace And Studios | Acella Construction Corporation. (n.d.). Retrieved November 21, 2022,
from https://www.acellaconstruction.com/what-we-build/academic-construction/northeastern-university/ryder-hall-camd-
makerspace-and-studios/
1. Ryder Hall Features. (n.d.). Officeofglobalservices. Retrieved November 21, 2022, from
https://international.northeastern.edu/ogs/ryder-hall-features-2/
2. The Six Cultural Attitudes Towards Social Media. Where do you stand? (2011, October 24). Anthony Bradley.
https://blogs.gartner.com/anthony_bradley/2011/10/24/the-six-cultural-attitudes-towards-social-media-where-do-
you-stand/

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