This Branding project was our Final Interpreuneurial Master Project where we had to create a company from scratch, passing by all the required steps (buisness model, differenciator, Branding...). And this was an exemple of execution from NOUR BRANDING.

1. LebanonBrand Book

2. Do’s & Dont’s 24
Color Palette 28
Moodboard 32
Type 34
Tone of Voice 36
Recommendations 38
Print Templates 44
Online Advertising 46
Mission 4
Vision 6
Values 8
Core Idea 10
Manifesto 12
Brand Ingredients 14
Brand Themes 16
Slogan 20
Logo 22
Content

3. 5
Mission
To keep and cherish
the heritageof
Lebanon and put a
modern coat on it.

4. 7
VisionVision
To be seen
and spread as it
truly is.

5. 9
Values
Appreciation for
the past
Traditional
Openness
Passion for life
Excitement

6. 11
Core Idea
Blending
the old and new.

7. 13
Manifesto
Modernity and tradition are
not segregated, but rather
seamlessly integrated creating
a unique culture that is as
homogeneous as the pride
that is held in the hearts of
our diverse citizenship. From
our assorted ethnicities to
our religious sects, Lebanon’s
people have time and again
united under the dream of
peaceful nationalism.

8. 15
Brand
Ingredients
Trendy & Traditional
Pride (cedar)
Languages (Arabic,
English, & French)
Freedom of expression
Colorful & Contemporary

9. 17
Brand
Themes
Provenance:We are
modern people with deep
tradition.
Delivery:We provide
fashion, art, music, languages
and knowledge.
Culture:Overcoming the
challenges and learning from
the past and translating it into
the modern.

10. 19
Brand
Themes
Process Bringing a life
by coloring the past and
awakening the almost
forgotten legacy.
Vision To be seen and spread
as it truly is.

11. 21
Slogan
Forward
into the
Past

12. 23
Logo
x
3x
2x
y 2.75y
1/3y
1.25y
1.5x
3/4x
1/3x
+ =

13. 25
Do’s
& Dont’s
Do’s

14. 27
Do’s
& Dont’s
Dont’s

15. 29
Color
Palette
Primary
C 91 M 100 Y 27 K 18
# 3c2666

16. 31
Color
Palette
Secondary
C 67 M 0 Y 38 K 0
# 41beb0
C 11 M 100 Y 31 K 0
# d7176d

17. 33
Moodboard

18. 35
Type
Forward into the Past
Forward into the Past
Secondary:
Alverata Informal PE
Main:
Lobster two
Lebanon
Forward into the Past

19. 37
Tone
of Voice
Old
fashioned words in a
modern
way

20. 39
Recom-
mendations
Along with the four main services, we also
deliver a report with recommendations about
how to carry out the branding campaign in
the long term. This report will consist of:
Information about how to maintain the key
partners involved in the process, in order to
make sure they do not lose their interest, in
particular.
The recommended tone of voice for internal
and external communication, in order to en-
sure coherence.
How to involve indirect stakeholders, such as
hotels, travel agencies and other entities with
interest on the project.
Ensure the existence of an official website
with the right domain (Lebanon.com; Leba-
non.lb) with basic information for tourists
regarding, for example, visa requisites, travel
insurance, emergency numbers, etc.

21. 41
Recom-
mendations
How to improve the user experience of the
official websites.
Advising on creating a channel with foreign
embassies around the world through the Min-
istry of Foreign Affairs to keep them updated
on a monthly basis about the safe areas to
visit, to promote a positive image of tourism
in the country.
Invest in technology services for tourism,
such as mobile apps with suggestions on
what to visit.
Advice on the right channels of communica-
tion for each type of campaign, depending on
the goals and target audience (top airports in
the world for tourism, specialized magazines
for foreign investment, etc.).
Creation of a branded country map to distrib-
ute to tourists with most important points of
interest, as many Middle Eastern countries do
not have one.

22. 43
Recom-
mendations
Partner with local NGO’s which already cre-
ate content to promote the country and chan-
nel them to.
Build awareness about specific habits and
traditions of each location to avoid bad sur-
prises, such as clothing, permission to take
photos and so on.

23. 45
Print
Templates

24. 47
Online
Advertising
Banner 1 : 728 x 79 px
Banner 2 : 728 x 79 px
Banner 3 :
120 x 578 px
Banner 5 :
200 x 189 px
Banner 4 :
300 x 239 px

25. 49
Online
Advertising Google adwords campaigns