On the fact that everyone is in charge of user experience and that we creating experiences and not products after all. In this context, looking into the "usual" service development process what "UX is everywhere" means. Rounded up by three things to apply and 4 take aways. From my speech at the World Usability Congress 2013 (Graz, Austria).

1. We have
In common

2. WE WANT USERS GO
!

3. THINKUX
Experience Everywhere
WHAT
WHERE
HOW

4. ARE WE CREATING

5. ex·pe·ri·ence
/ikˈspi
(ə)rēəns/
Experience comprises knowledge
of or skill of some thing or some
event
gained
through
involvement in or exposure to
that thing or event.
Source: wikipedia.com

6. WHERE
TO IMPLEMENT UX IN THE SERVICE DEV PHASES

7. Business Case
Product Definition
Marketing
Production
Testing
Distribution
Sales
Support

8. Business Case
Problem

9. Product Def
Solution

10. Marketing
Target

11. Production
Design

12. Testing
Context

13. Distribution
Channels

14. Sales
Packaging

15. Support
Voice

16. ESTABLISH A HOLISTIC UX DRIVEN DEVELOPMENT

17. TELL WHY
“If you want to build a ship, don't drum up
people to collect wood and don't assign
them tasks and work, but rather teach
them to long for the endless immensity of
the sea.” [Antoine de Sain-Exupery]

18. UX Evangelist!

19. Engage & Challenge

20. Take aways

21. Create Experience
Engage in each Phase
Define the Evangelist
Challenge & Iterate

22. Patrick Klug
Product Manager @ XING
XING:
https://www.xing.com/profiles/Patrick_Klug
Twitter: @PatFruCade